The Published Author Podcast

Do you need to hire an editor for your book? (short answer = YES) When should you hire an editor? What kind of editor(s) should you hire? How much will it cost? These are just some of the questions Carolyn Roark, developmental editor, ghostwriter, and book coach, answers in this episode. If you’ve got questions about hiring a book editor, this is where to start finding the answers.  Links:

• LinkedIn 
• Twitter 
• www.writingtexan.com 

Jose is the founder of Value Prop Interactive, a consulting firm he started over 15 years ago, and the creator of the "Revenue Throughput System", a process that diagnoses the volume and velocity at which a business converts opportunities into revenue. He’s an adjunct Professor of Marketing with the Villanova University MBA program and author of Value Prop: Creating Powerful I3 Value Propositions to Enter and Win New Markets. In this episode, Jose shares what the “I3” stands for in his book title, and discusses how using these three key ingredients will help you become a more successful entrepreneur and a more successful author. Jose also talks about how he has leveraged his book to grow his business and is able to track over $1M in revenue directly to it.  Links:

• www.valueprop.com 

We’re all born creative and capable of achieving incredible things—that’s just part of the message Nir Bashan shares in this episode, as he talks about his book The Creator Mindset (McGraw/Hill, 2020). Nir has worked with Hollywood and music stars like Woody Harrelson and Rod Stewart as well as companies like AT&T, Microsoft, Ace Hardware, NFL Network, EA Sports, Suzuki, Activision, and JetBlue and shares his formula for creative success.  Links:

• nirbashan.com 
• thecreatormindset.com 
• Online Community 
• LinkedIn 
• Twitter: @Nir_Bashan
• Instagram: @nirbashan
• Facebook: nirbashan1
• YouTube 
• [email protected]

Andrew is a prolific bootstrapped startup marketing expert who has driven three VC-backed startup exits, and dozens of successfully funded startups. In this episode, Andrew talks about his new book, The Startup Growth Book: 50+ Proven Ways to Scale Your Business Without a Marketing Budget, and how he’s applying the lessons from the book to market the book. You might pick up a few ideas about how to market your own book, and your business too. 

• andrewstartups.com
• LinkedIn 
• Instagram 
• Twitter 
• Facebook 

Kristine Carlson is a New York Times bestselling author and renowned speaker recognized worldwide for the global success of The Don’t Sweat the Small Stuff book series she co-authored with her late husband Dr. Richard Carlson. Her memoir has become a Lifetime movie starring Heather Locklear titled, Don’t Sweat the Small Stuff: The Kristine Carlson Story. With over 30 million books in print, Kristine has emerged today as a leading mindfulness expert and transformational guide who has been featured on national radio and television broadcasts, including The Today Show, The View, and The Oprah Winfrey Show. Debra Evans also joined this episode. Debra is a developmental editor who worked with Kristine on her book From Heartbreak to Wholeness, and together they launched Book Doulas. In this episode, Kristine tells her personal story of loss when her husband passed away unexpectedly and how she found comfort by serving others. One way she found to serve others was to launch Book Doulas, a program to help individuals tell their own stories by becoming authors. Links:

• kristinecarlson.com 
• dontsweat.com 
• Instagram - Kristine Carlson 
• Instagram - Don't Sweat The Small Stuff 
• Facebook - Kristine Carlson 
• Facebook - Don't Sweat The Small Stuff 
• Twitter 

Adam Houlahan’s first book, Social Media Secret Sauce, launched his speaking career and helped him build a strong personal brand and platform. When Adam decided to launch his LinkedIn Agency, he already knew he was going to write a book to help him grow it. In this episode, you’ll hear how the book’s reception outstripped his expectations and has allowed him to grow a global firm with offices in Australia and North America. He also shares some of his best tips for how authors can use LinkedIn to promote themselves and their books. Adam is proof that a tactful book launch can propel your marketing strategy into massive success for your personal brand. As an author of three Amazon bestsellers on LinkedIn marketing, Adam walks listeners through his process which includes the following...

• How to base your marketing campaign around a book launch.
• Writing a new book vs updating an old one.
• Utilizing the power of LinkedIn as an author.         

Adam is the CEO of the LinkedIn agency, Prominence Global, and author of Social Media: Secret Sauce, the LinkedIn Playbook, and most recently, Influencer: the 9-Step Guide To Becoming Highly Influential In Any Industry. Adam's Links:

• Adam's Webinar
• LinkedIn
• Twitter
• Facebook 
• Instagram 
• Website 

“I know my book isn’t going to be a bestseller,” Drew says.  So why did he write it? Because although his book targets B2B chief marketing officers, a small, niche audience, all Drew has to do is attract the attention of a small slice of that audience to produce massive success for him and his agency.

Jason Falls leads digital marketing strategy at Cornett, a full-service advertising agency based in Lexington, Kentucky, which was named the Southeast’s Small Agency of the Year by Ad Age in 2021. He’s also the author of the new book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand.

Ken has been in the publishing industry for more than five decades and has helped hundreds of executives, entrepreneurs, and others to become thought leaders. In this episode Ken talks about how he came to the conclusion that every thought leader needs a book, as well as how he became an author himself. Listen in for some great tips on why and how to become a thought leader by writing your own book!

Drawing from his military service to a PhD in Philosophy, Charlie Gilkey teaches entrepreneurs, small business owners, and professional creatives how to get stuff done. In this episode Charlie talks about how his first book, The Small Business Lifecycle: Taking the Right Steps at the Right Time to Grow Your Small Business, wasn’t the first book he set out to write, but it ended up being a growth engine for his business anyway.