Before I got started packaging up my skills and expertise as online courses, I had a HUGE mental block standing between me and my success.

I kept telling myself, “Why would anyone buy this? If they just buy these books, read these sites, and start testing things on their own, they’ll be able to figure it out.”

Just writing that today makes me feel like an idiot.

Why?

As Sweet Brown would say, “Ain’t nobody got time for that.”

Reading 1000s of books, research papers, and then spending months (if not years) figuring out how to IMPLEMENT the stuff takes time. And…

“Ain’t nobody got time for that.”

But check it:

There’s a psychological reason why you SHOULD sell what you know.

Even if they can find what you know somewhere else at no cost.

On today’s podcast, I brought Francesca Gino, a Harvard professor and author of the book Sidetracked (aff), on Social Triggers to talk about why people only trust information with a price tag.

Download audio file (17-Social-Triggers-Why-you-should-sell-what-you-know-with-Harvard-professor-Francesca-Gino.mp3)

(If you can’t see the audio player, here’s the MP3 download).

Also, if you get a second today, can you please leave a review on iTunes? Reviews are how iTunes rank podcasts – and taking 10 seconds to leave a review will be a HUGE help. Thank you!

We cover a lot more game-changing insights in addition to that, so download this podcast and listen today. You’ll see:

* why people CHOOSE to wait in line for hours for something they can find somewhere else… instantly.

* Why creating “rituals” can help you perform high stress tasks better.

* And more.

When you’re done, since I mentioned a mental block I had about business, I’d love for you to share one mental block you think you have preventing you from getting what you want.

Leave a comment or send me an email at news@socialtriggers