The Project 24 Podcast

In Episode 173 Nathan, Ricky, & Anna answer questions about hosting workshops, interlinking, 3rd party cookie changes, and buying sites. Ricky also mentions a FREE virtual event for niche site builders. Sign up here: https://building.empires.live/

00:31 P24 Question: Workshops
07:56 P24 Question: Interlinking for Mass Content
14:30 P24 Question: 3rd Party Cookies
19:30 Buying Sites
29:26 Unofficial Meetup
30:12 Building Empires Live Event

In this episode Nate’s delves into the art of the Community Tab. He reviews reasons and best practices for using the YouTube Community feature and shares 4 post types to try (and one NOT to use).

01:37 Adding Connection to Your Channel
05:39 YouTube Community Tab
07:42 What to Post in the Community Tab
13:05 Different Post Types
18:56 What Not to Do
21:44 Best Practices for Posting Frequency
22:55 3 Day Hack

Nathan & Nate are taking over and answering your questions. They discuss topic authority, sponsored videos, and email building. They also review member situations for using premium content as lead magnets, mini-courses, sales funnels, or freebies.

00:00

Can a viral video HURT your channel? Nate goes deep in how the YT algorithm matches an audience with your channel and how a viral video affects your channel.

00:36 P24 Question: Viral Video on a Young Channel
08:13 Audience Dimensions
12:38 Adjusting When You Miss the Mark
14:56 Proof of Concept
15:22 How the YT Algorithm Determines Audience
24:57 Impact on Smaller Channels
27:45 The Algorithm Missed the Audience
31:51 Impact for Larger Channels

At the end of road with your niche? Nathan and Anna discuss things to consider when you feel like you don’t have anything else to add to your niche. They also answer questions regarding ebook launch, organizing categories, and what to do with an old site.

00:43 P24 Question: Ebook Launch
04:39 P24 Question: Organizing Categories
06:39 P24 Question: What to Do with an Old Site
11:27 P24 Question: End of the Line with My Niche

Anna, Ricky, & Nathan answer questions posted in the P24 Community YouTube category. They discuss the the Industry Audit, adding a YouTube Channel to a blog, quality content v. quantity, & duplicate content for another audience.

00:35 P24 Question: Industry Audit & Vendors
03:11 P24 Question: Spanish Voice Over Videos
12:09 P24 Question: Quality vs. Volume
22:51 P24 Question: Adding YouTube to a Blog

Courses and Info Products continue to be our favorite way to monetize blogs and YouTube channels. But actually selling those info products with just a blog continues to be a struggle for so many. In this episode, Ricky interviews John Ainsworth from Data Driven Marketing to learn how they’re helping course creators average 4.68x more revenue from their courses.

01:03 John Ainsworth’s Story
05:09 Leveraging Your Audience
08:11 Lead Magnets
09:35 Gaining Subscribers
16:05 GDPR
18:07 Promotions
21:23 Email Structure
30:07 Email Frequency
31:43 Promoting External Products
35:57 Promoting My Own Info Product
39:58 Memberships & Subscriptions
44:20 When to Look for Coaching Help: https://datadrivenmarketing.co/profit-increase-report/

John Ainsworth is the CEO and founder of Data Driven Marketing. They help online course creators increase revenue by 4.86x on average.

With 20 years experience in building funnels and a degree in Mathematics, John has conducted extensive data analysis of hundreds of millions dollars of online business to create the field of Strategic Funnel Optimisation.

Data Driven Marketing has proven this process by helping dozens of online course creators 2x – 5x their revenue, and directly drives several million a year in revenue.

He’s a guest lecturer at Greenwich Business school and has been featured on Forbes.

Ricky & Nathan are talking about YouTube Analytics and Stats. They’ll walk through which ones matter and how often you should check them.

01:15 P24 Question: Click Thru, Retention, & Performance
06:49 Over Analyzing
07:18 Analytics to Look at Regularly
18:13 Analytics Not to Stress About
19:29 When Subs Might Matter
23:45 Analytics & Motivation

The next generation of consumers (aka Zoomers) seem to have opinions about written content. So what does that mean for the future of blogging? Listen in as we discuss incorporating video and making your content future-ready. Anna and Nathan also answer questions about using Alt text for images, when to move on from a niche, and the trade off between many low traffic articles and few high traffic ones.

01:00 P24 Question: Alt Text for Images
04:41 P24 Question: Stick It Out or Move On
11:23 P24 Question: Cannibalizing Content
15:24 Zoomers on Blogging
21:46 Utilizing Video Content in Blogging
22:54 Utilizing Forums
23:45 EAT Building
25:23 Social Media/TikTok

Y’all ready for this? Nate, Ricky, & Anna discuss what they would do if they had $5,000 to invest in their channel. They cover differences in investing in a new channel vs an established one and give advice to their younger YouTube-selves.

01:00 P24 Question: $5k to Spend on YouTube
03:08 Product Based Channels
07:20 Non-Product Based Channels
19:03 New Channel Advice
30:06 Established Channels
34:59 Process Improvements
38:15 Cheesing Your Growth