Rounding up some PR stories which might provide some inspiration for your own campaigns in your organisation. 

We're looking at the "Most Connected Brands of 2022" and how it might challenge your ideas about branding. Do you really need to be "liked"?

We're also talking about a winner in the Cannes Lions event recently called "The Breakaway".

And lots more. 

Ok. So another catchy title but why is it that sometimes when you ring up a journalist with a cold pitch, they can be pretty grumpy?

That is the question we're talking about in today's episode. 

This week I've got a series of short special episodes. 

Do let me know whether you prefer them or find them less useful on Twitter @thatprchap or Richard Midson on LinkedIn

Are your press releases failing to get journalists' attention?

Have you thought about the story you are trying to put across? Is it the right one?

This week, I've going to be recording a few shorter episodes and I'd love to know what you think.

Let me know on Twitter @thatprchap or reach out to me on LinkedIn "Richard Midson"

What secrets can we learn about approaching journalists from the State of PR Report 2022? How to use summertime to build a connection with the public and we've got diary dates and more. 

Can you make a website become part of your PR team?

Surely websites are static inanimate bits of code? Well actually yes you can. In this episode, we look at how.

Plus, how would you organize an event for several thousand people when they all speak different languages and have different skills and motivations for being there. We speak to the lead PR for one such event. 

The Cannes Film Festival is one of the biggest film festivals in the world and Hollywood's PR machinery is there along with the stars.

For 10 days they take over the French coastal town to promote films while sipping on some of the best wines in the world at endless parties.

In this episode, recorded nearby, we look at what we can learn from the film festival's PR teams and as always ask how could we do that too?

We're in Iceland this week to look at how one venue turned itself into a global phenomenon. 

Plus, should you trust the public and if you can't what do you do about it?

We've got diary dates and there's more in our series on making a documentary about your organisation on zero budget.