The Project 24 Podcast

Outsourcing your writing doesn’t need to feel spooky. Nathan & Anna talk about how to ethically use ghost writers for your content. They also answer questions about assessing niche traffic & competition, using videos in your posts, snippets, and 3rd party cookie changes.

00:35 Unofficial Meetup
01:53 P24 Question: Niche Traffic
07:02 P24 Question: Competition, Search Analysis, & Snippets
12:30 P24 Question: 3rd Party Cookies
16:00 P24 Question: Ghost Writing

Nate shares some thoughts around interacting with other channels and creators on YouTube. He shares some things to consider when planning a reaction or response video.

00:39 Interacting with Other Channels
08:51 Weigh the Results
09:52 Do Your Research
12:09 Consider Audience Response
13:40 Long-Term Relationship Impact
15:24 Tagging Other Creators

Nathan and Anna answer your questions around YMYL, Topic Clusters, and Google Trends. Anna interviews successful Project 24 member, Rachel.

01:12 P24 Question: YMYL Niche
04:10 P24 Question: Topic Clusters
07:45 P24 Question: Google Trends & Search Volume
18:51 Success Interview with Rachel

We’ve spent a lot of time teaching about the 3 archetypes. But what about that bonus 0.75 Search archetype? Nate, Nathan, and Ricky talk through when you might want to use it and some unique ways to grow.

01:19 The .75 Search Archetype
06:56 Topic Clusters
11:28 Audience Behavior Signals
14:57 Subscrib-ability
20:16 Pre-Planning Potential
21:34 Niche Appeal
25:17 Creating a Search Archetype Channel
27:20 Refreshing Content
29:02 Interest Loops

Is Google still top dog? Listen in as we discuss Google vs other platforms like Reddit, social media, Bing, & Duck, Duck, Go. We also answer questions about evaluating writers and dealing with broad niches.

00:36 P24 Question: Writer ROI
06:52 P24 Question: Adulting Niche
15:25 P24 Question: Social Media
23:27 P24 Question: Google Search & Reddit
28:55 Exposure & EAT
30:06 Other Search Engines
32:09 Diversifying
32:53 Facebook Exposure

Pivot! Nate & Ricky are discussing when and how to pivot the topic or archetype on your YouTube channel using the Ghost or Stated pivot strategies.

01:03 Pivoting Your Channel
02:36 Broadening Audience
03:43 Understanding Your Audience & Archetype
07:23 Large Pivots & Topic Overlap
09:45 When to Pivot
10:10 Ghost Pivot
26:21 Stated Pivot

Waiting on success can be hard, especially in the Ghost Town phase. Ricky shares his experience growing with Income School and Project 24. The team answers questions regarding targeting audiences in other languages, adding a YouTube channel to your primary site, and niche selection.

00:42 P24 Question: Targeting Different Country Audiences
06:16 P24 Question: Adding YouTube to a Blog
10:46 P24 Question: Niche Selection
21:33 P24 Question: Success & FUD
30:47 Freelance Writing
33:45 Indicators of Success

In this episode, Nate teaches when it is (and isn’t!) a good idea to delete a video from your YouTube channel. As an added bonus, he also share his findings from a “Best for Viewer” End Screen experiment he conducted.

00:48 Off-Topic Videos
02:32 Attracting the Wrong Audience
05:15 Topic Authority Association
08:15 Search & Suggest Association
08:46 Audience Association
11:18 The Pitfall of Viral Videos
13:28 Disagreeing with Yourself
15:11 Quality Issues
20:43 Best for Viewer End Screen Experiment

Join Ricky, Nathan, & Anna as we discuss the projects we’ve been working on, including something NEW that will be dropping on in Project 24 on MARCH 7th!

00:45 P24 Question: FAQ Page Competition
07:56 P24 Question: Membership Monetization
13:48 P24 Question: Buying a Site
19:33 Industry Changes
24:40 Buying & Selling Sites Course
33:59 Missed Opportunity Lessons

Nate and Ricky are discussing a new concept they are fleshing out for the YouTube System that will help you further identify and create direction for your channel. Does your channel already fit into one of these models? Share your thoughts in the Community.

00:37 Introduction to Channel Models
02:57 Cluster Model
10:19 Answer Model
15:36 Viral Model
23:45 Traditional/Ongoing Model
31:55 Influencer Model