Padilla and the U.S. Highbush Blueberry Council join this episode to talk about elevating the appeal of blueberries across stakeholders by enabling courageous creativity and making innovation everyone’s responsibility. 

When PR agency founders move on, they face several choices about the fate of their business. In this episode, Paul Holmes interviews second-generation leaders from three PROI partner agencies that remained independent after their founders stepped down and the implications for everyone involved. 

B2B communications hasn’t always been seen as the most creative corner of the PR industry, but with more and more B2B agencies recruiting creative directors – and Cannes Lions introducing a Creative B2B Lions awards category last year – that perception is changing. Maja Pawinska Sims is joined on the PRovoke podcast by David Woodward, managing partner of B2B technology specialist Fight or Flight, alongside the agency’s first head of creative, former Weber Shandwick consumer lead Kate Sarginson, and associate director of strategy and creative Lauren Payne McLeod, to talk about the growing opportunities for creativity in B2B brand marketing.

To mark International Women’s Day and Women’s History Month, four members of Google’s all-female communications leadership team in the UK and EMEA join Maja Pawinska Sims on the PRovoke podcast: Laura Wheeler, head of communications for Google Cloud, UKI and META; Jo Ogunleye, who runs B2B communications at Google and YouTube and is responsible for developing DEI networks across EMEA; corporate communications manager Delia Williams-Falokun; and Sarah Rowley, head of PR and communications for YouTube in the UK. The quartet talk about their professional paths, their personal challenges and choices, and the policies and campaigns they admire and are inspired by.

Valarie De La Garza, CEO of Fenton Communications, discusses lessons learned from her experience as a Latina CEO and how her Mexican heritage has influenced her work over the years.

Coyne PR’s Stacy Bataille joins the podcast to discuss the evolution of earned media and how PR professionals can ensure PR stays in the marketing mix.

As the urgency of the climate crisis intensifies, more corporates are beginning to disclose information about their climate policies and the extent to which their work with third parties such as trade associations aligns with those policies and with the requirements of the Paris Climate Agreement. Chris Pratt, managing director of Hill+Knowlton’s sustainability and social impact specialist Better Impact team in the UK, and Matthew Phillips, communications director for the UN’s High-Level Climate Champions for COP27 & COP28, join Maja Pawinska Sims on the PRovoke Media podcast to explain how climate policy disclosure is evolving, and the implications for the communications industry. 

Resources:

‘Integrity Matters: Net Zero Commitments by Businesses, Financial Institutions, Cities and Regions’ the latest report from the UN’s High Level Expert Group.

The Climate Action 100+ Net Zero Company Benchmark

Race to Zero criteria, which outlines the ‘five Ps’: Pledge, Plan, Proceed, Publish and Persuade

The Global Standard on Responsible Climate Lobbying

We Mean Business coalition

RenewPR president Ben Finzel and Siarza CEO Kristelle Siarza discuss The Change Agencies, a network of independent firms specializing in inclusive communications.

Dr. Ebony Copeland, director of the Howard University Student Health Center, and leaders from Ketchum, Jim Joseph and Michelle Baker, join the podcast to discuss the growing impact of trauma on schools, organizations and communities, with a focus on the unique needs and challenges for people of color