The Pursuit of Badasserie: The Podcast

The Pursuit of Badasserie: The Podcast

By Lynn and AmandaBusinessEntrepreneurship
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The Pursuit of Badasserie: The Podcast episodes

  • Personal Agency and the Sales Relationship with Gregory Enjalbert

    Episode 18: Personal Agency and the Sales Relationship with Gregory Enjalbert

    We are so honored to welcome our very first podcast guest, Gregory Enjalbert, who also happens to be a contributor to our second book, The Pursuit of Badasserie, The Sales Edition: Badass Business Sales Solutions.

    Gregory is a global citizen and an absolute expert on Personal Agency, sales, and so much more. He is the founder of A Cup of CoFi, a business dedicated to helping you find peace of mind in your life and personal finance, and Co-founder and COO of the Agency Factory.

    Today’s episode begins our series on SALES!

    • How can we use active listening to build sales?
    • How does trust affect your sales relationships?
    • How do personal agency and autonomy reflect in sales and in your life?
    • Gregory is a wealth of information and we could have talked for weeks! Tune in to find out more about this incredible episode!

      In today’s episode, we discuss:

      • Personal agency
      • Life purpose
      • The capacity to know you have choices in life
      • Not feeling like a victim
      • Helping others achieve personal agency
      • Autonomy vs personal agency
      • Living as a global citizen
      • Language as a window into the way people think
      • Cultural complexities
      • Selling highspeed raillines in China
      • Know, like, and trust in sales
      • Starting with a relationship
      • The importance of trust within sales
      • Knowing how to buy and how to sell
      • Building deep relationships
      • Understanding the sales relationship and how to navigate it
      • Active listening and powerful questioning
      • Different levels of listening
      • Verbal and nonverbal cues and what they really say
      • Listening to the brain and the heart
      • Traditional sales cliches
      • Adapting offers
      • The importance of pausing
      • Pause, breathe, and formulate
      • Get comfortable with being uncomfortable
      • Being a good human being for each other

      • Find and follow Greg!

        Founder, Coach, Speaker, Podcaster

        A Cup of CoFi


        Be sure to SUBSCRIBE so you never miss an episode!

        • Like the show? LEAVE US A REVIEW wherever you listen!
        • Have a question? CONTACT US at [email protected]!
        • 31 min
        • Why Have a Sales Process?

          Episode 17: Why Have a Sales Process?

          Why have a sales process? What even is a sales process? Sales are so important that we literally wrote an entire book on the subject! However, covering all of sales in less than half an hour would be impossible, so we are breaking it down into bite-sized chunks, starting with the sales process, itself.

          Why make one? What needs to be included? What are the specific parts? If you aren’t sure of your answers, then tune in and take notes!

          In today’s episode:

          • The difference between marketing, advertising, and sales
          • Sales process vs nurturing sequence
          • Bento boxing your sales process
          • Asking for permission
          • Navigating “no”
          • Follow-up
          • Building trust and rapport
          • Learning your client and their needs
          • Understanding your own product or service
          • The “if I build it, they will come” myth
          • Action, process, and duplicating your desired results
          • The power and problem with intention
          • Sales pipelines and sales funnels
          • Why have a sales process?
          • Going back to the basics
          • Parts of a sales process
          • Target market
          • Dealing with objections before you get them
          • Reactive sales strategy
          • Sales script vs sales process
          • Objection-based selling
          • Knowing what your sources are
          • Proactive selling
          • Contacts, actions, agreements
          • CRM (Customer Relationship Management)
          • Setting the next steps
          • Asking for the sale
          • Unicorn sales
          • Stick with the basics
          • Length of a sales process
          • Trial and error
          • Be sure to SUBSCRIBE so you never miss an episode!

            • Like the show? LEAVE US A REVIEW wherever you listen!
            • Have a question? CONTACT US at [email protected]!
            • Want to sponsor us? Find out how HERE.

              32 min
            • The Common Demoninator

              Episode 16: The Common Denominator

              “You’re so vain … you probably think this podcast’s about you, don’t you.”

              Are you the common denominator? When things aren’t going so well in your business, your relationships, or your life, and these issues keep coming up again and again, are you the link? When things go right, do you know how to replicate your results?

              Finding your common denominators can help you shift your focus to creating new, more productive patterns while allowing you to enact true change for the better (or to continue on the right path if you’re on it). By addressing communication styles, mindset, and attitude, as well as systems and processes, Lynn and Amanda break down when, how, and why you need to determine who (or what) the common denominator is.

              In today’s episode, Lynn and Amanda discuss real-life, personal examples of looking for the common denominator, and how it makes all the difference in their businesses.

              They cover:

              • What is a common denominator
              • Where to focus your energy and efforts
              • Complainers
              • Even leadership can be the problem
              • Training your team
              • Letting go of ego
              • The common denominator as a positive
              • When to bring on additional help
              • Communication, mindset, energy, and attitude
              • Understanding communication styles
              • DISC
              • Common denominator as a system or process rather than a person
              • Amplifying your results
              • Tracking and data analysis
              • Recognizing when you or someone in your team are the problem
              • Making difficult decisions as a leader
              • Admitting mistakes
              • Personality and cultural considerations
              • Adding boundaries and accountability
              • Having difficult and awkward conversations
              • Obtaining results that move you forward
              • How negative common denominators affect your bottom line, company culture, retention, client experience, and more
              • Leaders lead. Managers manage. Owners own.
              • When to step in and have a conversation
              • Being partially liable
              • Allowing the common denominator to be a part of the solution
              • Not everyone can be an entrepreneur and not everyone can own a business
              • “This is just how it’s done.”
              • Going against the norm
              • Solopreneurs and self-sabotage
              • Lack of results is a result
              • Holding yourself accountable
              • Setting yourself up for failure
              • Realizing regular events aren’t necessarily the common denominator
              • Be sure to SUBSCRIBE so you never miss an episode!

                • Like the show? LEAVE US A REVIEW wherever you listen!
                • Have a question? CONTACT US at [email protected]!
                • Want to sponsor us? Find out how HERE.
                • 26 min
                • Love Them From Afar

                  Episode 15: Love Them From Afar

                  As far as life lessons go, the concept of “loving from afar” is a tricky one to manage. How do you determine if a relationship is unhealthy? Do both sides benefit in a positive way? What are the pros and cons of continuing or stepping back from a relationship?

                  It can be a lot to process.

                  And it’s not only in personal relationships, but professional ones, too. If you’ve read our book, The Pursuit of Badasserie: How to Create Badass Business Abundance, then you are familiar already with this topic, and this episode will drive home some of our most important points.

                  In this episode:

                  • The reasons people hold onto toxic relationships
                  • How to cut a relationship
                  • Putting yourself first
                  • Business and personal relationships
                  • The shades of how you love someone from afar
                  • Millionaire Mindset with Rachel Rodgers
                  • The yearly relationship audit
                  • Adding value
                  • Are you the problem?
                  • What is the context of your relationships in each season?
                  • Learning triggers
                  • Holding space
                  • Having difficult conversations
                  • Creating dynamics
                  • It’s not permanent
                  • The importance of communication
                  • Respecting your own need for space
                  • Identifying your internal dialogues and relational red flags
                  • Evaluating your friendships
                  • Boundaries
                  • The conditions of unconditional love
                  • Motivational speaker Jim Rohn famously said that we are the average of the five people we spend the most time with, since we couldn’t remember when we were recording
                  • Spend your 2023 surrounded by people who will inspire and uplift you
                  • Making 2023 your best year yet
                  • Be sure to SUBSCRIBE so you never miss an episode!

                    • Like the show? LEAVE US A REVIEW wherever you listen!
                    • Have a question? CONTACT US at [email protected]!
                    • Want to sponsor us? Find out how HERE.

                    • 22 min
                    • Time Worth Value

                      What’s your time worth? Do you even know? You may think the money-per-hour is a direct indication of your time/worth value, but have you looked at all you do? Do all the numbers add up? How can you increase that time/worth value without necessarily increasing your rates?

                      Today’s episode discusses how using delegation, strategy, and efficient choices can make all the difference in your time/worth value and why this is so important for entrepreneurs.

                      In this episode:

                      • The definition of time/worth value
                      • Energetic value
                      • Clarifying your hourly rate
                      • What factors into time/worth value?
                      • How to bill based on the actual time spent
                      • Can you charge more for education received for a job?
                      • Education as an asset
                      • When to raise your prices
                      • Accounting for taxes, licenses, and fees
                      • How Covid changed things
                      • Considering your own sanity and capacity
                      • Get specific on your target audience
                      • Understand your numbers
                      • The fear behind asking for more money
                      • Looking back into 2022
                      • Accessing your financials
                      • Are you taking a pay cut every year without knowing it?
                      • Burnout
                      • Job/worth value
                      • Remove busy work
                      • Delegate
                      • Streamlining your systems and strategies
                      • Understanding your energetic and spiritual value
                      • Productivity
                      • Spotting the red flags
                      • Dropping a client
                      • Action steps!
                      • Be sure to SUBSCRIBE so you never miss an episode!

                        • Like the show? LEAVE US A REVIEW wherever you listen!
                        • Have a question? CONTACT US at [email protected]!
                        • Want to sponsor us? Find out how HERE.
                        • 29 min
                        • Goal Setting

                          Episode 13: Goal Setting


                          It's a new year and everyone is talking about their New Year's Resolutions. Well, we’re not that crazy about New Year’s Resolutions, but we absolutely LOVE goal setting! There are so many ways to approach your goals and goal setting, and we are here to help you tackle your goals in a way that works for you and is actually effective. After all, we want results and projected results, not just happy thoughts. Let’s get after it!

                          Today we talk about:

                          • Why we won’t like New Year’s Resolutions
                          • Cultural differences
                          • Manifestations and intentions
                          • SMART goals
                          • The controversy around goal setting
                          • Free download
                          • Amanda’s requirements: realistic goals and actionable items
                          • The Secret
                          • If you want it, will it come?
                          • Setting intentions
                          • Manifestation and the Law of Attraction
                          • Having clear goals and gaining clarity
                          • Allowing others to help
                          • Getting predictable results
                          • Goals, strategies, action steps
                          • Having check-in points on your path to your goal
                          • Holistic goal setting
                          • Set goals that are relevant to you, not others
                          • Bringing yourself to task
                          • Setting up milestones for your important goals
                          • 3, 6, 9, and 12-month check-ins
                          • Longterm success
                          • Habits
                          • You don’t need a New Year, a Monday, a milestone birthday or any other reason
                          • What do you need to do today in order to get there tomorrow?
                          • Make it inspiring to you
                          • Action steps
                          • Be sure to SUBSCRIBE so you never miss an episode!

                            • Like the show? LEAVE US A REVIEW wherever you listen!
                            • Have a question? CONTACT US at [email protected]!
                            • Want to sponsor us? Find out how HERE.
                            • 25 min
                            • Active, Reactive, Proactive

                              Episode 12: Active, Reactive, Proactive

                              If ever there were a topic that was branded into our souls, the use of reactive, active, and proactive strategies would be it!

                              When defining these behaviors, it is important to understand their differences and how they can positively or negatively affect your life and business. Though none of these strategies are inherently good or bad, there are definitely pros and cons that will translate to a better, less stressful environment for you and those around you.

                              Today we assess:

                              • Being proactive to discourage negative things - Amanda
                              • Being proactive to encourage positive things - Lynn
                              • How Lynn and Amanda differ (in many ways)
                              • Do it for “Just in”
                              • How to save headaches, heartaches, and money aches using proactive techniques
                              • Taking actionable steps
                              • Looking into the future
                              • Strategy and forward-thinking
                              • Floating between behaviors
                              • Passive, engaged, or strategizing
                              • Preventative crisis management
                              • How different professions use these tactics
                              • Reactive and Proactive Coaching
                              • Back peddling from the worst-case scenarios
                              • Using reaction to plan pro-action
                              • Setting up systems
                              • Relating active, reactive, and proactive to Sales
                              • Nurturing relationships and referrals
                              • Are you being proactive in your sales approach?
                              • Are you being proactive in and on your business?
                              • Social media and the myth of being proactive
                              • Purpose and intention
                              • Setting up systems for what works and replicating that positive outcome
                              • Being “present” does not negate planning for the future
                              • Action steps!
                              • Be sure to subscribe so you don't miss a thing!

                                31 min
                              • Your Best Client

                                Episode 11: Your Best Client

                                Best client. Ideal client. Target market. Client avatar … However you think of it, finding and attracting clients who resonate with your brand and your company mission is an incredibly important part of creating a company that lasts.

                                In this episode, Lynn and Amanda discuss:

                                • Understanding your ideal client
                                • Marketing to a niche market
                                • Focusing on your ideal client’s pain points and how to serve them
                                • Free Target Market PDF found on thepursuitofbadasserie.com
                                • Casting a wide net vs focusing
                                • Rebranding
                                • Is everything you are doing in alignment with attracting your ideal client?
                                • Attracting the right clients and repelling those who are not
                                • Know your niche
                                • You as an ideal client
                                • Training clients on how to treat you
                                • Depositing into yourself
                                • Pushing off growth duties
                                • Finding clarity to attract your clients
                                • Identifying your ideal
                                • Making a list of the good, the bad, and the indifferent aspects of your clients
                                • Make a list of what you do NOT like
                                • Start communicating properly
                                • Behavioral styles and how it affects your marketing
                                • DISC
                                • Treat people how they want to be treated
                                • Niching down
                                • Who needs your service? Who can benefit the most from what you do?
                                • Loyalty and retention
                                • Service-based businesses
                                • It’s ok to get rid of clients
                                • Always be reviewing your target market
                                • Be sure to SUBSCRIBE so you never miss an episode!

                                  • Like the show? LEAVE US A REVIEW wherever you listen!
                                  • Have a question? CONTACT US at [email protected]!
                                  • 25 min
                                  • It's Business, Not Personal

                                    It’s a difficult concept (and phrase) for a lot of people—it’s business, not personal!

                                    How many times does this line get blurred when you own a business? Your friends want a discount. Your employee comes to work wasted (and you were together last night). You lose your cool with a customer service agent. The business vs personal challenge is a big one!

                                    In today’s episode, we talk about the importance of finding this separation, honoring it, and how to come back when you’ve overstepped a line. We cover:

                                    · Creating healthy boundaries

                                    · Authenticity

                                    · Personal and business accounting

                                    · Messiness in relationships and partnerships

                                    · Teaching people how you want to be treated

                                    · Respect between friends and clients

                                    · Ownership

                                    · Clarity

                                    · It goes both ways

                                    · Realistic expectations

                                    · The “Gray” area

                                    · Finding the separation

                                    · Conflict conversations

                                    · Action steps

                                    · Customer service call tip

                                    · Practicing with intention

                                    This is a tough one and we are here to tackle it with you on The Pursuit of Badasserie: The Podcast. Tune in!

                                    23 min
                                  • Leveraging Your Peeps

                                    The idea of “leveraging” can often be misconstrued as manipulating people. In today’s episode of The Pursuit of Badasserie: The Podcast, Lynn and Amanda discuss what exactly leveraging entails and how it can be particularly useful in your business relationships and collaborations.

                                    Lynn and Amanda discuss:

                                    • The intention behind leveraging
                                    • Relationship capital
                                    • Strategic alliances
                                    • Referral partners
                                    • Being strategic about the people around you
                                    • What is in it for them?
                                    • Having conversations around leveraging
                                    • Give and take
                                    • Focus on giving and promotion
                                    • Finding the intention behind the leveraging
                                    • Context and communication
                                    • Trading services
                                    • Do what I say, not what I do
                                    • Perceived value
                                    • Efforts vs. monetary returns
                                    • ROI
                                    • Setting the context and the check-in points
                                    • Time/worth value
                                    • The one-night stand
                                    • Thinking about the potential
                                    • Affiliates
                                    • Brand ambassadors
                                    • The bigger picture
                                    • Leveraging in our everyday relationships
                                    • Smarter not harder
                                    • Finding deeper fulfillment
                                    • Understanding your time
                                    • Cultivating relationships
                                    • Action items
                                    • Receiving vs taking
                                    • Tune in and be sure to subscribe!

                                      27 min

                                    About The Pursuit of Badasserie: The Podcast

                                    From the publisher's feed

                                    Join hosts Lynn Howard and Amanda Furgiuele on The Pursuit of Badasserie: The Podcast — where bold entrepreneurs come to get real about business growth, leadership, and making money without the fluff.…