The Published Author Podcast

Matt Beaudreau is the founder of multiple Acton Academy campuses and author of Collaborative Homeschooling. He’s also the founder of Apogee and host of The Essential 11 Podcast, as well as an international keynote speaker. In this episode, Matt explains his philosophy of education and how he went from being a public school teacher to trying to find a better way to educate children and then discovering Acton Academy. Matt also talks about how, after becoming an Acton Academy founder, he wrote his book to explain his ideas around education to the parents whose children joined his program. Matt's Links:

• http://actonplacer.com/ 
• http://apogeestrong.com/ 
• https://www.actonacademyparents.com/  

Instagram:

• @mattbeaudreau
• @apogeeprogram
• @actonplacer

James is the founder of Sweet Fish Media, a podcast agency for B2B brands, and Showcase, a SaaS product for podcasters. He's also the Executive Producer of two podcasts: B2B Growth & Young Married Christian. James published Content-Based Networking to show how you can use the content production process to connect with clients, partners, mentors, and others. For example, if you want to talk to the CEO of a large corporation, you could try to call them up and ask for an hour of their time, and you might get lucky...but no, you won’t. However, if you reach out and ask to interview them for your podcast, book, or article, your chances improve dramatically. In this episode, James talks about his author journey but also explains how authors can use content-based networking to create a better book and benefit from the book even while it’s still being written. James' Links:

• https://www.linkedin.com/in/jamescarbary/
• https://twitter.com/sweetfishmedia 
• https://www.facebook.com/sweetfishmedia 
• https://www.instagram.com/sweetfishmedia/?hl=en

Kate is a “tech humanist” and the author of A Future so Bright as well as three other books. She speaks globally to audiences about how data and emerging technologies like AI are shaping the future of human experiences, and she’s addressed organizations like Google, IBM, Coca-Cola, Colgate, Cambridge, Yale, and audiences of world leaders at the United Nations. Among her prior roles, she was one of the first 100 employees at Netflix, created Toshiba's first Intranet, and led one of the first digital strategy and analytics agencies. In this episode, Kate talks about her inspiration for her books and how they boosted her career as a paid speaker. Also discussed: Whether AI will take over the world and enslave us all. Kate's Links:

• http://twitter.com/kateo
• http://linkedin.com/in/kateoneill
• http://koinsights.com/

Special Episode: Today's episode is about Ron Coury's recent memoir. We generally don't interview people about memoir-type books on the Published Author Podcast, but Ron's story is an interesting one and he has some great advice for anyone looking to publish a book. After retiring from the U.S. Marine Corp, Ron Coury became an entrepreneur in Las Vegas, but not the Vegas you know today—he was there when it was a small town, the “old” Las Vegas from movies like Goodfellas and Casino. Ron started over twenty businesses during his career and along the way dealt with death threats from competitors, political and police corruption, and fought esophageal cancer. In this episode, Ron talks about how he kept decades of notes for the day when he would write a book about his life and how he turned his life into a memoir that became a bestseller and received attention from multiple producers in Hollywood. Ron's Links:

• https://roncouryauthor.com/

Peri is the author of Leadership Flow: The Unstoppable Power of Connection. She’s also a coach, consultant, herbalist, and leadership educator. Working for years in the field of wilderness-based leadership, she ran her own leadership school in Colorado, as well as in South Africa and Bulgaria, and has worked with clients in private, governmental, and nonprofit sectors, including Disney Theatrical, USDA Forest Service, World Bank, Stanford Woods Institute, University of Chicago, and Renaissance Reinsurance. In this episode, Peri explains how the people she worked with kept asking her for more information on what she taught them, but there were no other resources she could direct them to. Finally, she decided to write the book herself. Peri's Links: https://medium.com/@perichickeringhttps://www.perichickering.comsilenttogether.com Twitter: @SilentTogether

Dave Chesson became an author as a way to spend more time with his family. As he developed expertise writing, publishing, and marketing books, he shared lessons learned on his Kindlepreneur.com website, which eventually became his main focus. In this episode, Dave shares his author journey, how he started Kindlepreneur, as well as some of his top tips about how to market your book on Amazon using Amazon Ads, editorial reviews, and more. Kindlepreneur is one of the most visited websites for self-publishing authors, so seriously, if you haven’t been there, go now. https://kindlepreneur.com/

How do you come up with the right idea for your book? How do you make sure that idea is irresistible? In this episode, Tamsen shares answers to those questions, taken from her book Find Your Red Thread: Make Your Big Ideas Irresistible. Her strategies and tactics are the same ones she’s used to work with organizations like Johnson & Johnson, Harvard Medical School, and Intel, and in her roles as the former Executive Producer and current Idea Strategist for TEDx Cambridge. Tamsen's Links:

• https://www.facebook.com/TamsenWebster/
• http://linkedin.com/in/tamsenwebster
• https://www.twitter.com/tamadear
• https://medium.com/@TamsenWebster
• https://www.instagram.com/tamsenwebster/
• https://www.youtube.com/channel/UCle4DE7JXWJc4J0YeFOIIKg

What will convince your customers to work with you, talking about their problems or about your solution? Ari Galper, the world’s top authority on trust-based selling, says it’s all about the problem. Think about it—if someone trusts you enough, you could say, “I’ve got the solution to your problem, let’s sign you up,” and you wouldn’t even need to tell them what the solution is. To build trust, talk about your customers’ problems. Now, apply this to the book you’re writing to grow your business—are you talking more about solutions or spending your time showing your customers that you understand their problems? Ari's Links:

• https://www.facebook.com/arigalperfans 
• https://www.linkedin.com/in/arigalper/ 
• https://twitter.com/arigalper 
• www.unlockthegame.com 

While her new book, Selling Like We’re Human, isn’t about trademark issues, it was a trademark dispute the Swiss Sarah Santacroce got dragged into that led to the title. In this episode, you’ll hear how Sarah chose her first title and then had to rebrand her book, herself, and her business received a letter from a US-based trademark lawyer (those darn, litigious Americans!). Lesson #1—do a Google and trademark search for your book title or any special terms you want to use. However, once that story’s out of the way, Sarah tells us about what it means to sell like a human, and how she wrote a book full of permission slips for those who don’t like selling so they can sell a different, better way. You’ll also see how Sarah’s community helped her write her book, and how her book is helping her build her community. Links:

• Twitter
• LinkedIn
• sarahsantacroce.com

Bard Press only takes on one new book project per year, but when they do, they blow it out of the water with bestsellers like The ONE Thing by Gary Keller and Jay Papasan or Jeffrey Gitomer’s Little Red Book of Selling. Bard Press is managed by Todd Sattersten and in this episode, he’ll talk about how his publishing company chooses who to work with and what any author can learn about writing a better book from their process. Todd's Links:

• https://www.instagram.com/toddsattersten/ 
• https://www.linkedin.com/in/toddsattersten/ 
• https://twitter.com/toddsattersten 
• https://bardpress.com