The Purposeful Strategist

Purpose can help solve a common dilemma in professional services firms: how to reconcile the freedom that their professionals and practice areas need to be successful, with the consistency needed to build a meaningful brand.

Sarah Walker-Smith, CEO of law firm Shakespeare Martineau and its parent group Ampa, uses purpose to connect and manage the individual brands owned by the group. In the five years since Shakespeare Martineau first clarified its purpose, the firm has almost doubled in size.

Learn how she does it on the latest episode of The Purposeful Strategist.

Social impact is the driving force behind Shea Yeleen, a skincare products company that supports an African supply chain employing more than 800 women who earn five times the local minimum wage.

Her latest venture is the Yeleen Beauty Makerspace, a hybrid teaching lab and manufacturing space in Washington DC designed to support women and founders of color in the beauty industry.

Learn how she does it on the latest episode of The Purposeful Strategist.

https://yeleenbeauty.com/

https://sheayeleen.com/

A meaningful purpose will guide the behaviour of everybody in your business.

First Mile, a UK-based B-Corporation, defines its purpose as “to revolutionise business sustainability, starting with waste and recycling.” CEO Bruce Bratley uses three core values to help everyone in the business embody that purpose.

Listen to how he does it on the latest episode of The Purposeful Strategist.

No single doctor attends all your medical appointments. But you do. That makes you, the patient, the de facto integrator of the healthcare system.

That insight led Dr Mohammad Al-Ubaydli to found Patients Know Best (PKB), Europe’s largest Personal Health Record and patient engagement platform. PKB’s purpose is to give every person the ability to access their personal health record, control who can see it and use this information to manage their health and care.

Listen to how he does it on the latest episode of The Purposeful Strategist

What happens when a business achieves its original purpose? Where does it go from there?

Find out how Nej Gakenyi, CEO and founder of GRM Digital, faced that unusual challenge in the latest episode of The Purposeful Strategist.

When a business connects its purpose and values to the way it wants its people to behave, the resulting clarity and focus helps drive growth and success. But how do you achieve that?

David Liddle, CEO of The TCM Group, did it by engaging his organisation in an inclusive process to develop a values and behaviours framework.

Learn how on this episode of The Purposeful Strategist.

Words matter when you talk about purpose. Doubly so when you lead an organisation focused on language and communication. But what if that organisation is not comfortable discussing purpose and strategy?

That was the dilemma facing Sara Crofts when she became CEO of the Institute of Translation and Interpreting (ITI), the UK professional body for translators and interpreters.

Learn how she solved it in this episode of The Purposeful Strategist.

Loss of momentum can be fatal to any organisational change project. But committed leadership can keep the cause alive. Three years into an ongoing initiative to bring Matrix’s purpose to life, CEO Mark Inskip and his team doubled the company’s size by acquiring another business.

Despite this welcome complication, the purpose is taking root inside the organisation, employee engagement is high, and the leadership team have embarked on an inclusive initiative to develop a set of values that support the purpose.

Learn how Mark and team managed through the distractions, on this episode of The Purposeful Strategist.

The founders of Office Space In Town (OSIT) set out to build a company that “reflects who we are as people and the ethics and morals that we live by.” Their goal was to be a provider of boutique, design-led workspaces where businesses thrive and people are inspired, focused and happy.

Co-Founder and CEO Niki Fuchs and Georgia Sandom, Director of Operations and Environmental, Social and Governance (ESG) explain how the company’s purpose has helped the business grow in a tough marketplace.

Listen to their story on the latest episode of The Purposeful Strategist.

In its quest to become the most trusted personalised service business in the world, the global concierge company Ten Lifestyle Group has kept its purpose and its revenue streams closely aligned.

The result is a remarkably resilient organisation, that has survived some very testing times to deliver long-term success.

Alex Cheatle, co-founder and CEO of Ten, reveals how sticking to the purpose, and consulting with an invisible customer, keeps the business growing. Learn more on the latest episode of The Purposeful Strategist.