I’m very pleased to welcome Alyson Watson, CEO of Woodard and Curran.  In this episode, Alyson shares with us their journey to articulate their purpose and then use that to develop a strategy that responds to the deep uncertainty businesses are facing.  She describes the inclusive approach they took to get understanding and buy in, as well as some of the challenges in taking this approach.  She also describes the way they embedded the strategy into the organisation, which required a few unexpected changes.  Join me for this informative and inspiring episode. 

CEO Maddy Phipps-Taylor describes the challenges Eva Health Technologies faces as an innovator and disruptor in the medical records space.  She talks about how she navigates the potential tensions between her personal purpose, the organisation’s purpose, and the expectations of their various stakeholders. She also discusses the practical impact for their customers and themselves of moving their technology to the cloud. 

In this episode, I’m very pleased to welcome Richard Wazacz, CEO of Travelex.  In addition to describing how he sees the links between shareholders, purpose, and culture, he discusses their different approach to transformation, which combines the speed and agility of a start-up with the scale and impact of global player.  He also talks about how he ensures he stays on track with their strategy. Join me for a frank, pointed, and informative discussion. 

linkedin.com/in/wazacz

https://www.travelex.co.uk/

In this episode, I’m very pleased to welcome Marcia Philbin, CEO of the Faculty of Pharmaceutical Medicine. She takes us “behind the curtain” to describe the engaging process and practical tools she used to involve multiple stakeholder groups in developing a new purpose and values for the organisation.  She also talks about how this has contributed to her own personal and professional growth and development. 

In this episode, I’m very pleased to welcome back Mark Inskip, CEO of Matrix SCM. Mark shares how the business has developed over the last several months and how he aims to get a return on the investment they have made so far around their purpose.  He also describes how he deals with his own Friday six o’clock list: all those things you just don’t get around to in the working week. 

In this episode, I’m very pleased to welcome Mike Lord, Chairman and CEO of Stiltz Lifts, back to The Purposeful Strategist.  He shares with us how their continued growth has helped them more fully realise their purpose of fun, freedom, financial. He also describes what they’ve put in place make it easy for the whole organisation to know where they are going and how they are going to get there. 

CEO Herman Heyns shares with us his views on why data quality is going to be a key factor in fixing the big global problems we face – and the role that better business decisions play in this.  He also discusses the linkage between personal purpose and start up success. 

In this episode, I’ll be joined by Stuart MacLennan, Circular One Health’s Executive Chair and CEO. He shares with us their vision of making entire communities healthier and the key part family-based empowerment plays in that.   He outlines the linkages between energy, food, and health needed to create a sustainable society.  He also shares how his agricultural background prepared him for a CEO leadership role.

Senior Partner Mike Scott shares with us the 18-month journey they went on to clarify their firm purpose and develop a strategy to support it.  He discusses the sort of external support they used – and why.  He also shares the critical first step he took on that journey. 

linkedin.com/in/mike-scott-671a343

https://www.cripps.co.uk/

In this episode, I’ll be joined by Laura Soucek, CEO of Peptomyc, a spin off company from her research lab that aims at treating cancer with anti-Myc peptides.  Laura shares with us the 20-year journey she has been on to turn her breakthrough science into a drug that could change how cancer is treated.  She talks about the role of profit in realising this purpose, the importance of people who say “no”, and how she has had to change to maintain progress towards her goal. 

https://www.peptomyc.com/

linkedin.com/in/laurasoucek

#strategy #purpose #leadership