The Public Relations Podcast

The Public Relations Podcast

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The Public Relations Podcast episodes

  • How long should a press release be?

    What is the perfect length of a press release? What length should it be to attract a journalist to want to read it?

    In this episode I share some stories of what it is like to be on the receiving end of press releases in a newsroom and what I looked for as a news editor.

    The episode contains 4 takeaways to help you write your future release. 



     

    13 min
  • Is it a bad time to launch a podcast for your organisation?
    Podcasting is all the rage right now but is it the right time to introduce a podcast to your organisation?
    Having been around the podcasting world for several years and spoken on the topic, I wanted to share my perspective on this topic today. 
    Is it a good time? What are the pros and cons and if you decide to go ahead, how should you approach it? 
    Here is the link to the article I mention in this episode - https://blog.hubspot.com/website/how-to-host-pocast-wordpress  
    #hubspot #publicrelations #pr #marketing
    6 min
  • PR "idea" news this week

    Rounding up some PR stories which might provide some inspiration for your own campaigns in your organisation. 

    We're looking at the "Most Connected Brands of 2022" and how it might challenge your ideas about branding. Do you really need to be "liked"?

    We're also talking about a winner in the Cannes Lions event recently called "The Breakaway".

    And lots more. 


    8 min
  • Why are journalists grumpy?

    Ok. So another catchy title but why is it that sometimes when you ring up a journalist with a cold pitch, they can be pretty grumpy?

    That is the question we're talking about in today's episode. 

    This week I've got a series of short special episodes. 

    Do let me know whether you prefer them or find them less useful on Twitter @thatprchap or Richard Midson on LinkedIn

    4 min
  • Are you making this mistake with press releases?

    Are your press releases failing to get journalists' attention?

    Have you thought about the story you are trying to put across? Is it the right one?

    This week, I've going to be recording a few shorter episodes and I'd love to know what you think.

    Let me know on Twitter @thatprchap or reach out to me on LinkedIn "Richard Midson"

    7 min
  • How to make photos that work for PR
    How a grainy photo is helping a British Royal develop his brand. 
    How French politicians this week are using words to capture interest and why your mantra when you take photos for your organization should be "show don't tell".
    Oh, and I need your help to help me get across what you need to the tech industry.
    There is so much in this week's episode.
    Get the newsletter at www.thepublicrelationspodcast.com
    17 min
  • SPECIAL - Behind the scenes WCEU2022
    Would you like to try public speaking to help your public relations? What can we learn about PR and public speaking at one of the world's big tech events?
    In today's episode, I'm literally taking you with me to Porto in Portugal for WCEU2022 (WordCamp Europe) one of the world's biggest WordPress conferences. 
    You'll hear as I arrive in the room, as I head off for media interviews and I'll be explaining all about the lessons I learned and some of the key messages I tried to get across in my speech about podcasting in 2022.
    This is a special episode, so shut your eyes and join me as we head to Portugal to experience public speaking and PR.
    25 min
  • The Best Public Relations Websites Strategies

    Can you make a website become part of your PR team?

    Surely websites are static inanimate bits of code? Well actually yes you can. In this episode, we look at how.

    Plus, how would you organize an event for several thousand people when they all speak different languages and have different skills and motivations for being there. We speak to the lead PR for one such event. 

    26 min
  • The Cannes Film Festival 2022

    The Cannes Film Festival is one of the biggest film festivals in the world and Hollywood's PR machinery is there along with the stars.

    For 10 days they take over the French coastal town to promote films while sipping on some of the best wines in the world at endless parties.

    In this episode, recorded nearby, we look at what we can learn from the film festival's PR teams and as always ask how could we do that too?

    22 min

About The Public Relations Podcast

From the publisher's feed

Former journalist, broadcaster, news editor and current PR, explores PR ("public relationship" marketing, not just "press relations") techniques that actually work for serious startups and growing organisations.