The Public Relations Podcast

Could your business be a science experiment and more PR ideas. Ep13 is packed with ideas to help promote your business. Reviving the old idea of the PR party, asking whether you should tweet your press releases, virtual reality PR plus the opportunities in World Friendship Day and national days off, plus more.

Could your business be a science experiment and more PR ideas. Episode 13 is packed with ideas to help promote your business. We look at reviving the old idea of the PR party but with a new twist, we talk about whether you should tweet press releases, virtual reality PR, the opportunities in World Friendship Day and national days off plus more.

In episode 12

2 Public Relations ideas to use in your business today

3 Dates you can use to market your business in the next few weeks

The secret to getting your press release noticed.

In episode 12 of The Public Relations Podcast, we're looking at dates for your media diary over the next couple of weeks, including Fathers Day, graduation days and the Royal Wedding. How can you take advantage of these to create your own public relations successes? We're also asking the question, how do you get your press release noticed by a journalist? If you don't have a good subject line for your email (and release itself) then they may never read any more of your story. Finally, we're looking at a couple of great PR stunts and ideas from the past week that you could emulate in your own public relations efforts.

In this bite sized episode, we talk about the concept of inbound PR. I spotted an article written by Iliyana Stareva, the author of a book called InboundPR and it got me thinking. In this short episode I discuss some of the points she made and what it means for PR and some of the lessons I've learnt over the years related to this.

If you can offer help to a journalist that helps them illustrate to their audience the details behind a currently developing news story, then they may well want to feature you on national, even international news. Almost any business can be of help in this way. In this short "PR example" about Meghan Markle, we talk about how.

In episode 4 of The Public Relations Podcast, we look at the basics of how to approach the media. Should you ring a journalist or send them a press release? What kinds of stories will they use? We also answer a listener questions about blogs and whether you can be opinionated in a company blog? What are the pros and cons of communicating in this way? Plus, we look at a couple of PR stories from the week and ask what you could learn from them and we have a couple of PR dates for your diary which you could use to help promote your business.

In episode 4

We look at the basics of how to approach the media. Should you ring a journalist or send them a press release? What kinds of stories will they use?

We answer a listener questions about blogs and whether you can be opinionated in a company blog? What are the pros and cons.

Plus, we look at a couple of PR stories from the week and ask what you could learn from them

And, we have a couple of PR dates for your diary which you could use to help promote your business

How can you use national days to help you promote your public relations campaign? National Days or months, whether unofficial or official, provide a platform for your public message. It's a way for you to join a conversation which is already gaining a public profile and publicity, and potential media interest. It is far easier than trying to create that media interest from scratch. So, how do you take advantage of these opportunities? In this bonus episode of the Public Relations Podcast, we look at National Gardening Week as an example.