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A podcast that dives deep into the most important issues for online publishers. Tyler Bishop and guests provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content ... more
FAQs about The Publisher Lab:How many episodes does The Publisher Lab have?The podcast currently has 214 episodes available.
August 13, 2019Instagram bans HYP3R, Using Polls to Increase CTR, and Search Marketing Returns to Human InteractionTyler and Whitney discuss how Instagram bans ad supplier HYP3R for data collection, The Financial Times increases retention by using polls at the end of newsletters, and 4 things you should know before moving behind a paywall. They also discuss how Search Marketing is moving back toward more human interaction....more32minPlay
August 09, 2019'Dark Social' and Ways to Improve Your SEO in 2019Tyler and Whitney discuss how 77.5% of shares are on 'dark social' and they also cover some ways to improve your SEO in 2019 from Backlinko....more17minPlay
August 02, 2019Facebook's 'Like' Button a GDPR risk, One-Question Surveys, and Hearst's Ad Buying PlatformTyler and Whitney discuss how Facebook's 'Like' button is a GDPR risk to host websites, trends toward one-question surveys vs. traditional engagement metrics, and how Hearst is building a self-serve platform for ad buying....more24minPlay
July 26, 2019Privacy Regulations, DuckDuckGo, and Quality Content Over QuantityTyler and Whitney discuss privacy regulations like California's version of GDPR going live on Jan. 1st, DuckDuckGo's Q2 growth, and how the New York Times and UK News are choosing quality content over quantity....more32minPlay
July 20, 2019LinkedIn's Future, Google's Algorithm Updates, and Chrome Closes Incognito LoopholeTyler and Whitney discuss LinkedIn's evolution from just a job market to becoming a place for businesses to brand themselves, changes to Google's algorithms in 2019, and Google Chrome closing a major Incognito Mode loophole....more32minPlay
July 11, 2019Twitter Poll: Browsing Data, Paid Subscriptions, Google's Evolution & MoreTyler is joined by Allen and Sarah to discuss the results of a recent poll they held on Twitter. The poll questions asked users about their browsing data, whether they pay for news subscriptions, thoughts on the evolution of Google Search, the trustworthiness of content and more. The results might surprise you!...more37minPlay
July 05, 2019The War for Streaming Video, Social Media Blackout & Breaking up Big TechTyler is joined by Allen and Sarah this week as they discuss the war for streaming video, the future of PMPs, and how Google is no longer supporting no-index directive in robots.txt files. They also talk about Wednesday’s social media blackout, and how breaking up big tech was a hot topic during last week’s Democratic primary debate....more36minPlay
June 29, 2019The Danger of Commodity Content in 2019Tyler and Shelby discuss the dangers of commodity content in an era in which Google's no-click searchers are on the rise. Learn why the evolution of search engines is both an area of concern and opportunity for digital publishers. Additionally, see why the future of mobile and VR may not be something that is relevant only to advertisers....more30minPlay
June 21, 2019Push Notifications & Owned Commerce ModelsTyler and Shelby are joined by John Cole to discuss how publishers are using push notifications and desktop web notifications to engage with users. They also talk about how many media companies have started to launch, acquire, and license new brands with a recent pivot to owned commerce models as an alternative to subscription models....more35minPlay
June 15, 2019Google's Domain Diversity Update & How the NYT Uses Puzzles for EngagementTyler and Shelby are joined by John Cole to discuss a recent report that states that Googles has made $4.7 billion dollars from news publishers and how the rise of consumers searching for news has lead Google to create products that keep users within its ecosystem. They also talk about Google's new Domain Diversity Update and how The New York Times has created a new puzzle to keep readers engaged....more24minPlay
FAQs about The Publisher Lab:How many episodes does The Publisher Lab have?The podcast currently has 214 episodes available.