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Former journalist, broadcaster, news editor and current PR, explores PR ("public relationship" marketing, not just "press relations") techniques that actually work for serious startups and growing org... more
FAQs about The Public Relations Podcast:How many episodes does The Public Relations Podcast have?The podcast currently has 207 episodes available.
May 03, 2018Episode 8 (short) – How to use “Official days” to provide a platform for your story.How can you use national days to help you promote your public relations campaign? National Days or months, whether unofficial or official, provide a platform for your public message. It's a way for you to join a conversation which is already gaining a public profile and publicity, and potential media interest. It is far easier than trying to create that media interest from scratch. So, how do you take advantage of these opportunities? In this bonus episode of the Public Relations Podcast, we look at National Gardening Week as an example....more4minPlay
May 03, 2018How to use "Official days" to provide a platform for your storyHow can you use national days to help you promote your public relations campaign? National Days or months, whether unofficial or official, provide a platform for your public message. It's a way for you to join a conversation which is already gaining a public profile and publicity, and potential media interest. It is far easier than trying to create that media interest from scratch. So, how do you take advantage of these opportunities? In this bonus episode of the Public Relations Podcast, we look at National Gardening Week as an example....more4minPlay
May 01, 2018Episode 7 (short) – Personal branding – who do you want to be?If you want a personal brand the starting place is always the question, what do you want to be seen as? Your answer will change the entire PR strategy of what follows next. If you don't know the answer, you can't begin work. So what is your brand?...more3minPlay
May 01, 2018Personal branding - who do you want to be?If you want a personal brand the starting place is always the question, what do you want to be seen as? Your answer will change the entire PR strategy of what follows next. If you don't know the answer, you can't begin work. So what is your brand?...more4minPlay
April 30, 2018Episode 6 – How to approach your first media interviewIn episode 3 of The Public Relations Podcast, we look at how to approach your first media interview. What should you do when the phone rings and how can you prepare? We've got step by step instructions you can follow as you listen to the public relations podcast, as well as an example to illustrate how to do it. Also, why it should be you who does media interviews and why saying yes could hugely benefit your organisation. We also look at the best format for press releases and more on how to develop your media story "hooks"....more15minPlay
April 30, 2018How to approach your first media interview and moreIn episode 3. How to approach your first media interview. How not to get brain freeze. Why the Royal baby could be a good PR opportunity. How research and surveys could provide you with PR and I'm talking more about the topic of finding your "story hooks"....more15minPlay
April 27, 2018Episode 5 (short) – It should be useful, beautiful, funny, inspiringThis bit of advice from the Emotional Intelligence Agency really struck me in a Contently video. In it they talk about the 4 key things you need to think about when approaching social media. That's the topic in today's bite sized PR example from The Public Relations Podcast....more2minPlay
April 27, 2018The four bits of content to be successful on social mediaThis bit of advice from the Emotional Intelligence Agency really struck me. It appeared in a "Contently" video. In it they talk about the four key things you need to think about when approaching social media. That's the topic in today's bite sized PR example from The Public Relations Podcast....more2minPlay
April 25, 2018Bite sized 01 - How to use surveys for your campaignCould your campaign benefit from running a competition or a survey? You might already have research which you could turn into a story the media would like. That's the topic in today's bite sized PR example....more5minPlay
April 25, 2018Episode 3 (short) – Could you use a competition or survey?Could your campaign benefit from running a competition or a survey? You might already have research which you could turn into a story the media would like. That's the topic in today's bite sized PR example from The Public Relations Podcast....more5minPlay
FAQs about The Public Relations Podcast:How many episodes does The Public Relations Podcast have?The podcast currently has 207 episodes available.