The next generation of consumers (aka Zoomers) seem to have opinions about written content. So what does that mean for the future of blogging? Listen in as we discuss incorporating video and making your content future-ready. Anna and Nathan also answer questions about using Alt text for images, when to move on from a niche, and the trade off between many low traffic articles and few high traffic ones.

01:00 P24 Question: Alt Text for Images
04:41 P24 Question: Stick It Out or Move On
11:23 P24 Question: Cannibalizing Content
15:24 Zoomers on Blogging
21:46 Utilizing Video Content in Blogging
22:54 Utilizing Forums
23:45 EAT Building
25:23 Social Media/TikTok

Y’all ready for this? Nate, Ricky, & Anna discuss what they would do if they had $5,000 to invest in their channel. They cover differences in investing in a new channel vs an established one and give advice to their younger YouTube-selves.

01:00 P24 Question: $5k to Spend on YouTube
03:08 Product Based Channels
07:20 Non-Product Based Channels
19:03 New Channel Advice
30:06 Established Channels
34:59 Process Improvements
38:15 Cheesing Your Growth

Outsourcing your writing doesn’t need to feel spooky. Nathan & Anna talk about how to ethically use ghost writers for your content. They also answer questions about assessing niche traffic & competition, using videos in your posts, snippets, and 3rd party cookie changes.

00:35 Unofficial Meetup
01:53 P24 Question: Niche Traffic
07:02 P24 Question: Competition, Search Analysis, & Snippets
12:30 P24 Question: 3rd Party Cookies
16:00 P24 Question: Ghost Writing

Nate shares some thoughts around interacting with other channels and creators on YouTube. He shares some things to consider when planning a reaction or response video.

00:39 Interacting with Other Channels
08:51 Weigh the Results
09:52 Do Your Research
12:09 Consider Audience Response
13:40 Long-Term Relationship Impact
15:24 Tagging Other Creators

Nathan and Anna answer your questions around YMYL, Topic Clusters, and Google Trends. Anna interviews successful Project 24 member, Rachel.

01:12 P24 Question: YMYL Niche
04:10 P24 Question: Topic Clusters
07:45 P24 Question: Google Trends & Search Volume
18:51 Success Interview with Rachel

We’ve spent a lot of time teaching about the 3 archetypes. But what about that bonus 0.75 Search archetype? Nate, Nathan, and Ricky talk through when you might want to use it and some unique ways to grow.

01:19 The .75 Search Archetype
06:56 Topic Clusters
11:28 Audience Behavior Signals
14:57 Subscrib-ability
20:16 Pre-Planning Potential
21:34 Niche Appeal
25:17 Creating a Search Archetype Channel
27:20 Refreshing Content
29:02 Interest Loops

Is Google still top dog? Listen in as we discuss Google vs other platforms like Reddit, social media, Bing, & Duck, Duck, Go. We also answer questions about evaluating writers and dealing with broad niches.

00:36 P24 Question: Writer ROI
06:52 P24 Question: Adulting Niche
15:25 P24 Question: Social Media
23:27 P24 Question: Google Search & Reddit
28:55 Exposure & EAT
30:06 Other Search Engines
32:09 Diversifying
32:53 Facebook Exposure

Pivot! Nate & Ricky are discussing when and how to pivot the topic or archetype on your YouTube channel using the Ghost or Stated pivot strategies.

01:03 Pivoting Your Channel
02:36 Broadening Audience
03:43 Understanding Your Audience & Archetype
07:23 Large Pivots & Topic Overlap
09:45 When to Pivot
10:10 Ghost Pivot
26:21 Stated Pivot

Waiting on success can be hard, especially in the Ghost Town phase. Ricky shares his experience growing with Income School and Project 24. The team answers questions regarding targeting audiences in other languages, adding a YouTube channel to your primary site, and niche selection.

00:42 P24 Question: Targeting Different Country Audiences
06:16 P24 Question: Adding YouTube to a Blog
10:46 P24 Question: Niche Selection
21:33 P24 Question: Success & FUD
30:47 Freelance Writing
33:45 Indicators of Success

In this episode, Nate teaches when it is (and isn’t!) a good idea to delete a video from your YouTube channel. As an added bonus, he also share his findings from a “Best for Viewer” End Screen experiment he conducted.

00:48 Off-Topic Videos
02:32 Attracting the Wrong Audience
05:15 Topic Authority Association
08:15 Search & Suggest Association
08:46 Audience Association
11:18 The Pitfall of Viral Videos
13:28 Disagreeing with Yourself
15:11 Quality Issues
20:43 Best for Viewer End Screen Experiment