In this episode of Savvy Marketing for Small Business, Samantha breaks down the psychology behind why people buy — and how understanding these behaviors can completely transform your marketing results. 

From emotional connection and social proof to authority, reciprocity, and FOMO, she uncovers the five biggest buying triggers that influence your audience’s decisions. 

You’ll walk away with simple, actionable strategies to weave these triggers into your posts, emails, and offers to increase engagement, conversions, and sales.

Plus, she invites you to join her final Audience Growth Challenge of 2025 to put these principles into action and grow your audience with confidence before the new year.

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➡️ Grab your spot in the Audience Growth Challenge Coming up (learn how to grow your audience with this rinse-and-repeat system): Click HERE