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A podcast that dives deep into the most important issues for online publishers. Tyler Bishop and guests provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content ... more
FAQs about The Publisher Lab:How many episodes does The Publisher Lab have?The podcast currently has 214 episodes available.
January 14, 2020Testing Bilingual Content, How to Gain IG Followers & the Most Engaging Topics from 2019Tyler and Shelby discuss how USA Today is testing bilingual content with a new series. They also talk about the most engaging topics from last year, tips on writing headlines that drive traffic and clicks, and how BBC and Bloomberg are gaining Instagram followers....more21minPlay
January 07, 2020Trends in Digital Publishing: Looking Back at 2019 & Looking Forward to 2020In this special holiday episode, Tyler takes a look back at 2019 trends in digital publishing that were predicted like publishers using mixed-revenue models and increased governmental privacy compliance laws. Tyler also goes over some that trends that didn't gain traction like ad rates not surpassing 2018 holiday rates, the rise of "vertical" storytelling, and Tyler takes a look into what's to come in 2020....more23minPlay
December 17, 2019How Spotify Uses Personalized Data, Media Stats from Nov '19, and Unsplash's Sponsored ImagesTyler and Shelby cover some media stats about Tiktok, podcasts, and media consumption. They also discuss how Spotify is using user data to connect with their audience and Unsplash's unique way of selling sponsored content....more19minPlay
December 10, 2019Black Friday Ad Revenue Index, Bloomberg Hurt By Political Coverage & Programmatic Trends in 2020Tyler and Shelby discuss Black Friday and its effects on the ad revenue index, how Bloomberg news hurts brand with one-sided political coverage, and what food media is doing right for sustainable models. They also discuss how 69% of media is to be traded programmatically in 2020 despite fraud and safety fears....more22minPlay
December 03, 2019How Users Navigate Search, Gift Guide Strategies, and Twitter Now Allows 'Hide Replies' to TweetsTyler and Shelby discuss how users navigate search features and what it means for SEO, how publishers are updating their gift guide strategies to stay competitive on search and social, and that the Telegraph is moving beyond clicks to convince marketers its ads work. They also discuss how Twitter now allows users to hide replies to a Tweet....more23minPlay
November 26, 2019Instagram Adds "Reels" Feature, Chrome Warns of Mixed Content, & The Atlantic's Subscriber-Only AppTyler is joined by Suthe as they discuss how Instagram adds new features for publishers called "Reels" that appear to be them taking on TikTok, how publishers are trying new tactics to sell their direct buying platforms, and how Google Chrome now warns of "Mixed Content." They also discuss how the Atlantic is launching a subscriber-only application....more39minPlay
November 19, 2019Delish Doubles Site Traffic, Apple's 'Link Decoration' Update, & Google Chrome's New Badge of ShameTyler is joined by Suthe this week as they discuss how Delish doubles site traffic by focusing on search, the impact of Apple's latest privacy update thwarting 'link decoration', and they answer the question of whether publishers should worry about Apple News+. They also discuss the new Google Chrome "badge of shame" for slow sites....more29minPlay
November 12, 2019R.I.P. Deadspin, Google Search Console Rolls Out Speed Report, and Google's New WordPress PluginTyler and Shelby discuss the death of Deadspin, how Google Search Console is beginning to roll out Speed Report, and Google has a new WordPress plugin. They also discuss how Immediate Media tests a new way to share data directly with advertisers....more21minPlay
November 05, 2019New FTC Rules, USA Today Rebuilds Its Website, and the Google BERT UpdateTyler and Shelby discuss how the new Federal Trade Commission rules are starting to crack down on fake social media followers, likes, and fake reviews. USA Today also rebuilds its website. They also discuss how DeadSpin.com is in an ad standoff with its owner, G/O Media, and about the Google BERT update....more25minPlay
October 29, 2019Publishers Roll Out Impeachment Content, Side Platforms Success, and Top Ways to Promote Your BlogTyler and Shelby discuss how publishers are rolling out impeachment newsletters and podcasts, the unexpected ways publishers have been finding success with side platforms, and the top ways to promote your blog....more25minPlay
FAQs about The Publisher Lab:How many episodes does The Publisher Lab have?The podcast currently has 214 episodes available.