The Profluence Pod 🌐

Audio Timeline:

0:00 - Feel good stories

* Female track athlete retires on top and Bo Jackson’s donation

1:20 - Business of Athletes

* James Harden is launching his own wine brand starting at $16.99

* Steve Nash and his media company CTRL Media is producing content and a show for the East Asia Super League

* Donald Trump and Charles Barkley are both telling players to accept the guaranteed money from LIV golf

* Kevin Durant is investing in Premier League Lacrosse through 35 Ventures

* FaZe Clan is the first Esports team to reach public markets

* Kyler Murray is nearly making more money in 1 year than the entire Oakland Athletics baseball team (they drafted him in 2018 as an outfielder)

* Drew Brees is buying ownership in the pickleball team, Mad Drops

6:20 - Name, Image, and Likeness (NIL)

* Iowa’s interesting player-focused NIL club

* Ohio State raises some money to get their top players paid

* Texas Tech football players are getting $25,000 each

* Breaking down Nick Saban’s recent comments

11:10 - Future of Sports

* Scorebreak is partnering with Genius Sports to access stat-driven video content from any internet-connected device.

*  The NBA has taken a minority stake in 15 Seconds of Fame, an application that allows spectators to download clips of themselves from broadcasts of sporting events.

* Elysian Park Ventures, has partnered with the PGA of America to create EP Golf Ventures, a new investment partnership to support golf innovation

Interesting Stat

Here is how much money individual winners took home in the 2022 World Athletics Championships:

For those of you wondering…

The World Athletics Championships are a track and field event held every two years.

It is separate from the Olympics but has grown in popularity over the years.

Here are the Top 20 Gold Medal countries:

Interestingly enough, East Germany is still ranked 11th despite being dissolved in 1990.

Jamaica has 36 total gold medals, 11 of which came from Usain Bolt.

Short Passage of The Week

"One of the most underrated blessings is leaving your house and making it back home every single day. We just assume it’s going to happen. Life is fragile and precious." “There are only two days in the year that nothing can be done. One is called yesterday and the other is called tomorrow, so today is the right day to love, believe, do, and live.”

― Dalai Lama, Spiritual Leader

Interesting Stat #2

No recommended media this week, so I included another interesting stat.

The MLB is wondering why attendance is down 10% this year…

This chart might be part of the reason why…

Average of $204 for a family of 4 to go to the ballpark.

Wild.

In 1545, a man by the name of Diego Gualpa discovered Cerro Rico, also known as “rich hill”.

It was a mountain of silver that changed the economic history of the world forever. It also created the saying - To be worth POTOSI!

Not long after the news got out, the Spanish discovered the wealth of the land and began to export silver back to their homeland. 

It had two major implications:

* What the Spaniards didn’t realize was that the influx in the supply of silver (their medium of currency) would have a counterintuitive impact on the country’s economy. With the supply of money up, the demand decreased and forced prices to rise. This was the beginning of inflation in Spain and the Spanish Banking crisis. 

* In the excavation, each piece of silver is rumored to have cost the lives of 10 Incan people!

This is a quick his

Audio Timeline:

0:35 - Feel good stories

* $100k for cancer, Tony Parker, and Brussels’ $43M investment

2:25 - Business of Athletes/Sports

* Sportlight, an athlete tracking startup, has raised $4.7M in funding to expand its operations from European Soccer to the NBA.

* The NBA announced $10B in 2020-2021 revenue, while the NFL revealed $11.1B. Both are record-highs.

* Esports in China grew 14% despite tougher regulations. It is the largest single-country market in the world with $403.1 million in e-sports revenue in 2021.

* Gemini Sports Analytics, which has software to help interpret athlete data, raised a $1.5M seed round.

* Cipher Sports Technology, an Australian sports betting operator, has raised $5M to fuel international expansion.

* SCCG Venture Fund has opted to invest in Ronin Sport, which offers TV guides for live sports.

* CLUB, a play-and-earn digital soccer game, has secured its first major round of funding at $3.1M.

8:55 - Name, Image, and Likeness

* UCLA and the survival of non-revenue sports

* Top basketball prospect gets involved with an NFT marketplace

* Pennsylvania may soon allow NIL for high schoolers

* Fanatics’ major deal with Nike in college sports

* NIL meets the military

Interesting Stat

Not a fan of plateaus (as it means growth is stalling), and this is certainly an eye-opening one.

On average, Japanese folks are living 6 years longer than Americans at half the cost.

It makes you think…

Does wealth equal health in the US?

Short Passage of The Week

Commitment makes good things better and bad things worse. The more "all-in" you are on a good relationship, the better it becomes. The more you commit to a toxic relationship, the deeper you get trapped. The more you invest yourself in fulfilling work, the more your effort fuels you. The harder you work on a bad project or in an unsatisfying role, the more of a grind it becomes.

Passage by James Clear

Recommended Media

Was on the “Getting Off Course” podcast recently with Josh Waldron.

It was a great conversation covering many unique topics I think you’ll enjoy.

Tweet(s)

Touching short story you’ll enjoy👇

A ‘Bear Market’ is a period of at least 2 months when a broad market falls by 20 percent or more.

While this may sound daunting, it may be just the opportunity you as a young investor are looking for.

The market bleeding red and dropping is a sign of caution for those eyeing retirement, but for those with a time horizon, it should be a sign of opportunity.

Bear Markets are not an easy emotional ride, but when you can remove your emotions from the moment and think LONGER, you will see that a Bear Market is really a hunting ground.

A place where those who are patient will come back with a nice prize and maybe even a story.

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“Worrying is like a rocking chair. It gives you something to do, but it doesn't get you anywhere.”

I appreciate you tuning in today!

Peace,

-AP

Audio Timeline:

3:00 - Feel good stories

4:08 - Business of Athletes

* WNBA players Diani Taurasi, Breanna Stewart, and Sylvia Fowles are investing kid’s food brand Yumi.

* Jonathan Taylor is now involved with muscle data company Strive. He joined their $6M Series A round led by Future Communities Capital.

* Kylian Mbappe is investing in NFT-powered fantasy soccer platform SoRare.

7:30 - Name, Image, and Likeness

* Jaden Rashada’s $9.5M deal

* Paying college athletes

* Power 5 restructuring

10:30 - Future of Sports

* FanRally, a ticket subscription membership service, has raised $3 million in equity financing led by Capital One Ventures.

* KB Sports Partners have said they may invest over $200M in sports tech by 2025.

* NFLPA, acquired an equity stake in Sports Data Labs, who creates new fan engagement opportunities.

* Kairos Sports Tech, an Irish sports team and athlete scheduling software, has raised £500,000 ($611,000).

* Endeavor is buying sports betting platform OpenBet for $800M.

* ChromaWay, a blockchain technology company, has made a €2 million ($2.14 million) strategic investment in VRM, a sports-centric Web3 company.

* Sportlight, a startup that provides player-tracking insights for EPL clubs, has raised $4.75 million in funding.

Interesting Stat

Major League Eating is technically a professional sport so here we go:

Joey Chestnut has won 14/15 Hot Dog Eating competitions, with his only loss being in 2015 to Matt Stonie.

Why do I bring that up?

Because Matt Stonie has a YouTube channel where he posts videos of him devouring food.

His channel brings in roughly $6,000/day or $2,190,000/year.

The stats are somewhat interesting — but my main point is that thanks to the internet athletes have the ability to monetize at far greater scales than ever before.

Short Passage of The Week

It's a new month ― let's put down some things as we move through July. 

* Being mean to yourself when you fall short.

* Not clearly communicating your needs.

* Deprioritizing yourself to win people over.

* Overcommitting to things you don't want to do.

* Emotionally draining friendships and relationships.

"When you ask for clarity and peace in your life, don't be surprised when you start shedding the people, places, and things that don't align with what you're asking for." Source: Alexandra Elle, How We Heal

Tweet(s)

A nice breakdown on how to approach a 10k:

Worth a read (especially if you approach it with no bias from the start)👇

Wanted to provide you with some interesting financial facts today, there’s enough gloom going around.

* The world’s first bank, Monte Dei Paschi Siena, was founded in 1472 and headquartered in Tuscany, Italy (it’s still around today).

* Until the Federal Reserve was created in 1908, individual banks were allowed to create their own money.

* The United States generates more than 20% of the world's GDP with about 4% of the world's population.

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“Patience is bitter, but its fruit is sweet” — Aristotle

In a rushed world, it’s important to fall in love with the process. I’m constantly reminding myself that it’s the person who loves walking that gets farther than the person who is trying to get to a destination.

Thanks for listening and reading The Petcash Post today!

Peace,

-AP

I had a great conversation with two young men absolutely crushing the NIL game (100+ deals between the two of them).

Rayquan Smith: Norfolk State

Jack Betts: Amherst College

Audio timestamps:

* 1:05 - Background intros of Rayquan + Jack

* 7:35 - Why are brands working with you and not just athletes at big schools?

* 10:00 - Favorite NIL deal + thoughts on peers getting $1M deals

* 15:00 - Advice for athletes and brands

* 18:50 - What entrepreneurial skills have you gained?

* 25:00 - Future plans for Jack + Rayquan

It was such a refreshing conversation considering all the craziness taking place in college sports right now.

More on them a little bit later (+ some helpful resources) but first, my thoughts on the alleged $9.5M high school NIL deal.

State of Florida + NIL = Craziness

On Monday it was announced that 4 star QB Jaden Rashada signed a $9.5M deal with booster John Ruiz to attend the University of Miami (after turning down an alleged $11M from Florida).

This is the kind of stuff that is going to ruin college sports.

The players deserve to be paid, but quietly.

Texas A&M alums most likely spent $30M on 2022 football recruits, but at least they kept the specific amounts quiet and are not announcing it all over social media.

You protect your players by doing that.

Now the whole world knows that Jaden Rashada is a rich 18-year-old kid with big expectations to withhold.

What happens if he doesn’t live up to his potential? Gets hurt? Gets benched?

Fans, teammates, coaches, and the media will attack him — not the boosters that paid him.

Be smarter if you’re an agent, booster, lawyer, advisor, or anyone else working hand-to-hand combat in the daily world of NIL (and stop posting everything to social media).

You don’t see tax lawyers talking about their big wins on Twitter or NFL agents talking about how much endorsement money they’ve earned their clients on Tik Tok.

As always…

…it’s the adults muddying the water in sports, not the kids.

The Programs That Will Succeed

There’s an unnamed football program in the Big 12 that is doing NIL the right way.

Local businesses, alums, and donors have come together to get every kid paid equally:

* $30,000 for all seniors

* $25,000 juniors

* $20,000 sophomore

* $15,000 freshman

The school also hosts an array of camps throughout the summer which helps the players get paid even more.

Other than that, your earning potential is up to your social media following and how hard you’re willing to hustle for endorsements.

Programs like this will be the ones that succeed over the long haul.

Schools publicly “auctioning” for players will crumble from within as the culture will deteriorate quickly.

I mean think about it….

How does Miami’s Quarterback Tyler Van Dyke feel that he is only getting paid $60,000 next year compared to a high schooler’s $2.3M/year?

Especially after he already proved himself by earning 2021 ACC Rookie of The Year.

Resources from “The Kings of NIL”

As you might have heard in the conversation, Jack reached out to Rayquan a long time ago and they’ve been helping each other ever since.

They’ve been nice enough to provide some more resources that everyone can benefit from.

1. Email Template For Athletes to Brands

Good Morning, my name is ____ and I am from Dallas, Texas. I play Quarterback for State College competing at the DII level. I am looking for NIL opportunities in which I can become an ambassador for brands of interest. I've amassed 30+ NIL deals this spring including Allbirds, PSD, BodyArmor, ReAthlete, Rhoback, TicketSmarter, and Fanatics. As a result of my success, I've been crowned the King of D2 NIL. This summer, I represented my school as a

Audio Timeline:

1:05 - Business of Athletes: Title IX, Naomi Osaka’s agency, Black Owned Whiskey, Christiano Ronaldo’s crypto move, and bigger PGA Tour winnings

4:55 - NIL: Johnson v. NCAA update, Chet Holgrem speaks up, Ohio State vs. Texas NIL deals, and a major dating app NIL program

8:00 - Sports Biz/Tech: Innovations ahead of the Qatar World Cup, $40M for esports startup, and massive money headed towards sports betting

Interesting Stat

The San Antonio Spurs have unveiled their new jersey patch partner: Self.

But here’s what’s interesting…

As part of the deal, the Spurs will acquire an equity stake in the Austin-based financial tech firm.

Really innovative move that I think we’ll see more teams implement.

Short Passage of The Week

History is nothing if not a series of mankind conquering nature's limitations.

* The printing press allowed our knowledge to conquer death. 

* Penicillin allowed our bodies to conquer infection. 

* Fertilizers allowed our farms to conquer famine. 

* Steam engines allowed our ships to conquer windless seas. 

* Airplanes allowed us to conquer gravity and distant travel. 

* Phones allowed us to conquer long-distance communication. 

* Computers allowed us to conquer the spatial limitations of data storage. 

Over time, these little miracles, these little breakthroughs, they compounded. Each generation built from the shoulders of their predecessors, beginning life on third base thanks to a triple hit by the generation before. 

And innovation has accelerated as a result. 

Every single thing that we take for granted today would be nothing short of a miracle to anyone who lived just 100 years ago.

Passage by Jack Raines

Interesting Stat #2

No recommended media this week so figured I would give you another interesting stat:

Before Title IX, 294,000 females were participating in high school sports nationwide and just 15% of NCAA athletes were women.

Today, those numbers are roughly 3.4 million and 46%, respectively.

Tweet(s)

This tweet really spoke to me👇

The comments are great as well:

* I liked this but it’s not the Universe, it’s your old you not allowing you to grow into your new you…so you self-sabotage to stay in your known realm.

* It also likes to send you enticing offers on the path to your desired state, to see how serious you are. These offers are one’s current state you would have taken on before the new intention.

Recessions hit those without a plan!     

It is strange to think we will not even know if we are in a recession until the GDP numbers for Q2 come out, but all commentary and signs are pointing to this being a reality.

A recession means there have been two straight quarters of negative GDP growth, or in simpler terms, the market value of things has gone down and not up.

Recessions do not make things easier, but they are common.

At Money Vehicle we believe in ‘Be Average’ which means - what goes up must come down.

This can be scary, but if you have built a financial plan and have your cash management in order, then it can also be an opportunity.

We know nothing will always go up, this truth means there may be some opportunity for you to get into the market when it is down or to buy items you wanted when they are on sale this summer.

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“In every walk with nature…one receives far more than he seeks” - John Muir

Thanks for reading/listening to the Petcash Post!

Interesting article coming tomorrow, and a great interview/article/resource being released on Wednesday.

Peace,

-AP

Happy Monday,

Decided to change it up for today’s post…

I got probably a dozen emails/DM’s over the weekend asking for a breakdown of the situation taking place in golf between LIV and the PGA Tour.

As I’m sure you can imagine, these in-depth breakdowns take a lot of time and research.

As I began to jot out some notes I realized it was going to be a really long article.

It made more sense to do these two things:

* Record a podcast breaking it down

* Provide you with some articles for further reading

I recorded the podcast alongside my friend Jared Doerfler who covers the business of golf at Perfect Putt.

You can listen to that above by:

* Clicking “Listen Now”

* If you prefer to listen on Apple Podcasts or Spotify press “Open in Player” or “Listen On”

Here are the segments we covered with timestamps:

0:00 - Intro to LIV + recap of their 1st event

3:35 - Tarnishing the legacy of golfers?

6:40 - Current process from college to pro golf

10:15 - 250th NBA player vs. 250th PGA Tour player

13:35 - Would teams work in pro golf?

17:30 - Greg Norman and the Saudis

23:40 - The future of LIV golf

26:45 - Impact on endorsements

30:40 - NIL’s effect on amateur/college golf

Here are some articles I enjoyed reading on the topic:

LIV from London by Jack Raines

LIV Golf has money to blow by Liam Killingstad

PGL and LIV: A Business Breakdown by Jared Doerfler

Let’s get after it this week!

“Stay away from people who try to disparage your ambitions. Small minds will always do that, but great minds will give you a feeling that you can become great too.” — Mark Twain

Peace,

AP

Audio Timeline:

0:31 - Feel good stories: Tom Brady and orange hair, Jim Harbaugh helping out Michigan employees

1:42 - Business of Athletes: Michael Strahan & Brady, NFL players and their Web 3 projects, $5M for smart fabric tech, Mike Vick, and $6M for the future of women’s sports

8:27 - NIL: A GM in college sports, Pringles’ new deal, Fanatics signs 200 college athletes, and several $100,000 car deals

13:09 - Sports Biz/Tech: Several athletes looking to buy sports teams, data analytics and sports betting, NBA tech accelerator, and LIV vs. The PGA Tour

Interesting Stat

This is wild…

Men’s tennis has been dominated by Federer, Djokovic, and Nadal for nearly my entire life.

* Serena Williams, age 40 (23 titles)

* Rafael Nadal, age 36 (22 titles)

* Novak Djokovic, age 35 (20 titles)

* Roger Federer, age 40 (20 titles)

It will be interesting to see how the tides change as they start to retire.

Short Passage of The Week

Build small habits. Make big plans.1) Keep your daily actions small. Strive to get 1% better every day.2) Keep your daily mindset big. Think about how you can play a bigger game.Start small, but never dream small.

Passage by James Clear

Another Interesting Stat

Surprisingly the number of kids not playing a sport is dropping.

I would have thought the chart would be going in the opposite direction.

Tweet(s)

Great thread from my friend Alex Banks who broke down VC and PE in an easy-to-understand way.

Leverage is a tool, but it can make you one too!

We have all seen the headlines stories where someone took $83 and became a millionaire by leveraging it out the door.

Debt is a tough topic because most of our relationship with it is negative, but debt is not the problem. Managing debt is the problem and taking on debt is the problem.

When you begin to use debt and leverage yourself, remember two key principles.

1. Take on as little debt as you can, NOT as much as you can.

2. Remember there is an opportunity cost to every debt decision, so know what you are giving up.

If you do not take on debt, you are giving up that opportunity. If you do take debt, you are giving up your short-term cash flow.

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“An arrow can only be shot by pulling it backward. So when life is dragging you back with difficulties, it means that it’s going to launch you into something great” - Paolo Coelho

I appreciate you reading & listening to The Petcash Post today!

Have a nice rest of your day and we’ll talk tomorrow.

Peace,

-AP

Extra Credit

Audio Timeline:

0:42 - Feel good stories: 100 most influential athletes, athlete proposes to girlfriend thanks to NIL

1:28 - NIL: Breakdown of Lane Kiffin’s Statements and political NIL deal, USC $3M, and a 12 year old golfer gets a deal

6:48 - Business of Athletes: Serena Williams record deal, new fitness athlete investors, Travis Kelce, NFL ticket prices, and the most innovative sports teams

Interesting Stat

Top 25 Most Innovate Sports Franchises 2022

Soccer (10 teams), NBA (9), MLB (3), NFL (2), NHL (1)

Short Passage of The Week

It’s incredibly easy to overestimate the significance of a single decision, outcome, or event in the heat of the moment.

But you must remind yourself to take a deep breath when things don’t go your way.

Your results in the long run—good or bad—are always the byproduct of many small decisions, outcomes, and events over time.

The truth is we all fail sometimes.

The greater truth is that no single failure ever defines us.

Passage by Angel Chernoff

Recommended Media

This video will fire you up!!

Interview quotes with some of the best athletes to ever live (a lot of the clips are from early in their careers - super inspirational).

Tweet(s)

Put out this tweet on Tuesday — a few days later it was announced Lebron is making a documentary about the story.

We have all seen the market do what it has done over the past weeks, and lots of people have seen their investment gains turn to losses.

So how can you respond to an event like this? You can 'Harvest' it.

What this means is that you sell some of your investments at a loss and hold those losses to offset future gains.

While it is not the most enjoyable process, this idea of 'Tax-Loss Harvesting' is a way to turn the painstaking decline into a beneficial resource.

In the future when your Capital Gains are soaring, you will reduce your tax liability because of the losses you harvested today.

You can learn more here.

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“Motivation is what gets you started. Habit is what keeps you going.”

I appreciate you reading/tuning in to The Petcash Post!

No post tomorrow, we’ll talk Wednesday.

Have a fantastic rest of your Memorial Day weekend.

Peace,

-AP

Audio Timeline:

0:30 - Feel good stories: Pro Athletes go back and finish college

1:01 - NIL: Nick Saban and Jimbo Fisher’s beef, NIL for Ohio high schoolers, first Nike athlete ambassadors, and more hypocrisy from college coaches

6:45 - Athlete Biz/Investments: Alex Rodriguez and Phil Mickelson stay active in the business world

8:56 - Sports Biz/Tech: Smart basketball, virtual hockey, DAOs in college athletics, and US soccer teams

Interesting Stat

This is wild:

Americans have wagered more than $125 billion on legal sports bets since legalization just four years ago.

Also…

NCAA's new federal tax records show it had $52.5 million in outside legal costs in FY21 (when the appeal of Alston to SCOTUS occurred).

Over the past 7 fiscal years, the NCAA has shown $304.5M in outside legal expenses and $69.1M in legal-cost recoveries.

Think of how many student-athlete scholarships could have been funded…

Short Passage of The Week

Every day I get up and I write from what is in my heart and I share it.

If I’m so attached to how you’re going to react to it or if I’m doing it the “right way” then I’m not focusing my effort on simply producing the best email that I can.Think about an apple tree for a minute. What does an apple tree do? It produces apples.

It doesn’t worry that some people don't like apples or what people use its apples for, it focuses 100 percent of its efforts on producing the best apples it can. Everything else is outside of its control. Today, be like an apple tree. Whatever it is that you have, share it with the world. Focus your attention on the process of what it is that you do. Take pride in your craftsmanship and work ethic. Let the results take care of themselves.

Passage by Steve Gilbert

Recommended Media

Interesting article by Grady Congleton on the future of youth sports.

I had no idea it’s a $19B industry (bigger than the NFL).

Tweet(s)

Great thread from former MLB pitcher Cory Gearrin about being called up from the minors to the big leagues. Lots of lessons packed in here.

Trae Young’s NIL advice for high school and college athletes.

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“Intensity can be powerful, consistency can be transformational” - Legacy Builder

Thanks for taking the time to go through the Weekly Roundup.

I use it to keep myself in line and hopefully bring some value to you as well.

Peace,

-AP

Extra Credit

“Athlete” is just one side of the coin for many players these days.

They’re also entrepreneurs, investors, marketers, philanthropists, and so much more.

*If you are not on The Petcash Post email list, but would like to be added, please click here or email me at [email protected]**If you have any comments/suggestions about the emails please let me know.***Feel free to forward these emails to anyone you think would like them.

Audio Timeline:

0:24 - Feel good stories: Donating entire NBA salary, US Open qualifier

2:08 - NIL: $100K to not transfer, Ohio State RB, first Nike woman athlete, Is the transfer model sustainable?

6:24 - Business of Athletes: $250k in prize money, smart dumbbell investment, Tom Brady and Naomi Osaka

10:27 - Sports Biz/Tech: WNBA expansion, PGA competitor, $125B for sports betting, and FIFA + EA Sports

Interesting Stat

This is wild.

Without ever broadcasting a game, Tom Brady is set to make more than double Tony Romo’s current contract.

The money aside, it’s great to see athletes take on major roles within other professions upon retiring (if Brady ever decides to).

Short Passage of The Week

"The sun will rise and set regardless. What we choose to do with the light while it's here is up to us. Journey wisely." 

* Small steps, every day, will add up. 

* Short-term discomfort for long-term peace.

* Pick your path: Work and burnout or work and rest.

* I am not what happens to me. I am what I choose to become.

* Don't get caught up on what could have been. If it should have been, it would have.

Passage by Alexandra Elle

Tweet(s)

Josh is an elite athlete and businessman (and someone I’ve learned a lot from).

Check out this thread where he breaks down his Wednesday and Sunday ritual.

Best quote from the thread:

“I don’t have to be number one. But every day I wake up, I’m gonna chase the dude who is.”

Here’s another post I enjoyed reading this past week:

Did you know…

Companies paying college athletes NIL deals are not required to withhold taxes, and will issue a tax statement reporting the gross income paid.

Thus, when a company agrees to pay an athlete $10,000 for sending out specified messages on social media, the athlete will receive a check for $10,000.

He/she is then required to report this income, and pay taxes.

The athlete can first deduct business expenses, such as agent commissions, from this income and pays tax on the net income.

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I appreciate you reading The Petcash Post!

Enjoy the rest of your Sunday, and we’ll talk tomorrow.

Peace,

-AP

Extra Credit

This Shaq story is one my favorites