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A podcast that dives deep into the most important issues for online publishers. Tyler Bishop and guests provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content ... more
FAQs about The Publisher Lab:How many episodes does The Publisher Lab have?The podcast currently has 214 episodes available.
March 29, 2019New Government Regulations in Digital PublishingTyler and Shelby talk about how the majority of publishers have not started preparing for the California Consumer Privacy Act and how the European Parliament just passed two new articles that tighten up copyright laws on the internet. They also talk about how Unilever is launching a "Trusted Publisher Network" and how The Telegraph just launched a new female sports vertical....more25minPlay
March 22, 2019Video, Mobile & The Google March Core UpdateTyler and Shelby go over some highlights from Pubtelligence New York and how the Google March core search algorithm update affected digital publishers. They also discuss how Bloomberg has been able to increase video views on Instagram and how mobile time-spent has increased....more28minPlay
March 19, 2019Why Publishers Should Pay Attention to 'Story' FormatsTyler and Shelby talk about how digital publishers have an opportunity to take advantage of using 'story' formats to engage users. They also discuss how reading preferences differ among users and the parallels between direct-to-consumer (DTC) brands and digital publishers....more20minPlay
March 08, 2019What Google's Move to First-Price Auction Means for PublishersTyler and Shelby discuss Google's announcement to shift to first-price auction and Apple's anti-tracking update. They also talk about how European publishers are struggling with subscription and how to improve site speed by lazy-loading images and serving next-gen formats. They end the episode with a conversation about SEO and site architecture....more23minPlay
March 01, 2019Digital Ad Spend, Content Personalization & SEOTyler and Shelby talk about how digital ad spend is predicted to increase by 19% this year and how non-secure HTTP messages negatively affect user behavior and perception. They also discuss a new alliance of French publishers that are teaming together to build a unified login system and what digital publishers are doing to "personalize content." They end the show by going over some on-site SEO factors....more23minPlay
February 22, 2019Episode 69 - Common Fallacies in Digital PublishingTyler and Shelby discuss rankings for 'Your Money Your Life' pages and how publishers are expected to increase content production this year. They also talk about Apple's new subscription media service and how AMP pages stack up against regular mobile pages....more23minPlay
February 15, 2019Episode 68 - Why Publishers Can't Rely on Social PlatformsTyler and Shelby discuss how The Telegraph acquires and retains users and how Business Insider is integrating Taboola Feed to give readers a social-style content experience. They also talk about how publishers cannot depend on Facebook for distribution and how The New York Times has stopped posting content on Snapchat....more27minPlay
February 08, 2019Episode 67 - Domain Authority & Google's Search DominationTyler and Shelby talk about domain authority and how Google's domination in the search landscape has led to a shrinkage of click-through opportunities in both the United States and Europe. They also discuss how Astrology.com has thrived for the past 20 years by focusing on its website, search, and email....more19minPlay
February 01, 2019Episode 66 - Invest in Engagement, But Measure It TooTyler and Shelby discuss how leading publishers invest more in engagement than acquisition and how Glamour is planning a new site redesign to help build user habit. They also talk about how Buzzfeed, Vice, and Group Nine media are teaming together to measure video and how Google plans to retire its old Search Console....more24minPlay
January 25, 2019Episode 65 - Artificial Intelligence, AMP, & Ad BlockersTyler and Whitney sit down to discuss findings regarding revenue, traffic, and EPMV from Ezoic's 2019 Publisher Performance Report. They also talk about Google's proposal to ban third-party ad-blockers and their recent $57M GDPR fine. They close the show with some discussion about artificial intelligence in publishing and AMP pages...more31minPlay
FAQs about The Publisher Lab:How many episodes does The Publisher Lab have?The podcast currently has 214 episodes available.