The Profluence Pod 🌐

Justin Hoveler, President of U.S. Sports Camps, has spent his life immersed in athletics, growing up in a family that helped pioneer the youth camp industry nearly 50 years ago. From playing multiple sports as a kid to competing in college and working across the sports ecosystem, Justin brings a deeply personal and professional perspective to youth development. His journey—from early exposure to camps to leading one of the most established platforms in the space—reflects a lifelong commitment to keeping sports accessible, impactful, and fun for the next generation.

Today, Justin leads U.S. Sports Camps under the broader Youth Enrichment Brands umbrella, working with top coaches and partners to deliver best-in-class camp experiences across the country and globally. The organization focuses on creating environments where kids can explore sports without pressure, develop skills, and build confidence. With a strong emphasis on multi-sport participation, local accessibility, and coach-led experiences, Justin and his team are navigating industry shifts—from rising costs and early specialization to NIL pressures and emerging sports like flag football—while staying rooted in their core mission: keeping kids engaged in sports through joy and discovery.

In this episode, Justin joins Profluence podcast to unpack the evolving youth sports landscape; from the importance of fun and experimentation to the realities of commercialization, cost, and participation decline. They explore how camps serve as a critical entry point for young athletes, the balance between innovation and fundamentals, and how organizations can better support coaches and parents alike. The conversation also dives into global expansion, emerging sports trends, and why the future of sports depends on creating positive, inclusive experiences that keep kids playing longer.

Richard Odell is a seasoned leader in education, arts, and sports development, with a career spanning institutions like IMG Academy, Spire Academy, Interlochen Center for the Arts, and the Chicago Academy for the Arts. With a unique background that bridges both the arts and athletics, Odell has spent decades shaping environments that prioritize holistic student growth and long-term success.

He is now the driving force behind Masters Academy International (MAI), a next-generation institution based in the Boston area that reimagines how young athletes are developed. MAI combines elite sports training, rigorous academics, personal development, and career preparation into one integrated model — giving students the opportunity to pursue both playing and non-playing careers in sports, from medicine to media.

In this episode, we dive into the future of education, the shortcomings of traditional school systems, and why a more personalized, real-world learning approach is critical. Odell shares insights from his experience at IMG and Spire, the vision behind MAI, and how this model could reshape both sports and education for the next generation.

Podcast Chapters:

00:59 The Birth of Masters Academy International (MAI)

07:31 Innovative Educational Structure at MAI

12:55 The Future of Education and Its Challenges

17:16 Bridging the Gap in Education

22:34 The Role of Confidence in Learning

30:03 The Vision for MAI and Its Impact

Alec Boccanfuso and Charles LaRosa are part of the investment team at Gabelli Funds, where they focus on identifying opportunities across the evolving sports, media, and entertainment landscape. Alec specializes in communications services and technology, with a focus on interactive entertainment and outdoor leisure, while Charles leads the firm’s ETF initiatives, overseeing strategy, product development, and distribution.Together, they are helping shape one of the more innovative approaches to sports investing through the development of a Sports ETF—designed to give investors exposure to the broader sports ecosystem. Their work spans public markets, covering everything from teams and leagues to media rights, gaming, and live entertainment, offering a diversified way to participate in the growth of the industry.In this episode, they join the conversation to break down how the sports ecosystem is defined from an investment perspective, why ETFs are becoming an attractive vehicle for accessing sports assets, and where they see the biggest opportunities emerging globally. They also share insights on market trends, the role of live entertainment, and how investors should think about long-term value creation in sports.Podcast Chapters:02:30 Defining the Sports Ecosystem05:23 Investment Strategy and Portfolio Holdings07:46 The Appeal of ETFs in Sports Investment10:31 Market Trends and Future Opportunities13:33 Global Perspective on Sports Assets 16:05 Challenges and Rebuttals in Sports Investment 18:43 Long-term Vision and Market Dynamics 21:42 The Role of Live Entertainment in Sports 24:20 Conclusion and Future OutlookProfluence Sports:🏠 Website: https://profluence.com🐣 Twitter: https://twitter.com/andrewpetcash💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/Gabelli: 🏠 Website: https://www.gabelli.com/💼 LinkedIn: https://www.linkedin.com/company/investgabelli/Instagram: https://www.instagram.com/investgabelliThanks for listening! Hit the “follow” button to stay updated on new podcasts.

Bobby Sharma is the Founder and Managing Partner of Bluestone Equity Partners, an institutional private equity firm focused on investing across the global sports, media, and entertainment ecosystem. Over the past two decades, he has built a reputation as one of the most experienced operators and investors in the industry, working across finance, strategy, league operations, and global sports development.

Before launching Bluestone, Sharma held leadership roles across several of the most influential organizations in sports. He served as Global Head of Basketball and Strategic Initiatives at IMG, where he helped expand sports businesses worldwide, developing leagues, academies, and media rights strategies across emerging markets including India, China, Brazil, and Africa. Earlier in his career, he spent nearly a decade helping build the NBA G League while working closely with the National Basketball Association on league operations, franchise development, and global strategy.

In this episode of the Profluence Sports Podcast, Bobby joins Andrew Petcash to discuss the evolution of sports as a global investment category, how private equity evaluates opportunities across leagues, media, and technology, and what founders should understand when building scalable businesses in the sports ecosystem.

Podcast Chapters:

02:27 Transitioning from Operations to Investment

04:50 The Role of Networking in Sports

07:11 Insights on Institutional Investment in Sports

10:07 Understanding the LP Perspective

12:33 The Complexity of Sports Investments

15:04 Emerging Trends in Sports and Entertainment

17:20 Investment Strategies and Portfolio Construction

19:54 Future of Sports Investments

22:37 Conclusion and Final Thoughts

Joe Hollywood is the founder and host of one of the top sports collectibles shows on Whatnot, where he has built a massive community around live sports card breaking and memorabilia. What started as selling cards next to a hot water heater in his basement has grown into a full-scale operation with nearly 40 employees and live shows that attract thousands of collectors and fans. Through his platform, Joe has helped transform the sports collectibles experience into an interactive, community-driven form of live entertainment.Known for his high-energy broadcasts and deep knowledge of the collectibles market, Joe has become a leading voice in the world of sports cards and memorabilia. His shows feature rare pulls, major giveaways, and a loyal community of collectors who tune in daily. By combining live commerce, storytelling, and fan engagement, Joe has helped push sports collectibles into a new era of digital-first fandom.In this episode of the Profluence Sports Podcast, Joe joins Scott to share his journey into the collectibles world, the growth of card breaking, and how platforms like Whatnot are reshaping the sports memorabilia market. They discuss the rise of live commerce, the global expansion of the collectibles industry, and why community has become the most valuable asset in the space.Podcast Chapters:02:49 Understanding Card Breaking and Community Building05:21 The Evolution of Collectibles and Their Value08:22 The Intersection of Physical and Digital Collectibles11:21 Transitioning from Hobby to Business16:43 Building Community and Real-World Impact19:30 Bridging Digital Engagements to In-Person Experiences22:04 Building Connections and Community in Sports Memorabilia24:26 Nostalgia and Legacy in Sports28:04 The Mechanics of a Successful Memorabilia Business32:16 Emerging Trends in the Memorabilia Market36:19 Unforgettable Moments in Memorabilia Collecting

Fencing is one of the oldest Olympic sports — but until now, it has never had a true professional league. In this episode of the Profluence Sports Podcast, Andrew Petcash sits down with Miles Chamley-Watson, Olympic medalist and three-time Olympian, and Leo Rifkind, investor and co-founder of the World Fencing League, to discuss their mission to bring fencing into the modern sports landscape.

The conversation explores how the World Fencing League plans to transform fencing from a niche Olympic sport into a scalable global league. By introducing AI blade-tracking technology, evolving competition formats, and creating a clear economic pathway for athletes, the WFL aims to make fencing easier for fans to understand while providing professional opportunities for elite competitors.

Miles and Leo also share how they’re building the league from the ground up — from athlete recruitment and rule experimentation to media strategy and brand partnerships. With the WFL debut event set to launch in Los Angeles, the episode highlights the broader vision to bring fencing into the mainstream and create a new era for one of sport’s most historic disciplines.

Podcast Chapters:

02:29 The Evolution of Fencing and Technology

05:04 Understanding the Fencing Ecosystem

10:38 The Future of Fencing: Opportunities and Challenges

16:03 Innovations in Fencing: Rule Changes and Audience Engagement

21:32 Commercialization and Branding in Fencing

26:50 Looking Ahead: The Future of the World Fencing League

Miles and Leo:

Website: https://worldfencingleague.org/

Socials: https://www.linkedin.com/in/leo-rifkind/

https://www.instagram.com/fencer/?hl=en

https://www.instagram.com/worldfencingleague/?hl=en

Andrew Spalter, Founder and CEO of East Goes Global, joins the show to break down what it actually takes to build and operate globally in sports, entertainment, and consumer brands. What began in 2018 as a focused effort to solve one of the most complex markets in the world has evolved into a fully integrated international operating partner. Spalter built East Goes Global by creating real in-market infrastructure where Western platforms don’t exist and surface-level localization fails, laying the groundwork for scalable global expansion.Under his leadership, East Goes Global has launched and managed more than 700 international channels, grown over 200 million followers, and driven over $100 million in commercial opportunities. The company now operates as an embedded extension of its partners’ teams, owning international execution across social, paid media, creators, partnerships, experiential activations, broadcast distribution, and monetization. Rather than fragmented regional efforts, Spalter has built a unified system that aligns strategy, execution, and measurement across markets.In this conversation, Spalter explains why global growth requires cultural fluency, operational rigor, and accountability; not just translation. He shares how teams, leagues, athletes, and major entertainment IP convert international demand into sustainable revenue, why most “global” strategies fall short, and how owning execution inside native platforms creates real long-term market presence.Podcast Chapters:01:17 Andrew's Journey from Music to Sports Marketing04:19 Identifying Opportunities in Global Markets07:40 Engagement Strategies with NBA Teams and Athletes11:30 The Role of Content Surrogacy in Marketing13:30 The Impact of AI on Sports Marketing15:45 Exploring Global Trends and Cultural Insights17:30 Common Mistakes in Global Expansion19:05 Staying Relevant in Diverse Markets20:29 Overlooked Revenue Opportunities in International Markets22:18 Selecting Clients and Building Partnerships23:48 Adopting Innovative Strategies in Emerging Markets25:16 Memorable Campaigns and Client Success Stories27:37 Parting Insights and Future Aspirations

Barrick Prince is founder of Creator Sports Network, a platform reshaping how live sports reach modern audiences. With a background spanning global television distribution, gaming, and leadership in sports content at Twitch, Barrick is focused on helping leagues, broadcasters, and creators rethink sports distribution for the digital era. Creator Sports Network enables creators to legally co-stream live sports by handling licensing, technology, and production infrastructure — opening a new distribution window designed to reach younger, digitally native fans.

The company’s model reflects a broader shift across the sports ecosystem: audiences are increasingly consuming games through personalities and communities rather than traditional broadcast channels, creating new monetization opportunities for leagues, advertisers, and media companies alike.

Barrick shares insights on how creator-led distribution is expanding globally, why emerging leagues are often early adopters, and how platforms like his are helping sports properties build fandom in an era defined by fragmented media and community-driven engagement.

Podcast Chapters:

02:39 Barrick Prince's Journey in Media and Sports

05:06 Impact of COVID-19 on Sports Consumption

07:59 The Future of Sports Broadcasting

10:41 Emerging Leagues and New Rights Windows

13:31 The Role of Creators in Sports Media

16:12 Monetization Strategies for Creators

19:07 The Global Reach of Creator Sports Network

21:42 The Future of Betting and Creator Engagement

24:28 Advice for Founders in Legacy Industries

Ricardo Marques, SVP of Marketing at Michelob Ultra, joins the show to unpack how one of the world’s most visible consumer brands approaches tent-pole sports moments. With 2026 packed full of global events, including the Winter Olympics and major international competitions, Marques shares how the brand built a year-long strategy centered on showing up alongside fans as they support Team USA.

In the conversation, he breaks down the thinking behind Michelob Ultra’s Olympics activation — from early-stage planning and athlete partnerships to immersive fan experiences like the Lake Placid celebration and the Ultra Summit in Park City. Marques explains how the team balances large-scale brand storytelling with real-time content, retail impact, and authentic athlete relationships, all while operating more like a newsroom than a traditional marketing department.

He also reflects on what defines success for a global sports campaign, how technology and live experiences are reshaping brand engagement, and why starting with a bold vision is critical when executing at Olympic scale. The discussion offers a behind-the-scenes look at how modern brands integrate culture, sport, and entertainment to stay relevant with today’s fans.

Podcast Chapters:

02:39 Strategic Decisions Behind the Winter Olympics Activation

05:11 Authenticity in Athlete Partnerships

07:54 The Ultra Summit Experience

10:23 Defining Success in Major Activations

13:13 Future Strategies and Lessons Learned

Joe Caporoso has spent more than a decade helping shape one of the most recognizable digital sports media brands of the social era. Now serving as President of Team Whistle, he leads the company’s overall strategy, partnerships, and growth as it continues to expand its reach with global audiences. His journey from Division III football player to leading a major sports content studio reflects both the evolution of sports media and the rise of social-first storytelling.Over thirteen years with the company, Caporoso helped guide Team Whistle from an emerging digital publisher into a global content engine known for shows like No Days Off and Wife’d Up Mic’d Up. In his current role, he is focused on scaling the business while overseeing its integration into DAZN, aligning Whistle’s social expertise with one of the world’s fastest-growing sports media platforms.Joe shares insights on building brand-safe sports content for modern audiences, how engagement metrics and distribution strategies are evolving, and what it takes to stay relevant in an increasingly crowded content ecosystem. His perspective highlights how authenticity, consistency, and platform-native storytelling are shaping the future of sports media.Podcast Chapters:03:14 The Evolution of Social Media in Sports04:49 Whistle's Positive Content Strategy07:17 Relatable vs. Aspirational Content in Engagement09:04 Maintaining Authenticity in Content Production11:18 Evolving Metrics for Success in Content Creation14:01 Whistle's Role within DAZN and Market Positioning15:51 Capitalizing on Major Sporting Events18:40 Bridging Digital and Real-Life Experiences21:12 Navigating the Competitive Landscape of Content Creation23:16 Staying Sharp in a Fast-Paced Industry25:02 Finding Balance in a Digital World26:27 What’s Next for Whistle Sports?27:59 Memorable Experiences in Content Creation