The Profluence Pod 🌐

Joseph Graziano III, Li-Shen Lee, and Eric Herd are leaders at the intersection of sports, technology, and data, working together to redefine how teams, brands, and fans connect in a modern, global ecosystem. Joseph serves as Chief Commercial Officer at Pacers Sports & Entertainment, bringing experience from the NBA and WNBA in building global partnerships. Li-Shen is a Partner at Deloitte and leads Converge for Sports, focusing on data-driven solutions across industries. Eric is the Global Head of Sports and Emerging Products at Yieldmo, specializing in AI-powered advertising and fan engagement at scale.

At the center of this conversation is the launch of the Fieldhouse Media Network, a new platform designed to unlock Pacers Sports & Entertainment’s 75 million global fans. Announced in collaboration with Deloitte and Yieldmo, the platform combines Converge™ by Deloitte’s predictive fan intelligence, PS&E’s first-party data, and Yieldmo’s Ymax.ai ad engine to deliver targeted brand content across sports blogs, streaming platforms, and news sites meeting fans where they already are. Taking this conversation beyond the podcast, the initiative represents a major shift in how teams think about media, allowing PS&E to monetize fans outside Indiana, sell multiple brands per category, and prove measurable ROI at scale, effectively bridging the gap between national reach and team-level intimacy for the first time.

Together, they break down how this model transforms traditional sponsorships into data-driven, performance-based media opportunities. The discussion explores how teams can better understand and monetize the full fan ecosystem, not just those attending games, but the vast majority engaging digitally. From AI-powered personalization and global fan expansion to the rise of women’s and youth sports, this episode highlights how technology is reshaping the commercial future of sports and turning teams into true media platforms.

Podcast Chapters:

08:47 Innovative Partnerships and Market Expansion

12:41 Rethinking Sponsorship and Monetization Models

17:46 The Power of Fandom and Data-Driven Engagement

26:44 Future Trends in Sports and Youth Engagement

32:11 Connected TV and the Next Era of Fan Engagement

Jared Kleinstein is an entrepreneur, founder, and creative operator best known for building Fresh Tape Media and Gondola, two companies at the intersection of sports storytelling, digital media, and creator infrastructure. As the Founder of Fresh Tape Media, he leads a full-service creative production company working with major leagues, teams, and global brands to solve large-scale storytelling and content challenges across sports and entertainment.

He is also the founder of the Gondola Sports Summit, a flagship industry event now entering its third year of bringing together sports social, creative, and production professionals to connect, collaborate, and shape the future of sports media. The 2026 edition takes place May 18–20 at the Denver Art Museum in Denver, Colorado, and features a growing lineup of 2026 speakers and industry leaders shaping the future of sports media and creativity. The Summit is designed for social media managers, directors of creative, videographers, photographers, graphic designers, producers, copywriters, and strategists, offering hands-on opportunities to level up skills, collaborate with peers, and engage directly with leaders driving innovation in sports. It blends panels, networking, and immersive IRL experiences to strengthen the creative ecosystem across the industry.

Across both his companies, he explores how teams and brands are rethinking influencer strategy, building on-demand creative networks, and adapting to a fragmented but opportunity-rich media landscape. He also shares insights on how sports, technology, and real-world experiences are converging to reshape how content is made and consumed.

Podcast Chapters:

01:31 The Evolution of Fresh Tape and Gondola

03:57 Trends in Sports Content Creation

08:22 Expanding Influence in Collegiate and Youth Sports

10:36 The Rise of Live Shopping and Community Engagement

12:38 The Gondola Summit: Bringing Creatives Together

19:15 Balancing Multiple Ventures as an Entrepreneur

22:54 Staying Current in a Rapidly Changing Market

25:05 Future Trends in Creator Empowerment and Storytelling

Jared Kleinstein is an entrepreneur, founder, and creative operator best known for building Fresh Tape Media and Gondola, two companies at the intersection of sports storytelling, digital media, and creator infrastructure. As the Founder of Fresh Tape Media, he leads a full-service creative production company working with major leagues, teams, and global brands to solve large-scale storytelling and content challenges across sports and entertainment.He is also the founder of the Gondola Sports Summit, a flagship industry event now entering its third year of bringing together sports social, creative, and production professionals to connect, collaborate, and shape the future of sports media. The 2026 edition takes place May 18–20 at the Denver Art Museum in Denver, Colorado, and features a growing lineup of 2026 speakers and industry leaders shaping the future of sports media and creativity. The Summit is designed for social media managers, directors of creative, videographers, photographers, graphic designers, producers, copywriters, and strategists, offering hands-on opportunities to level up skills, collaborate with peers, and engage directly with leaders driving innovation in sports. It blends panels, networking, and immersive IRL experiences to strengthen the creative ecosystem across the industry.Across both his companies, he explores how teams and brands are rethinking influencer strategy, building on-demand creative networks, and adapting to a fragmented but opportunity-rich media landscape. He also shares insights on how sports, technology, and real-world experiences are converging to reshape how content is made and consumed.Podcast Chapters:01:31 The Evolution of Fresh Tape and Gondola03:57 Trends in Sports Content Creation08:22 Expanding Influence in Collegiate and Youth Sports10:36 The Rise of Live Shopping and Community Engagement12:38 The Gondola Summit: Bringing Creatives Together19:15 Balancing Multiple Ventures as an Entrepreneur22:54 Staying Current in a Rapidly Changing Market25:05 Future Trends in Creator Empowerment and Storytelling

Jared Kleinstein:

Get Gondola Sports Summit Tickets: https://sportssummit.gondola.cc/

LinkedIn: https://www.linkedin.com/in/jared-kleinstein/

Scott Garber:

🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/sgarber40/

Thomas Archer Bata is an entrepreneur, investor, and fourth-generation member of the Bata family. As a Director at Triple B International, he focuses on venture, growth, and real estate investments, partnering with founders and operators to build enduring businesses. His work spans capital allocation and strategic guidance, with a long-term lens rooted in generational value creation.

Beyond Triple B, Thomas is the Co-Founder and Chairman of INTENNSE, founder of MGG, and co-founder of Friends of Bata, platforms designed to connect business, community, and culture. Prior to his investing career, he gained hands-on experience at global brands like Nike and ALDO Group, developing a deep understanding of retail, brand building, and operations that now informs his investment approach.

Thomas shares how family offices are thinking about emerging opportunities in sports, media, and technology. He breaks down how to evaluate early-stage investments, where the biggest opportunities are across the evolving sports ecosystem, and why community and brand matter more than ever. This conversation offers a unique perspective on long-term investing, the future of sports as an asset class, and how capital can be used to build meaningful, lasting impact.

Podcast Chapters:

01:50 Investing in Emerging Sports and Brands

05:09 Family Office Investment Strategies

08:38 Evaluating Sports Opportunities

12:55 The Future of Sports and Technology

16:37 Media and Entertainment Evolution

24:47 Vision for Triple B and Intense

Thomas Archer Bata:

🏠 Website: https://www.triple-b.co/

💼 LinkedIn: https://www.linkedin.com/in/thomasabata/

Andrew Petcash: 

🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Christian Muche is the CEO and Co-Founder of POSSIBLE, a premier global event platform bringing together leaders across marketing, media, technology, and sports. With a background that spans building one of Europe’s largest marketing events and working with digital giants like AOL and Yahoo, Christian has spent decades at the forefront of industry transformation. Today, he’s focused on redefining how brands, creators, and innovators connect in a rapidly evolving landscape.

POSSIBLE has quickly become a tentpole event in the marketing world, hosted in Miami and designed to bring the entire ecosystem together, from global brands and agencies to athletes, creators, and emerging startups. By blending culture, commerce, and community, POSSIBLE creates a unique environment where partnerships are formed, ideas are tested, and the future of marketing is actively shaped, especially as sports continues to emerge as one of the most powerful platforms for storytelling and engagement. Held annually in Miami, the event brings together thousands of industry leaders for immersive programming, networking, and deal-making at the intersection of business and culture.

In this episode, Christian breaks down the evolution of sports as a marketing engine, the rise of athletes as media companies, and the convergence of creators, technology, and commerce. He shares insights on how brands are shifting from sponsorships to true partnerships, why in-person experiences matter more than ever, and what trends are shaping the next generation of marketing. 

Podcast Chapters:

02:33 Christian's Journey in Marketing and Sports

05:32 The Concept and Vision Behind Possible

08:06 The Evolving Role of Athletes in Marketing

10:39 Youth Sports and the Next Generation of Marketers

13:35 The Importance of In-Person Experiences

16:09 AI and Technology's Impact on Marketing

19:01 Case Study: Formula One's Marketing Success

21:38 Maximizing Value at Possible

24:05 Future Trends in Sports Marketing

Christian Muche:

Get POSSIBLE Tickets: https://possibleevent.com/

LinkedIn: https://www.linkedin.com/in/christianmuche/

Scott Garber:

🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/sgarber40/

Tom Porricelli is a Partner and Head of Technology and Sports at Citrin Cooperman, where he has spent over 15 years helping founders, operators, and middle-market companies navigate growth, financial strategy, and long-term value creation. With a background as a collegiate athlete, Tom brings a unique blend of competitive mindset and technical expertise, bridging the gap between traditional accounting and the evolving sports business landscape. His work focuses on supporting founders at every stage, from early formation to exit; while helping them avoid common financial pitfalls and build sustainable businesses.

Citrin Cooperman is a leading advisory and accounting firm that has evolved far beyond traditional audit and tax services. The firm specializes in working with high-growth companies across industries, with a strong focus on the sports, media, and technology ecosystem. By taking a tailored, relationship-first approach, Citrin supports founders with strategic guidance around capital, tax optimization (including QSBS and R&D credits), and long-term planning, positioning itself as a true partner rather than just a service provider.

In this episode, Tom shares how sports has emerged as a powerful and under-institutionalized asset class, and why founders need more than a one-size-fits-all approach when building in this space. The conversation dives into the importance of community-driven growth, non-transactional relationship building, and how firms like Citrin are leveraging ecosystems like Profluence to better support innovators. Tom also breaks down key financial strategies every founder should understand, offering practical insights on capital decisions, tax advantages, and how to build with the right partners from day one.

Podcast Chapters:

02:40 The Evolution of Sports as an Asset Class

05:50 Building Relationships in the Sports Ecosystem

08:33 Leveraging Community for Growth

11:20 Innovative Approaches to Client Engagement

14:15 Advice for Founders on Financial Strategies

17:09 Looking Ahead: The Future of Sports and Accounting

Kevin McReynolds is the Founder & CEO of Overnght, a global streaming platform redefining how Olympic and underrepresented sports are distributed, consumed, and monetized. After seeing firsthand how elite athletes struggled with visibility and support outside of the Olympic spotlight, Kevin set out to build a solution that gives these sports—and their athletes—the attention they deserve year-round.

Through Overnght, Kevin is aggregating fragmented media rights across sports like water polo, rowing, and more, creating a centralized destination for fans, families, and communities worldwide. By combining innovative distribution, data-driven strategy, and a deep focus on athlete storytelling, Overnght is unlocking new revenue streams and building a more sustainable future for Olympic sports—especially as momentum builds toward the 2028 Summer Olympics.

In this episode, Kevin joins to break down the opportunity in overlooked sports, how he’s navigating complex rights landscapes, and why community, storytelling, and accessibility are at the core of his strategy. He also shares insights on athlete-driven growth, the role of emerging media models, and what it will take to elevate Olympic sports on a global scale.

Podcast Chapters:

01:02 The Inspiration Behind Overnght

03:11 Understanding the Overnght Platform

04:43 Challenges in the Olympic Sports Space

07:52 Acquisition Strategy for Sports Rights

10:06 Impact of the 2028 Olympics on Business

12:01 Leveraging the Sporting Ecosystem

14:32 Engaging Younger Audiences and Future Stars

20:04 Exploring Prediction Markets and Advertising

21:45 Content Strategy for Youth and Junior Sports

24:19 The Future of Sports as Media Brands

27:10 Aha Moments in Building Overnght

31:13 Looking Ahead to the 2028 Olympics

Chad Wilton is the visionary behind Peak Conference, one of the most anticipated new gatherings in the sports business world. As the inaugural event approaches, Chad shares the origin story behind Peak and why there was a massive gap in the U.S. for a true flagship event focused on sports tech and innovation.

Chad breaks down what attendees can expect in Las Vegas, from a fully immersive sports tech expo and global startup pitch competitions to world-class speakers, networking experiences, and unique activities like fighting robots and interactive showcases. More than just a conference, Peak is designed to unite founders, investors, and executives in one place to solve real industry problems and drive meaningful collaboration across the global sports ecosystem.

This conversation dives into the realities of building a large-scale event from scratch, the importance of community buy-in, and why in-person connection is more important than ever in a rapidly evolving, tech-driven world. Whether you're a startup founder, investor, or operator in sports, this episode is your inside look at the future of sports innovation—and why you need to be in the room.

Podcast Chapters:

02:36 The Vision Behind Peak Conference

05:40 Event Highlights and Expectations

08:17 Unexpected Learnings and Challenges

10:55 The Role of AI in Sports Tech

13:48 Closing Thoughts and Call to Action

Chad Wilton: 

Get Peak Tickets: https://peakconf.com/

LinkedIn: https://www.linkedin.com/in/chad-wilton-67453530/

Scott Garber:

🏠 Website: https://profluence.com
💼 LinkedIn: https://www.linkedin.com/in/sgarber40/

Steve Bellamy is founder of Tipti, creator of The Tennis Channel, and a lifelong pioneer in racket sports. From coaching world-class athletes to leading Kodak and now launching an entirely new sport, Steve shares the journey behind Tipti and why he believes it could reshape how the world plays and experiences racket sports.

Steve breaks down the origin story of Tipti—from a simple workaround at a junior tennis camp to a fast-growing global movement. He explains how the sport blends elements of tennis and badminton, why it thrives on existing pickleball infrastructure, and how it unlocks a more dynamic, engaging, and accessible playing experience. We also dive into his unique philosophy: building for the love of the game, not just financial outcomes.

Beyond the product, this conversation explores what it really takes to build a sport from the ground up. From assembling a high-value investor network to creating viral, shareable gameplay moments, Steve shares insights on scaling, storytelling, and why racket sports may be one of the most resilient opportunities in a rapidly changing, AI-driven world.

Podcast Chapters:

01:00 Steve's Journey in Racket Sports

03:42 The Concept and Development of Tipti

06:36 Educating Players and Clubs about Tipti

09:14 Steve's Vision for Racket Sports

12:40 Steve's Passion for Racket Sports

14:50 Leveraging Storytelling in Marketing Tipti

19:08 Building a Strong Investor Base

25:28 International Expansion and Infrastructure

Henrik Teisbæk, co-founder of Veo, joins the Profluence Sports Podcast to share how his company is transforming the way sports are captured, analyzed, and experienced around the world. What started as a simple idea—making it possible for everyday athletes to relive their moments—has grown into a global platform used by over 50,000 clubs across 100+ countries. Henrik breaks down how Veo’s portable camera and AI-powered software are democratizing access to video, turning every game into a source of insight, development, and lasting memories.

Diving deeper, Henrik explains the journey of building Veo from Denmark into a global sports tech leader, navigating the complexities of hardware, supply chain, and international expansion. He shares lessons on scaling across markets, building a product for multiple sports, and creating a system that serves both elite clubs and grassroots teams. From empowering coaches with better tools to unlocking data-driven development for athletes, Veo sits at the intersection of sports, technology, and accessibility.

This episode explores the bigger picture of where sports tech is headed—from AI-powered insights and automated video breakdowns to the growing importance of authentic, real-world experiences in an increasingly digital world. Henrik and Andrew discuss why youth sports remain one of the most important and underutilized ecosystems globally, and how platforms like Veo are shaping the future of participation, storytelling, and performance in sports.

Podcast Chapters:

02:11 The Evolution of Youth Sports Technology

08:15 Building a Global Company from Denmark

10:34 Understanding Customer Needs in Different Markets

14:14 Navigating Challenges in Product Development

18:21 Fundraising Journey and Investor Perspectives

21:05 The Role of AI in Sports Technology

24:29 Future Trends in Sports and Technology