Are you intimidated by sales conversations? Do you shy away from selling and feel like it’s just not your thing? Well, fear no more. I used to be in the same boat until I learned a crucial lesson:
Sales is not about the money.
Nowadays, sales is all about building relationships and making meaningful connections. When you approach sales from this mindset, you give off a positive energy that people can feel. But, when you’re just in it for the money, it’s not a good experience for anyone involved.
That’s why I’ve invited John Golden, a globally acknowledged Sales and Marketing thought leader, speaker, and strategist, to share some of his mindset tips for getting in the right energy for a sales conversation.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories and Social Upheaval: How to Win at Social Selling.
He has also conducted over 1000 video interviews for Sales POP! Magazine and has a podcast channel on iTunes with over 800 audio interviews. He is CSMO at Pipeliner CRM.
In this week’s episode, John will help you reorient your thinking and see sales as a noble profession. He will share some great tips for getting in the right mindset for a successful sales conversation.
So, if you’re struggling with sales, tune in to this episode and learn how to shift your focus to serving people and solving their problems instead of selling to them.
Ready to watch the money roll in? Then let’s dive in!
Key Takeaways:
- Intro (00:00)
- Who is John Golden? (01:10)
- What has changed about sales since the pandemic? (02:56)
- Why sales is not about the money (05:31)
- The importance of purpose (08:39)
- What are buyers and partners looking for when they engage with the seller? (12:22)
- Sales is about building relationships and customers’ experience (19:38)
- How to develop a winning mindset (22:10)
- Be with yourself and shut out the noisy world (28:08)
- Where you can find John (29:21)
Additional resources:
Learn how to sales conversations - grab your free ebook: Be The Best Version Of You! 5 Ways to Maximize Every Interaction
Check out:
👉 SalesPOP!
👉 Pipliner CRM
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Connect with John on Linkedin
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