The Public Relations Podcast

The Public Relations Podcast

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The Public Relations Podcast episodes

  • How to use "Official days" to provide a platform for your story
    How can you use national days to help you promote your public relations campaign? National Days or months, whether unofficial or official, provide a platform for your public message. It's a way for you to join a conversation which is already gaining a public profile and publicity, and potential media interest. It is far easier than trying to create that media interest from scratch. So, how do you take advantage of these opportunities? In this bonus episode of the Public Relations Podcast, we look at National Gardening Week as an example.
    4 min
  • Personal branding - who do you want to be?
    If you want a personal brand the starting place is always the question, what do you want to be seen as? Your answer will change the entire PR strategy of what follows next. If you don't know the answer, you can't begin work. So what is your brand?
    4 min
  • Episode 6 – How to approach your first media interview
    In episode 3 of The Public Relations Podcast, we look at how to approach your first media interview. What should you do when the phone rings and how can you prepare? We've got step by step instructions you can follow as you listen to the public relations podcast, as well as an example to illustrate how to do it. Also, why it should be you who does media interviews and why saying yes could hugely benefit your organisation. We also look at the best format for press releases and more on how to develop your media story "hooks".
    15 min
  • How to approach your first media interview and more
    In episode 3. How to approach your first media interview. How not to get brain freeze. Why the Royal baby could be a good PR opportunity. How research and surveys could provide you with PR and I'm talking more about the topic of finding your "story hooks".
    15 min
  • The four bits of content to be successful on social media
    This bit of advice from the Emotional Intelligence Agency really struck me. It appeared in a "Contently" video. In it they talk about the four key things you need to think about when approaching social media. That's the topic in today's bite sized PR example from The Public Relations Podcast.
    2 min
  • Why now is the best time in history to launch a PR campaign
    Why now is the best time in history to launch your own public relations campaign. This is just a short clip from the first full episode of The Public Relations Podcast which you can find on all your favourite podcasting apps where we talk about publicity, marketing, PR, PR stunts, business communications, etc, etc.
    1 min

About The Public Relations Podcast

From the publisher's feed

Former journalist, broadcaster, news editor and current PR, explores PR ("public relationship" marketing, not just "press relations") techniques that actually work for serious startups and growing organisations.