Amir Zonozi, CEO of Zoomph, is revolutionizing how sports, entertainment, and esports measure sponsorship value and audience engagement. With advanced analytics and real-time viewership insights, Zoomph empowers teams, leagues, and brands to make informed decisions across broadcast and social channels, setting the standard for quality analytics.

Zoomph’s advanced features include industry-leading logo detection and rapid data delivery, trusted by major sports and entertainment partners. Their comprehensive analytics help clients understand audiences better and elevate partnership strategies.

Amir leads with a passion for sports tech and data-driven innovation. As a board member of Women in Sports Tech, he also advocates for diversity within the industry.

Chapters:

(02:56) - Understanding Brand Value Exposure in Sports 

(06:09) - Evolution of Zoom’s Product and Services  

(09:00) - The Role of Athletes, Fans and Entities 

(12:02) - Analyzing Caitlin Clark’s Impact on Women’s Sports 

(17:57) - The Future of Sports Media and Technology 

(20:52) - Macro Trends in Sports Investments 

(23:49) - The Role of AI in Sports 

(27:13) - Community and Human Connections in Sports 

Amir Zonozi:

Website: https://zoomph.com/

LinkedIn: https://www.linkedin.com/in/zonozi/

Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Thanks for listening! Hit the “follow” button to stay updated on new podcasts. 

Uplift Labs, co-founded by Sukemasa Kabayama, is breaking new ground in athlete performance and health using AI-powered movement analysis. Uplift's latest launch, the 'Uplift' app, uses a single iPhone camera to track and analyze user movements, making advanced technology previously reserved for professional athletes available to the everyday gym-goer.

The app provides personalized training programs through a generative AI coach, helping to enhance mobility and prevent injuries. With major backing from pro athletes like Renee Montgomery, Marc Gasol, and Seth Curry, Uplift aims to make AI-driven movement analysis accessible to all.

Sukemasa Kabayama, who formerly led Tesla Japan, combines his leadership experience with a passion for accessible sports technology, driving Uplift Labs’ impact in the fitness space. Uplift Labs is also kickstarting its next fundraising round starting October 1st, aiming to expand its innovative solutions further.

Chapters:

(01:40) - The Journey from Tech to Sports 

(04:43) - Identifying Market Opportunities and Pivots 

(08:20) - Building a Tech-Driven Solution for Sports 

(11:28) - Navigating Remote Work and Team Cohesion 

(13:22) - The Role of AI and Machine Learning in Sports 

(18:05) - Launch of UPLIFT’s New Products 

(21:45) - Future Trends in Sports Tech 

Sukemasa Kabayama: 

Website: https://www.uplift.ai/

LinkedIn: https://www.linkedin.com/in/sukemasa-kabayama/

Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Thanks for listening! Hit the “follow” button to stay updated on new podcasts. 

Nick Venson, founder and CEO of Swag Golf, is transforming the golf industry with his bold approach. Swag Golf is known for its limited-edition accessories and apparel, combining top-quality craftsmanship with unique designs that resonate with a passionate community of golf enthusiasts.

Swag Golf began with four friends in a small 2,500-square-foot unit in Northbrook, Illinois, driven by the idea of creating badass putters and headcovers unlike anything the golf world had seen. Their success led to a $10 million growth funding round led by Verance Capital, with investors like Shaun White and Zach LaVine supporting Swag's vision.

With over 19 years of experience, Nick Venson aims to challenge the status quo of the golf industry through creativity and flair. His mission is to create products that are as expressive as they are functional, offering golfers a fresh and unique perspective on the game.

Chapters:

(02:40) - The Inspiration Behind Swag Golf 

(05:32) - Navigating the Golf Industry and Market Reception 

(08:12) - Evolving Business Models and Strategies

(11:00) - Expanding Product Lines and Future Plans 

(14:00) - Marketing Strategies and Brand Ambassadors 

(16:39) - Insights on the Golf Industry and Trends 

Swag Golf: 

Website: https://swag.golf/

LinkedIn: https://www.linkedin.com/company/swaggolfco/

Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Thanks for listening! Hit the “follow” button to stay updated on new podcasts.

Primanti Brothers, famous for its iconic French-fry-topped sandwiches, blends tradition with modern innovation to deliver a unique dining experience loved by generations.

Since 1933, the brand has expanded across multiple locations, driven by strong customer loyalty, creative marketing, and ongoing digital transformation.

At the helm is Adam Golomb, an award-winning marketing expert with over 20 years of experience. Recognized as one of the Most Influential Restaurant Executives, Adam leads the company’s growth, strategy, and community engagement.

Chapters:

(03:00) - The Unique Primanti Sandwich Experience

(06:02) - Marketing Strategy and Celebrity Endorsement

(08:51) - Enhancing the Sports Viewing Experience

(12:08) - Community Experience and Youth Sports

(14:54) - The role of a CEO and future vision

(17:53) - College Sports and NIL

Adam Golomb:

Website: https://primantibros.com/

LinkedIn: https://www.linkedin.com/in/adamgolomb/

Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Thanks for listening! Hit the “follow” button to stay updated on new podcasts.

BASport, founded by Bharath Rao, is revolutionizing the sports industry with a fresh and innovative approach to strategic investments.

BASport focuses on more than just capital infusion, prioritizing meaningful connections with stakeholders and delivering tangible results. Their goal is to set new standards for growth and innovation across the sports landscape.

Bharath Rao, a former coach at the National Cricket Academy, combines his on-field expertise with entrepreneurial vision, driving BASport’s success in the sports investment space.

Chapters:

(02:46) - Bharath Rao’s Journey in Sports Management

(05:59) - Investment Strategies in Emerging Sports 

(08:34) - The Role of Media in Sports Investment 

(11:30) - Engaging Athletes in Sweat Equity 

(14:37) - Advice for Founders and Capital Seekers 

(17:31) - Building Resilience and Strategy in High-Value Investments

(19:46) -  Raising Funding and Preparing Valuation at Concept Stage

Bharath Rao:

Website: https://www.basport.co/

LinkedIn: https://in.linkedin.com/in/bharathvrao7

Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Thanks for listening! Hit the “follow” button to stay updated on new podcasts.

Indiana Sports Corp is a driving force behind the biggest sports events in Indiana, including the BigTen Football Championship, Olympic Swimming Trials, and the 2026 NCAA Final Four. 

The Indiana Sports Corp have led to over $4 billion in direct spending in the Indiana region since its inception. 

Patrick Talty is an experienced C-level sports executive having worked for the WWE, U.S. Bank Stadium, and Global Spectrum before joining the ISC.  

Chapters:

(00:40) Patrick Talty intro

(03:45) Understanding sports commissions

(05:55) Comparing cities

(09:05) Multi-purpose facilities

(12:10) Global events

(14:55) Emerging Sports

(17:50) Business model

(20:50) Economic impact

(23:45) Future trends to watch

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Patrick Talty:

Website: https://www.indianasportscorp.org/

LinkedIn: https://www.linkedin.com/in/patrick-talty-b43ba030/

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Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Thanks for listening! Hit the “follow” button to stay updated on new podcasts. 

League of Play is an innovative GenZ-focused sports league bridging the gap between creators and fans. 

After a successful pilot event, League of Play is expanding into a season format with live-streamed competitions featuring top creators. Viewers vote on distractions that affect the gameplay.

Hank Leber is a serial entrepreneur from the ad agency world who founded Gigster before League of Play. 

Chapters:

(01:05) Hank and League of Play backstory

(03:05) Rise of the creator economy

(06:15) Fundraising in this ecosystem

(12:40) Future of interactive viewing

(16:15) Understanding GenZ audience

(20:50) League of Play model

(25:45) Collabing with creators

(27:05) Finding YouTube talent

(29:30) Happy fans & creators

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Hank Leber:

Website: https://leagueofplay.com/

LinkedIn: https://www.linkedin.com/in/hankleber/

.

Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Thanks for listening! Hit the “follow” button to stay updated on new podcasts. 

The Nucleus Network is a network development agency that unlocks the power of connections through a vetted group of successful individuals and businesses.

The company is led by Jake Fleshner and Michael Axman. Jake was previously the CRO of Dave Meltzer Enterprises, and Michael was the head of partnerships at Teleport. 

The Nucleus Network’s core areas are fundraising/startup advisory, lead generation, and network development. 

Chapters:

(00:50) The Nucleus Network intro

(03:50) Power of connections & warm intros 

(07:00) Building relationships

(10:50) Getting in front of investors

(13:00) Strategies for raising capital

(18:30) Effective communication methods

(21:20) Vetting partners 

(29:00+) Q/A for Profluence+ Community Members

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The Nucleus Network:

Website: https://www.thenucleusnetwork.com/

LinkedIn: https://www.linkedin.com/company/the-nucleus-network/

.

Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Thanks for listening! Hit the “follow” button to stay updated on new podcasts. 

Investing heavily across sports and entertainment, Lauren Selig shares some deep insights with us today. 

Shake and Bake is a venture fund and advisory firm. 

Lauren Selig Lauren Selig is the founder of Shake and Bake Productions, Curiosity Ink, V.A.L.I.S., and Tangled Little Dragon. She is an advisor to Bold Capital, WETA, and the Ackerley Sports Group. 

Lauren has produced dozens of Academy and Emmy award-winning productions, including Hacksaw Ridge, Rocketman, and Wheel of Time.

Chapters:

(00:00) Intro & background

(03:45) Deals investing in

(05:25) Power of storytelling & media

(10:03) Monetizing new sports ideas

(17:20) Advice for founders

(20:45) Looking globally

(26:20) What makes an undeniable team

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Lauren Selig:

Website: https://www.shakeandbakeproductions.com/

LinkedIn: https://www.linkedin.com/in/lauren-s-4ba188/

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Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Thanks for listening! Hit the “follow” button to stay updated on new podcasts. 

With over 300+ locations sold, Pickleball Kingdom is one of the fastest-growing franchises in sports. 

Pickleball Kingdom is a holding company of pickleball facilities around the United States, serving players of all levels. 

Ace Rodrigues is a serial entrepreneur jumping into the business of pickleball after first discovering the game a few years ago. 

Chapters:

(02:00) Discovering pickleball

(05:45) Franchising model

(09:55) Navigating real estate

(12:35) Creating a player experience

(15:00) Building Pickleball Kingdom

(19:40) Future of pickleball

(24:40) Art of the game

(27:15) Roadmap at PK

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Ace Rodrigues:

Website: https://pickleballkingdom.com/

LinkedIn: https://www.linkedin.com/in/ace-rodrigues-4907b7125/

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Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Thanks for listening! Hit the “follow” button to stay updated on new podcasts.