The Purpose Effect

The Purpose Effect

By Elena KerseyBusinessEntrepreneurship
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The Purpose Effect episodes

  • Women in Web3: Stephanie Srikandi on the Future of Sustainable Fashion

    Stephanie Srikandi is a serial sustainable fashion entrepreneur and founder of ethical essentials label This is a Love Song.  With the mission of supporting local garment makers in Bali, where the label was born, Stephanie launched TIALS studio, an ethical and sustainable clothing manufacturing studio where she produces not only her own label, but those of other fashion brands.  But Stephanie is on a mission to make sustainability the standard in fashion.  So her latest project TIALS.World aims to create more inclusivity, fairness and opportunity in the world of fashion through the power of web3.  Stephanie also wants to encourage co-creation of clothing to reduce waste in the fashion industry.  

    In this episode we talk about:

    • How Stephanie set up her first fashion brand This Is a Love Song and sold her clothing to retailers like Nasty Gal, Revolve Clothing and ASOS;
    • The challenges to sustainability of the wholesale model;
    • What it means to be a sustainable fashion brand;
    • Using web3 technologies to scale sustainable fashion;
    • How web3 can lower the barrier to entry for entrepreneurs and reduce waste by encouraging co-creation and also through fundraising for collections people already want to buy with NFTs.

    Join Stephanie's communities:

    1. This Is a Love Song (follow on Instagram)
    2. TIALS Studio (follow on Instagram)
    3. Start Your Fashion Business (follow on Instagram)
    4. TIALS.world (follow on Instagram)

    Follow Stephanie here:

    • https://www.instagram.com/stephaniesrikandi/?hl=en
    • https://www.stephaniesrikandi.com/

    Connect with me!

    • Follow The Purpose Effect on Instagram
    • Connect with me on LinkedIn
    • Email me at [email protected]

    And don't forget to rate, review and share!

    44 min
  • Tanya Rolfe on Bridging the Money Gap for Female Founders and Investors

    For the last five years Tanya Rolfe has been on a mission to get more money into the hands of women.  This started with the Ladies Investment Club in Singapore and Her Capital; a seed venture fund investing in female founders in Southeast Asia.  Her current projects are Harriet; which supports female founders seeking to access capital and Sophia; a for-women by-women financial education platform.

    In this episode we talk about:

    1. The opportunity that gender lens investing presents.
    2. Why we need more diverse fund managers, because despite data showing female founded businesses perform really well, VCs are risk averse and analyse businesses based on what has 'worked' in the past or products that they would use themselves.
    3. Data shows women gravitate more to impact investments and ESG investments.  This means that everybody benefits when women control more money.
    4. Women control a third of the world's wealth.  It's not enough (considering we represent 51% of the global population) but it's still $93 trillion.
    5. How to talk to children about money.  Did you know most of our money mindset is developed by the age of 7? (*welp*)

    Learn more about Sophia and Harriet.

    Connect with me!

    • Follow The Purpose Effect on Instagram
    • Connect with me on LinkedIn
    • Email me at [email protected]

    And don't forget to rate, review and share!

    45 min
  • Bite Sized #4 - How To Tell Stories So People Will Listen

    In a world crowded with "messaging" how do we tell engaging stories?  How do we convince our audience to come with us on a journey?

    In this episode I bring together some of the lessons in storytelling I've learned from my guests on this podcast, my previous career in television and from leaders in brand storytelling.  This episode is for professionals looking to communicate authentically, transparently and build relationships with their audience.

    The four elements of engaging storytelling:
    1. Make sure the audience is the Hero of your story;
    2. Establish Trust through transparency;
    3. Keep your message simple.  
    4. Be the guide and give a gift.

     Previous episodes I discuss:

    • Episode 6: Sexy Ageing with Tracy Minnoch Nuku
    • Episode 37: Shen-Tel Lee on Kuching Food Aid and Cause Driven Community Building
    • Episode 39: Women in Web3: Bree Yek on Public Goods, Sustainability and Tech for Good
    • Episode 40: Women in Web3: Mel Loh on Why We Need More Women Investors and Financial Inclusion in Web3

    Additional Reading:

    • Nancy Duarte and Persuasive Presentations: https://www.duarte.com/
    • Patagonia's Ownership Statement: https://www.patagonia.com/ownership/

    Send me a message!

    Connect with me!

    • Follow The Purpose Effect on Instagram
    • Connect with me on LinkedIn
    • Email me at [email protected]

    And don't forget to rate, review and share!

    17 min
  • Martine de Leeuw on Why We Need Business to be a Force for Good.

    Martine de Leeuw is a co-owner of Filipino social enterprise Not a Daydream and the Founder of Impact PR agency Junglebird Agency.  In this conversation, we talk about what Martine has learned in her years of working with NGOs and social start ups and how to make building a profitable, purposeful business actually achievable.

    Topics covered in this episode:
    1.  What is 'Social Entrepreneurship'?
    2. How do businesses engage 'conscious consumers'?
    3. The challenge of measuring 'impact'
    4. The importance of transparency in communicating the goals (and mistakes) of your business.

    Learn more about Notadaydream here:https://notadaydream.com/

    Find out more about Junglebird Agency and how to book a kickstart call here:
    Agency Services:https://junglebirdagency.com/
    Kickstart call:https://junglebirdagency.com/kick-start/

    Got feedback? I'd love to here it.  Drop me a note here:
    Instagram: https://www.instagram.com/the.purpose.effect/
    Email:http://[email protected]

    Connect with me!

    • Follow The Purpose Effect on Instagram
    • Connect with me on LinkedIn
    • Email me at [email protected]

    And don't forget to rate, review and share!

    51 min
  • Marjo Hellman on Leadership and Communication in a Changing World

    In this episode I'm talking to communications expert Marjo Hellman about leading and communicating in our ever-changing world.  What is "Next-Gen Leadership"?  How do we get people to trust us? And in a world where we are shifting between in-person, digital and the metaverse, what does 'authenticity' mean anyway?

    Topics covered in this episode:

    • How is leadership changing?  What is "Next-Gen Leadership"?
    • "Feminine Leadership" and why skills like empathy, integrity and authenticity are so important in times of change
    • The importance of non-verbal communication - up to 70% of communication is something other than words.
    • What kind of communication inspires trust?  Can you re-gain trust once you've lost it?
    • How do you have tough conversations?

    Follow Marjo Hellman:
    Website: https://marjohellman.com/
    Marjo's Magnetic Executive Programme: https://www.magneticexecutive.com/
    Instagram: https://www.instagram.com/marjohellman/
    LinkedIn:https://www.linkedin.com/in/marjohellman/

    Follow me at http://www.thepurposeeffectpod.com for more conversations with women creating impact.  

    Connect with me!

    • Follow The Purpose Effect on Instagram
    • Connect with me on LinkedIn
    • Email me at [email protected]

    And don't forget to rate, review and share!

    45 min
  • Saori Okada on Ikigai and Authenticity

    At the start of the pandemic, Saori Okada left her job working in media analytics in New York City to start Mogami Wellness, her wellness coaching business.  Based in London, Saori now coaches organisations and community managers on how to build trustful and authentic teams using Japanese concepts of wellbeing.

    In this episode we talk about 'Ikigai' the Japanese concept that is often translated as 'Purpose'.  In fact the concept encompasses much more than that and includes authenticity and living intentionally.

    Topics covered in this episode:

    1. Ikigai and longevity
    2. The Ikigai 'Venn Diagram' and where this came from;
    3. What Ikigai really means
    4. Self-care practices and how Japanese traditional arts like calligraphy encourage mindfullness.
    5. Blue Zones and the importance of looking at longevity beyond diet.

    Further information:

    1. The Ikigai Venn Diagram:
    https://www.mogamiwellness.com/blog

    2. Blue Zones
    https://www.bluezones.com/exploration/okinawa-japan/

    Connect with me!

    • Follow The Purpose Effect on Instagram
    • Connect with me on LinkedIn
    • Email me at [email protected]

    And don't forget to rate, review and share!

    48 min
  • Monika Wyss on Interconnectedness, Family Constellations and Collective Consciousness

    Are we individuals?  Or do we have a collective soul?  How do the life experiences of our ancestors affect us?  How do we live in community, including everything and excluding nothing?

    Monika Wyss is a Systemic Therapist who uses Family Constellations to help clients address a range of issues from trauma, depression or anxiety, to mindsets affecting relationships, money or work through uncovering how the roots of these problems may be found within hidden family dynamics. 

    Topics covered in this episode:

    • What are Family Constellations and who can this help?
    • How can mindsets can be rooted in family dynamics?
    • Intergenerational trauma
    • Systemic Constellations for organisations
    • How Family Constellation allows us to have more compassion for ourselves and others

    Learn more about Monika's work here:
    https://heartsanctuary.center/

    Learn more about Family Constellations here:https://www.goodtherapy.org/learn-about-therapy/types/family-constellations

    Join The Purpose Effect Facebook group:  https://www.facebook.com/groups/387479522818255

    Connect with me!

    • Follow The Purpose Effect on Instagram
    • Connect with me on LinkedIn
    • Email me at [email protected]

    And don't forget to rate, review and share!

    54 min
  • Sylvia Yu Friedman on Ending Modern Slavery and Her Long Road to Justice

    Sylvia Yu Friedman has spent much of her career campaigning against, writing about and directing funds to end modern slavery.  She is an international expert on Japanese war time sex slavery and an award winning filmmaker documenting sex trafficking in Asia.  Her most recent book, A Long Road to Justice is a memoir about her work and highlights the stories of the women and girls trafficked in Asia and the impact human trafficking has on our societies and across generations.

    TRIGGER WARNING: THIS CONVERSATION COVERS TOPICS SUCH AS SEX SLAVERY AND VIOLENCE

    Topics Covered in this Episode:

    • Japanese war time sex slavery and 'comfort women'
    • The methods used by traffickers to entrap victims
    • Healing trauma experienced by victims of trafficking
    • The impact of China's one child policy on trafficking
    • How to support ending modern slavery

    You can purchase Sylvia's book A Long Road to Justice here: https://www.amazon.com/dp/B09H7LQ8RH/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

    How you can help:
    1. Mekong Club: https://themekongclub.org/
    2. Be the Hero Campaign: https://betheherocampaign.com/

    Continue the conversation in our facebook group: https://www.facebook.com/groups/387479522818255

    Connect with me!

    • Follow The Purpose Effect on Instagram
    • Connect with me on LinkedIn
    • Email me at [email protected]

    And don't forget to rate, review and share!

    50 min
  • Bee Osman on Human Design, Finding Alignment and How to Let Go of What We Are Not

    Human Design is a self-knowledge system that combines western astrology, I-Ching, Kabbalah and elements of Vedic Philosophy to  determine your 'type' (there are 5 - Generators, Manifesting Generators, Manifestors, Projectors and Reflectors) and how you can use this understanding to live in energetic alignment.  In this episode I talk to Human Design Coach Bee Osman about how Human Design transformed her life and how you can use it to transform yours too.

    Topics in this episode:
    1. What is Human Design and what are the characteristics of the 5 aura types;
    2. What Human Design can teach you about yourself;
    3. Letting go of what you are not;
    4. The impact of energy systems on your relationships with others.

    Further Reading:
    https://medium.com/@michellewruck/what-is-human-design-82906f2809e8

    Connect with Bee here: https://www.eastheartwest.com/

    Connect with me!

    • Follow The Purpose Effect on Instagram
    • Connect with me on LinkedIn
    • Email me at [email protected]

    And don't forget to rate, review and share!

    42 min
  • Women in Web3: Mel Loh on Why We Need More Women Investors and Financial Inclusion in Web3

    Mel Loh is a co-founder at Investera, an investment education platform which aims to change the face of investing, starting with empowering more women investors.  Women have more money now than ever before in our history, so it is crucial that we are active investors, builders and influencers in how our financial landscape develops - whether that is through traditional investing or crypto.  

    Topics discussed in this episode:

    • Traditional barriers and mindset issues for women investors
    • The growth of ESG or impact investing
    • What web3, blockchain technology and crypto mean.  Is crypto really one of the biggest opportunities for value creation of our generation?
    • Use cases for crypto and blockchain that can help women and the underbanked.

    More about Investera:

    • Become a member: https://www.investera.io/
    • 5 Tips to help you plan your 2022 financial strategy: https://www.investera.io/post/5-tips-to-help-you-plan-your-2022-financial-strategy

    Let's dive in deeper:

    • Join our facebook community to talk and learn more about the topics in this episode: https://www.facebook.com/groups/387479522818255

    Disclaimer: Nothing in this episode should be considered investment advice.  Before investing or purchasing any investment product, please do your own research.


    Connect with me!

    • Follow The Purpose Effect on Instagram
    • Connect with me on LinkedIn
    • Email me at [email protected]

    And don't forget to rate, review and share!

    53 min

About The Purpose Effect

From the publisher's feed

Imagine if all businesses were founded on purpose and built 'for good'. In The Purpose Effect, Elena Kersey gets into the weeds with women building social and environmental impact businesses about the…