The Profluence Pod 🌐

Audio Timeline:

0:41 - NIL deal helps a mother see her son play for the first time

1:24 - Lebron’s oldest son signs his first endorsement deal

2:27 - Former NBA players get cheated out of their $5M investment

4:40 - New York sports betting update (billions exchanged)

5:22 - Jason Terry signs with unique 1-on-1 personal training company

6:14 - Stats behind college athletes in the olympics

6:57 - Two new NCAA rules: Marijuana and AAU basketball

8:36 - Two NIL stories: $10k baseball deal and Meta’s partnership

11:06 - Bill Belichick’s scholarship for HS athletes, Wave Sports x Antetokounmpo

Tweet(s)

Check this out. Some cool new tech out of baseball.

I put out a thread of statements made by Ukrainian and Russian athletes + how you can help support them.

Short Passage of The Week

“FOCUS”

Every moment of our lives is an opportunity to train our minds to focus.

* When you are working, lock in.

* When you're training, lock in.

* When you’re at dinner, lock in.

* When you’re listening to the feelings of a loved one, lock in. 

* When you're meditating, lock in.

We only experience love, beauty, and things that are true in the present moment. If we don’t have the ability to be present and lock in long enough, we miss the important moments in life. The only moment is now, lock in. - Dr. Michael Gervais, High-Performance Psychologist

Recommended Show

“Jeen-Yuhs” - Kanye West’s New Documentary

This new doc is well-made and very inspirational. Although it is entertainer focused, anyone with plans to do big things in life will enjoy the hustle.

My main takeaways:

* dream big

* don’t let others define who you are

* stay loyal to those who are in your corner from day one

You can watch it here on Netflix.

Interesting Stat

Rate of Return Matters - Investing

The math of percentages shows that as losses get larger, the return necessary to recover to break-even increases at a much faster rate. 

A loss of 10 percent necessitates an 11 percent gain to get back to even….

Increase that loss to 25 percent and it takes a 33 percent gain to get back to even.

If your returns average 5 percent per year after the loss, it can take almost 7 years to get back to even….

What To Keep An Eye On This Week

* The MLB lockout and its major monetary implications

* Increased sanctions against Russian national teams

* Conference tournaments for men’s and women’s NCAA basketball begin this week. March Madness is here! Expect to see new NIL deals come out before the dance begins.

Quote

Enjoy the rest of your weekend!

March is here. 1/6 of 2022 is done.

Keep moving the needle forward.

-AP

Audio Timeline:

0:42 - Name, image, and likeness craziness

* 7 figure deals

* players transferring to make more $$$

* the NCAA intervening

* youth camps put on by college athletes

4:53 - Baseball’s 700% increase vs. the SPY 500

5:24 - How Saudi Arabia is trying to win the world of golf

6:21 - Wild world of sports gambling (revenue report + DraftKings story)

7:48 - Crypto is throwing money at sports: Here’s how much

8:50 - Athlete Investment News (pancake company + CBD oils + media company)

12:06 - Women’s sports are screwed: transgender + olympic sports developments

Tweet(s)

I really enjoyed this thread by Jared on the journey of Vijay Singh - Talk about overcoming obstacles!

The Steph Curry thread almost reached 1 million impressions. I plan to continue doing this series on Twitter featuring more of the top athlete investors.

Short Passage of The Week

by Tony Dungy

“The first step toward creating an improved future is developing the ability to envision it. Vision will ignite the fire of passion that fuels our commitment to do whatever it takes to achieve excellence.

Only vision allows us to transform dreams of greatness into the reality of achievement through human action. Vision has no boundaries and knows no limits.

Our vision is what we become in life.”

Good Read

Interesting article about what athletes are eating at the olympics.

I had no idea some of them bring their own food and was surprised to see what the most popular fast food selection has been this year.

You can check out the article here.

Recommended Show

Last Chance U.

I was talking to a college athlete last week who said they’ve never watched Last Chance U - it blew me away.

Not only is it entertaining, but it’s one of the best sports shows ever created because it gives a real look at what JUCO sports are like.

People see the glitz and glamor at SEC schools, but don’t know what many of those athletes had to sacrifice to get there.

Watch it here on Netflix or stream it illegally if that’s your vibe.

p.s. - The first 3 seasons are the best ones. Season 4 stinks. Basketball is decent.

What To Keep An Eye On This Week

The NBA has been toying around with the metaverse lately.

It will be interesting to see how it develops and is featured during NBA all-star weekend.

Right now this experience isn’t great…but in 5 years I’m sure it will be much improved.

Quotes

“Make sure your worst enemy doesn’t live between your own two ears” - Laird Hamilton

“Failure is only a temporary change in direction, to set you straight for your next success” - Denis Waitley

As always, thanks for tuning in!

All of my work is free, but you can support me by subscribing below.

Another week in the books, another great one ahead.

Best,

AP

Tons of news this past week from NIL, the olympics, transgender legislation, and athletes as employees.

Audio Timeline:

0:07 - A college athlete set to make 6-7 figures from NIL next year

1:11 - Transgender NCAA ruling shows female athletes don’t matter

2:40 - The Olympics is struggling, but what’s up with Eileen Gu

3:43 - College athletes could soon be full-time employees & The SEC makes bank

4:48 - New NIL program giving back to walk-on athletes

5:16 - Multiple NIL collectives at one school…what could go wrong?

6:40 - Kansas NIL deal & the NFT sports company valued at $10.2B

8:32 - $2B in private equity for a sports team in 2021

9:09 - The “crypto bowl” and why sports gambling is out of control

Tweet(s)

Was going through my Twitter bookmarks and came back across this.

Good advice thread I think everyone should read (especially those of you in your 20’s or younger).

I also put out a thread on the business of the super bowl I think you’ll enjoy.

Short Passage of The Week

by Jon Gordon

She was an Uber driver who picked me up at the Dodgers practice a few years ago. I wasn't sure if I would find a ride to the airport but the second I pressed confirm pickup, the car was there with the door open. I never had that happen before.It was a nice car and I asked her why she drove. She said she had just lost her job and was supporting her two kids and husband who had also just lost his job. I could tell she was struggling and offered her some positive words about her family and future.

She asked what I did and when I told her, she said she loved those kinds of books and listened to inspirational messages.

I gave her my website and promised to send her a book if she emailed me. That Uber driver now works with me and our company. Her name is Marlo and she is thriving!It's a great example that life can change in a moment. You never know where your next opportunity or new great team member will come from.

You never know how your life can and will change from a meeting, an event, a call from an old friend, a chance encounter. 

Life is not static, it's dynamic. It's always changing. 

Good Read

The story of how Darious Williams made it to the Super Bowl.

Very inspiring and well written. I enjoyed this one.

Recommended Listening/Watching

Francis Ngganou and Joe Rogan.

Franis Ngganou is the reigning UFC heavyweight champion.

But it’s his story of how he got there that is fascinating.

Grit, determination, perseverance, and deportation 20+ times from Africa. This one is captivating and will reshape your thinking.

Listen on Spotify or watch some clips on YouTube.

What To Keep An Eye On This Week

The Super Bowl should be a fun one. I hope you’re enjoying it with family and friends.

More states are discussing their NIL rules and what it means for HS athletes in the upcoming week, along with their transgender legislation.

Quotes

“The secret of life is to fall seven times and to get up eight times.” - Paulo Coelho

“As long as we persevere and endure, we can get anything we want.” - Mike Tyson

As always, thanks for tuning in!

All of my work is free, but you can support me by subscribing here.

Big week ahead! Keep going.

-AP

BIG news this past week that will impact athletes from high school to the olympics.

Audio Timeline:

0:15 - Why Olympic Sports Might Be in Trouble

2:14 - Interesting News Around NIL Collectives, Boosters, and Universities

3:28 - A Luxury Tax in College Sports and The Transfer Portal Issues

5:12 - College Players Might Be Getting Money For Jersey Sales

6:14 - The Transgender Bill That Could Change Female Sports Forever

7:54 - Greatest NIL Deal to Date?

8:54 - A Sports Tech Company Putting Human Jobs At Risk

10:10 - Why the Sports Tech Market is About to Triple In Size

11:03 - Two College Players Donating Money to Charities and Why Dabo Swinney is Against NIL

12:53 - The WNBA Raised A lot of Money. Here’s What They Should Do Next…

14:22 - A National Restaurant Chain Signed 1 Male and 1 Female From 6 Colleges to Major NIL Deals

Short Passage of The Week

by James Clear

3 Ideas From MeI."A simple rule for life and work:Don’t rush, but don’t wait.Thoughtful action."​II."Your life is purchased by where you spend your attention."III.The Process:1) Decide what you want to achieve.2) Try different ways of achieving it until you find one that works for you.3) Do more of what works. Do less of what doesn’t.4) Don’t stop doing it until it stops working.5) Repeat.

Tweet

Good thread on the journey of Fred VanFleet from Wichita State to a $90M NBA contract and multiple business investments.

The dude is a baller. Always has been.

Love to see players crushing it on and off the court!

Recommended Reading

The System by Jeff Benedict and Armen Keteyian

This book is 10 years old but will change the way you see college sports - it might even be more relevant today.

“The System” is a major reason why I started this newsletter in the first place.

Athletes aren’t just disposable assets, and for the first in history they’re getting compensated what they deserve.

“The System” book is on Amazon.

Recommend Listening

The Science of Making and Breaking Habits - By Andrew Huberman

To me, one of the most satisfying things in life is adding good habits to the routine and making them as automated as brushing your teeth in the morning.

Strong habits are the key to success in athletics, business, and life.

This was one of Andrew’s best podcasts as he gets in to the actual science of why good habits are EASY to start, but HARD to maintain.

Listen on Apple Podcasts or Spotify.

What To Keep An Eye On This Week

Viewership for the Olympics is down 55% compared to 2018.

Will be interesting to see how the first week goes and if any major developments come out of it.

I’m sure the media will create some big story to try and get us to watch.

Quotes

“I never dreamed for success, I worked for it.” - Estee Lauder

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” - Thomas Edison

As always, thanks for tuning in!

All of my work is free, but you can support me by subscribing here.

Big week ahead!

Keep moving the needle forward.

-AP

I hope you’re having a great weekend (and are ready to watch some football).

With that said I have some good news!

Thanks to many requests and by popular demand, I have decided to add a weekly roundup to the agenda.

It’s going to continually mold and take its ultimate shape over the coming weeks.

Here’s what I envision it including:

* ten minute podcast covering the major news of the week

* NIL, sports tech, peak performers, athletes crushing business

* short reading passage

* realign, reflect, progress, become a peak performer

* some quotes/recommendations/insights

* set yourself up for success in the week ahead

Like I mentioned before, this will refine itself over time but I see it being a staple that you enjoy reading every week.

I plan on sending out the roundup on Sunday’s to recap the previous week and provide some inspiration for the week ahead.

And with that said, I present to you…

The 1st ever Petcash Post Weekly Roundup

Timeline for the audio:

0:00 - Intro

0:30 - Info on what The Petcash Post roundup will be + who I am

2:17 - Tom Brady is getting more involved in NIL post-retirement

3:11 - Former Pro-athlete goes back to college to play a different sports and is now signing NIL deals

4:40 - The ESPY’s of NIL College Sports

5:40 - The next Instagram (but for crypto) is spending billions on marketing in the sports world and with the most popular basketball player in the world

6:37 - Huge NIL news out of South Carolina

7:00 - The pay-to-play world of NIL collectives and signing HS athletes before they get to college

8:28 - New NIL data shows athletes aren’t making as much money as people originally thought

9:58 - The statistics behind Ohio State’s NIL deals (#1 in all categories across the nation) + their new in-house program helping athletes do more deals

11:34 - Two big NIL partnerships that went down this past week

12:33 - VR + Facebook + Sports + Dunk Contest

13:20 - Wrap up and the plan going forward

Reading Passage

by Mike Deegan

A mentor and friend recently posed an interesting question: What makes elite, elite? This question can take you in many different directions. Before you read any further, please take a few minutes and consider how you would answer.

To no one's surprise, I started this exercise considering high performers in sports and business.

In addition, the other lens I explored was thinking about serial winning organizations like Apple and Alabama football.

After reflecting on this question for a few days, here’s where I landed.

1. Genetic or Environmental Advantage

I believe it’s important to acknowledge that the best of the best usually have a great starting point.

For an easy example, the average height of an NBA basketball player in 2021 was a little over 6’6.

The odds are stacked against the person who aspires to play in the NBA who’s under 6-foot.

The same holds true with those who are elite in medicine or business. My hypothesis is they have a higher capacity to learn and retain than the average person.

Environmental advantages usually take some unpacking to understand.

A lot of great coaches grew up with parents who’ve coached. Discussions about leading and x’s and o’s were a part of their daily lives. It’s a built-in advantage. 

2. Obsessed with Improvement

Once you are in certain spaces, it’s amazing how many people have these genetic or environmental gifts.

What I’ve observed from the best of the best is they have an insatiable desire to improve. For these rare people, taking an off-day is hard.

There’s a paranoia that others are getting better while they are not. Even if they aren’t concerned with the competition, the thought of not dis