In episode 2 of The Public Relations Podcast, we look at the key question of how to find your story. When you approach any public relations effort you need to start by deciding what your story is. We have some tips in the show. Plus, what does "embargo" mean in a press release? Find out and how to use it to your advantage. We'll also talk about how to avoid being banned by a media outlet with an example of a true story.

In episode 2 of The Public Relations Podcast, we look at the key question of how to find your story. When you approach any public relations effort you need to start by deciding what your story is. We have some tips in the show. Plus, what does "embargo" mean in a press release? Find out and how to use it to your advantage. We'll also talk about how to avoid being banned by a media outlet with an example of a true story.

In episode 1

What The Public Relations Podcast is all about

Why you can do your own PR

Why now is the best time ever to do your own PR

Why PR and press often have a tough relationship but it doesn't need to be like that.

The Public Relations Podcast gets underway tomorrow. Looking ahead to what I have in store.

Welcome! This is a special episode for new listeners and talks about how the format has changed and how you can use the PR podcast to promote and market your business.