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A podcast that dives deep into the most important issues for online publishers. Tyler Bishop and guests provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content ... more
FAQs about The Publisher Lab:How many episodes does The Publisher Lab have?The podcast currently has 214 episodes available.
June 07, 2019Google's June 2019 Core Update & How Targeted Ads Impact PublishersTyler and Shelby discuss the recent rollout of Google's pre-announced June 2019 Core Update and Search Engine Land's new and improved SEO periodic table. They also talk about how targeted ads impact digital publishers and the rise in digital advertising....more25minPlay
May 31, 2019Time Spent on Platforms & The Importance of White Hat SEOTyler and Shelby discuss how adults in the United States are expected to spend less time on Facebook and Google and how ESPN has launched a new weekly SnapChat show. They also talk about how Cars.com saw a 49% increase in search visibility after the March 2019 core algorithm update....more20minPlay
May 24, 2019All Things Video w/ Silicon Valley Graphic DesignerTyler and Shelby are joined by Ronny Cuxun to discuss how the costs of branded video production have increased for publishers. They also talk about whether brands should include captions and subtitles in Instagram video stories and some tips on how to increase Youtube views....more27minPlay
May 17, 2019Closing Comment Sections, SEO & Insights into Time to InteractiveTyler and Shelby discuss how the New York Times has doubled down on reader comments and how Time to Interact (TTI) impacts website revenue and performance. They also talk about the first episode of Google's SEO Myth Busters video series and how often Google updates its search algorithm....more23minPlay
May 10, 2019New Structured Data Markups & Appealing to MillennialsTyler and Shelby talk about how Google may follow Apple's lead in implementing anti-tracking updates and how Google has also released developer docs on how to add "How-To" and "FAQ" structured data markups. They also discuss how Parents Magazine is appealing to millennial parents and how Pinterest is the top social platform to emotionally connect with users....more24minPlay
May 03, 2019Buying & Selling Websites w/ EmpireFlippers.comTyler and Shelby are joined by a special guest, Mike Swigunski, from Empire Flippers to discuss his top tips for buying and selling websites....more25minPlay
April 26, 2019How User Behavior Changes Across PlatformsTyler and Shelby discuss how the most active 10% of Twitter users account for 80% of tweets. They also talk about a survey of 1,400 google searchers and how digital publishers are utilizing TikTok. They end the show by going over Instagram Story feature that publishers can use to engage followers....more20minPlay
April 19, 2019Bot Traffic, AMP Updates & Utilizing LinkedInTyler and Shelby talk about how bots accounted for nearly 40% of online traffic in 2018 and how BBC News is utilizing LinkedIn for user-generated content. They also talk about some updates from Google's AMP conference and what publishers need to know about cultural trends....more21minPlay
April 12, 2019How Bloggers Measure Success in 2019Tyler and Shelby discuss an in-depth article about blog statistics in 2019 and how AccuWeather has increased video views on their digital properties....more22minPlay
April 05, 2019Sponsored Content & Content Strategy with BikeRumor.comTyler and Shelby are joined by a special guest, Tyler Benedict from BikeRumor.com, to discuss content strategy and how to provide value to advertisers and readers through sponsored content....more31minPlay
FAQs about The Publisher Lab:How many episodes does The Publisher Lab have?The podcast currently has 214 episodes available.