The Quiet Powerhouse Podcast

The Quiet Powerhouse Podcast

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The Quiet Powerhouse Podcast episodes

  • Engaging Effectively on LinkedIn

    “You don’t have to be a marketing expert. You don’t have to be a financier. You don’t have to be a speaker or a coach. Everybody has a place on LinkedIn.”

    —  Laura Connor

    This episode’s guest, Laura Connor, is a LinkedIn marketing strategist and owner of Connor Speaks, offering LinkedIn coaching, training, and marketing consulting services.

    And she believes that LinkedIn is an amazing platform for introverts!

    LinkedIn is about so much more now than just posting or looking for a job — it’s a place to connect with ideal clients and build your network locally, nationally, or internationally.

    While other platforms are riddled with toxicity and negativity, people on LinkedIn show up in ways that are authentic, supportive, and encouraging.

    You can use LinkedIn to advance your career, build networks, gain exposure, build engagement, generate leads, and establish thought leadership.

    The trick? Show up and engage.

    By sharing valuable insights, you’ll attract like-minded people and gain followers. Most people on LinkedIn just scroll through their newsfeed without contributing any content. Since such a small percentage of people post content on LinkedIn compared to Facebook or Twitter, your posts will have a better chance of gaining visibility and engagement. 

    The more you post, the more you become a real person to your followers.

    In addition to posting relevant, interesting content, Laura advises savvy introverts to engage with other people’s posts as a way to strengthen connections and remain at the top of your prospects’ minds. Hit the ‘like’ button, drop an emoji, leave a comment, and/or share.

    Eventually, when they have a problem that your offer can help them solve, they’ll remember and likely reach out to you! The sales process will be more organic and you’ll have already laid the groundwork of trust.

    In‌ ‌this‌ ‌episode of the Quiet Powerhouse podcast,‌ ‌you’ll discover:‌

    • The 4 things that you need to include in your LinkedIn profile in order to make an amazing impression
    • A 3-step process that will lead to you building up your own targeted network of valuable connections
    • Examples of innovative and attention-grabbing ways to build incredible engagement and earn followers

    About Laura Connor

    Laura Connor is a LinkedIn marketing strategist and owner of Connor Speaks, offering LinkedIn coaching, training, and marketing consulting services. She helps business owners, entrepreneurs, and service professionals execute engaging, client-focused marketing plans.

    Highlights:‌

    • 00:16  Introducing Laura Connor
    • 02:37  Why put your business on LinkedIn?
    • 04:59  How LinkedIn has evolved
    • 07:26  LinkedIn works for all businesses
    • 09:04  4 things to include in your profile
    • 11:57  Speak up, show up & grow up
    • 15:37  How do you engage effectively on LinkedIn?
    • 22:15  Just be yourself
    • 24:15  Laura’s final thoughts
    • 27:54  Working with Laura
    • 30:48  Lightning round questions

    ‌Links:‌

    Laura Connor
    https://connorspeaks.com

    Maximum Exposure by Laura Connor
    http://visibletothemax.com/quietpowerhousecrew

    Work with me:
    https://www.juliegreenham.com

    Download Your Free Guide: "12 Ways Super-Successful Introverted Entrepreneurs Overcame Imposter Syndrome"
    https://www.juliegreenham.com/impostersyndrome

    ‌Follow me:
    Instagram: @iamjuliegreenham
    facebook.com/thequietpowerhouse

    33 min
  • Reframing Your Relationship To Money

    How do you feel hearing the word ‘money’? Does it make you feel uncomfortable? Uneasy? Maybe excited?

    More than almost anything else connected to entrepreneurship, money can bring up a lot of emotions. If you want to be financially successful, you need to heal your relationship to money.

    My guest Megan O’Neill is a business mindset strategist who works primarily with female entrepreneurs, helping them identify and remedy limiting beliefs and blocks that hold them back.

    Much of Megan’s work deals with beliefs absorbed in childhood. These legacy beliefs form the foundation of mindset and can have huge effects on how we feel about relationships, work — and money.

    Many of us grew up seeing a lot of cultural imagery that showed women not having a lot of power when it comes to money. And in many of our families, men tended to make many of the bigger decisions when it came to family finances.

    Remember, it wasn’t too long ago that women weren’t allowed to hold mortgages or have their own credit cards without a man co-signing.

    This type of messaging taught us that women didn’t deserve money and couldn’t be trusted with it.

    In order to feel confident about your relationship to money, you need to change those limiting legacy beliefs!

    These beliefs can lead you to discount your offers unnecessarily, avoid negotiating, and resist promoting yourself. 

    “We still have a lot of work to do around our money mindset, and to feel confident and comfortable,” Megan explains. “We need to go to the next level of money.”

    In‌ ‌this‌ ‌episode of the Quiet Powerhouse podcast,‌ ‌you’ll discover:‌

    • How early childhood beliefs shape your current relationship to money — and how to heal that relationship
    • The reasons why women in particular feel so pressured to discount their services (even before they get a ‘no’!)
    • How to reframe and rephrase in order to shift the way you (and your kids!) feel about money 

    About Megan O’Neil

    Megan O’Neil is a business mindset strategist based in Ottawa, Ontario. She works primarily with entrepreneurs using Core Belief Engineering. She is the host of the Belief Alchemy podcast.

    Highlights:‌ ‌

    • 02:03  Introducing Megan O’Neill
    • 06:00  It all stems from childhood
    • 07:22  Why is it hard for women to talk about money?
    • 09:51  Belief precedes everything
    • 11:30  Your family history with money
    • 12:27  Emotions, religion, culture & money
    • 14:47  The discount trap & imposter syndrome
    • 18:11  Rejection really is okay
    • 19:51  Do not crowdsource your pricing
    • 21:24  Identifying & fixing your money blocks
    • 23:22  Money Mindset Core Belief Engineering
    • 26:35  Cultural consciousness shift
    • 27:35  Reactivate your natural, healthy beliefs
    • 28:34  Reframe & rephrase
    • 30:06  Money & power
    • 31:53  The ‘creative’ approach to money
    • 35:14  Megan’s final thoughts

    ‌Links:‌ ‌

    Megan O’Neill / Belief Alchemy podcast

    http://meganoneill.ca

    Make Money The Creative Way Challenge

    http://meganoneill.ca/makemoneycreativeway/ 

    The Big Leap: Conquer Your Hidden Fear And Take Life To The Next Level by Gay Hendrix

    https://www.chapters.indigo.ca/en-ca/books/the-big-leap-conquer-your/9780061735363-item.html 

    Work with me:

    https://www.juliegreenham.com 

    Download Your Free Guide: "12 Ways Super-Successful Introverted Entrepreneurs Overcame Impos

    38 min
  • Why You Shouldn't Set New Year's Resolutions

    “I think we can all agree that we’ve never looked so forward, as much as we do right now, for a fresh start, a new beginning, and new year.”

    —  Julie Greenham

    So long, 2020.

    As we say goodbye to the turmoil of the past year, you may be tempted to set some New Year’s resolutions. I’m here to tell you not to. 

    There is a better way.

    Setting resolutions, for most people, takes the form of radical goals and unrealistic expectations.

    “I’ll go fully vegetarian.” 

    “I’ll go to the gym five times per week.” 

    “I’ll go to bed at 9:30 every single night.”

    When making these resolutions, I feel good at the moment of setting them — but almost immediately lose interest, because my brain knows that I can’t get them done. The change required is too drastic and sudden, the goals too ambitious (or practically unachievable). 

    And these resolutions often involve all-or-nothing thinking, making it so much easier to give up when you can’t hit the too-high standard you’ve set.

    Instead of setting resolutions, I want you to set intentions.

    Rather than “I will,” think in terms of “I would like.”

    Intentions are driven by desire, rather than obligation, and create less pressure.

    Intentions create directions and starting points, allowing aligned actions to fall in place more easily. As Jennifer Williams said, “Intention is more than wishful thinking; it’s wishful direction.” 

    In‌ ‌this‌ ‌episode of the Quiet Powerhouse podcast,‌ ‌you’ll discover:‌

    • A journaling exercise to help you get in touch with what you truly want for yourself, not what you think you should want
    • How to pair intention-setting with aligned action to bring you closer to reaching your goals
    • How one single word can help you shape your experience of the year 2021 

    “Intentions have a lot of power. Because once you set an intention... you automatically start to create a direction. It’s like a starting point. It’s like a map. Your actions will follow and fall in place much more easily.”

    —  Julie Greenham

    Highlights:‌ ‌

    • 01:23  Don’t set a resolution this year
    • 03:11  Intention-setting
    • 05:27  Intentions v. goals
    • 06:12  Getting into aligned action
    • 08:21  Choose your 2021 mantra

    Links:‌

    Work with me:
    https://www.juliegreenham.com

    Download Your Free Guide
    "12 Ways Super-Successful Introverted Entrepreneurs Overcame Imposter Syndrome"
    https://www.juliegreenham.com/impostersyndrome

    ‌Follow me:

    Instagram: @iamjuliegreenham 

    facebook.com/thequietpowerhouse

    11 min
  • Finding Your Inner Motivator

    “People don’t like pushy salespeople… so being an introvert, I think, has actually worked to my advantage.”

    —  Barry Karch

    Real estate doesn’t feel like a space where introverts would thrive.

    Barry Karch, however, has been a successful realtor for 35 years — despite having always been quiet and introverted.

    In fact, he consistently outsells his more outgoing colleagues!

    “Being an introvert, I think, has actually worked to my advantage, because I’m not going to be loud and obnoxious and try to talk people into something,” Barry explains. No one wants pushy, high-pressure tactics for a high-ticket item.

    People feel more comfortable around Barry because he doesn’t do the non-stop chatter and high-pressure sales strategies. Instead, he allows them space to truly consider their potential new home.

    Barry’s low-pressure approach helps clients trust him and feel much better about buying.

    One of the hardest parts of his job remains reaching out to build and nurture his client base. As Barry says, “You have to reach out to people to be successful. You can’t sit back and wait for people to contact you, or you’re not going to do as well as you would like. You have to overcome the fear or the anxiety of making the calls.”

    As an introvert, Barry does deal with negative thoughts and anxieties that pop up when he needs to make sales calls or interact with potential new clients — but he’s come up with savvy strategies to push through anxieties and generate strong motivation to do what he needs to do.

    In‌ ‌this‌ ‌episode of the Quiet Powerhouse podcast,‌ ‌you’ll discover:‌

    • Key strategies for overcoming negative thoughts
    • How to pinpoint your ‘Big Why’ and use it to build motivation
    • How to feel comfortable with marketing yourself through video — and the #1 fact you need to keep in mind

    About Barry Karch

    Barry Karch is the broker/owner of The Real Estate Power Houses in El Paso, TX. Despite being a quieter person, he has consistently outsold his more outgoing colleagues. Barry created The Real Estate UnSalesperson podcast to get the word out that you can be successful in selling real estate simply by being yourself. People in other sales professions will also enjoy this podcast because much of it has to do with mindset.

    Highlights:‌

    • 01:46  Introducing Barry Karch
    • 03:05  How introversion can help in sales
    • 04:29  Strategies for overcoming negative talk
    • 08:01  Countering negative talk in business
    • 09:44  Don’t fear rejection so much
    • 11:16  Sales and marketing strategies
    • 13:41  Create good habits
    • 14:15  Barry’s key takeaways

    Links:‌ ‌

    The Real Estate UnSalesperson podcast

    https://www.listennotes.com/podcasts/the-real-estate-unsalesperson-barry-karch-Afr9L3q8sDM 

    The Real Estate Power Houses
    http://www.therealestatepowerhouses.com 

    Download Your Free Guide
    "12 Ways Super-Successful Introverted Entrepreneurs Overcame Imposter Syndrome"
    https://www.juliegreenham.com/impostersyndrome 

    Work with me
    https://www.juliegreenham.com 

    ‌Follow me:

    Instagram: @iamjuliegreenham 

    facebook.com/thequietpowerhouse

    18 min
  • Finding Comfort in Colour and Light with Trina Turl

    ‌“Don’t be afraid to be the quiet one, because we’re the ones that are the most dangerous.”

    —  Trina Turl

    Can introversion be a service provider’s secret weapon?

    Trina Turl is a commercial photographer with a wealth of talent and an introvert’s distaste for small talk and big crowds. A former wedding photographer, she found it challenging to shoot large events and has since transitioned to specializing in photography for small business, shooting interiors, products, and small groups.

    Trina loves working closely with smaller businesses and designers, because it allows her to build stronger connections and be more collaborative.

    As a shy introvert, Trina tends to be very quiet around new people and needs some time to get out of her shell, which can make it more challenging for her to get new clients. “It’s really hard to get clients when you’re super quiet, especially when you’re networking,” she explains. “Putting myself out there and making noise just feels very uncomfortable.”

    But when she is talking about creative projects, Trina comes alive — and this is where she can create incredible connections with her clients!

    “Once I get on a call with them, or we’re in-person, and we start talking about ideas and creativity and their project, I get really animated and very excited, because that’s really what lights me up,” Trina says. As an introvert she also has a very special gift — that of being able to listen closely and gather key information from her clients, so that she can help them achieve their vision and find the most success. By truly hearing their needs, Trina is able to anticipate the possibilities of what her photography can do for their business — it’s a true introvert superpower!

    In‌ ‌this‌ ‌episode of the Quiet Powerhouse podcast,‌ ‌you’ll discover:‌

    •  Why introversion can actually be a service-based entrepreneur’s superpower
    •  How to calm your nerves before meeting with clients on-site
    •  Simple ways to fuel creativity using the world around you

    “We’re at our most creative when there are some boundaries in place that we have to problem-solve around.”

    —  Trina Turl

    About Trina Turl

    Trina Turl is a photographer and the founder of Clio & Fox. She loves working with small businesses to help them create memorable images that will help them capture the imaginations of their customers.

    Highlights:‌ ‌

    • 01:22  Introducing Trina Turl
    • 02:43  Photography for introverts
    • 03:46  Introverted networking
    • 06:24  Building connection through creativity
    • 08:54  Trina’s source of inspiration
    • 10:34  Service-provider nerves ‌
    • 13:11  The positive side of introversion in business ‌
    • 14:49  Don’t be afraid to be the quiet one ‌
    • 15:20  Lightning round questions! ‌

    Links:‌ ‌

    Clio & Fox

    https://clioandfox.com 

    Instagram: @cliofoxstock / @trinaphoto

    Work with me

    https://www.juliegreenham.com

    Download Your Free Guide
    "12 Ways Super-Successful Introverted Entrepreneurs Overcame Imposter Syndrome"
    https://www.juliegreenham.com/impostersyndrome 

    ‌Follow me:

    Instagram: @iamjuliegreenham 

    facebook.com/thequietpowerhouse

    20 min
  • Community Building for Introverts

    “Sometimes, the NOs are not really NOs. Sometimes, the NOs are just ‘No, not right now.’”

    —  Aviva Allen

    How do you turn a simple Facebook group into a paid membership with tens of thousands of members?

    Aviva Allen was a kids’ nutritionist specializing in helping parents address feeding challenges around the time that she discovered mom Facebook groups. Disappointed by the lack of health- and eco-consciousness she found in the groups she joined, she decided to start her own, inviting 30 of her friends to join.

    That group was Healthy Moms, which has since become a full community with 20,000 members that offers parents advice, shopping discounts, and a curated selection of natural, health-focused and eco-friendly businesses.

    How did Aviva do it?

    She started small, setting up a deal of the month and partnering with local businesses catering to the group’s demographic and aligned with their values.

    From there, she grew, setting up a paid model for the businesses in addition to the membership for the moms. She approached new businesses to join. She started participating in events and marketplaces.

    As you can imagine, this was tough for an introvert!

    But she made it through by keeping her eye on the prize. She learned that you need to remind yourself of what you’re trying to build, in order to push yourself through those barriers.

    “Embrace the uncomfortableness of it all. You have to,” Aviva says. “Because, as an introvert, you will feel uncomfortable doing these things… it’s a given. But if you’re going to get past that and get out of your own way, as they say, you have to. You won’t get to where you want to be without feeling weird sometimes.”

    In‌ ‌this‌ ‌episode of the Quiet Powerhouse podcast,‌ ‌you’ll discover:‌

    • How Aviva turned a 30-person Facebook group into a community with 20,000 members 
    • Why you should work on getting more comfortable with face-to-face meetings — and the #1 tip to help you clear that hurdle 
    • The pros of setting up lifelong memberships over annual

    “I can appear to be extroverted… I can fake it for a period of time, but that really drains my energy. People are always so surprised to learn that I’m introverted. I feel like I can hide it pretty well.”

    —  Aviva Allen

    About Aviva Allen

    Aviva Allen is a kids’ nutritionist specializing in helping parents address feeding challenges and the founder of Healthy Moms, a community that offers parents advice, shopping discounts, and a curated selection of natural, health-focused and eco-friendly businesses.

    Highlights:‌ ‌

    • 01:22  Introducing Aviva Allen
    • 03:54  From Facebook group to marketing company
    • 07:02  The awkwardness of asking people to pay
    • 08:45  Case study: The Big Carrot
    • 11:24  Face-to-face v. phone v. email
    • 13:45  The biggest moment outside the comfort zone
    • 17:34  Growing your business as an introvert
    • 18:10  Get the giveaways and discounts!
    • 21:59  Yearly membership or lifelong?

    Links:‌ ‌

    Healthy Moms

    https://www.gohealthymoms.com 

    Work with me

    https://www.juliegreenham.com

    Download Your Free Guide
    "12 Ways Super-Successful Introverted Entrepreneurs Overcame Imposter Syndrome"
    https://www.juliegreenham.com/impostersyndrome 

    ‌Follow me:

    Instagram: @iamjuliegreenham 

    facebook.com/thequietpowerhouse

    25 min
  • The Best Social Media Platform for Introverts

    “Pinterest is not a social platform, it’s a search engine. So, you don’t have to engage with people, and you don’t have to always be connecting and commenting.” 

    — Tara Reid

    Many marketing methods are overwhelming, stressful, or even terrifying for introverts. Facebook Lives? Instagram Reels? Networking? Putting yourself out there?

    Introvert coach (and fellow introvert) Tara Reid gets it.

    An online entrepreneur and business owner since 2007, she’s spent the last few years honing in on one aspect of marketing that is absolutely ideal for introverted business owners.

    Pinterest.

    Why is Pinterest so great for introverts? It’s a search engine, rather than a social platform. So it’s less about building connections and engaging with followers than it is about sharing great content and having your content shared by them.

    And Pinterest is a smart place for your content to live — posts on Pinterest have a shelf life of a year or longer, if the content is good enough. Compare that to Instagram, where posts will show up on timelines for 5 hours, at most!

    The platform can be used to generate sales, drive traffic to your blog or website, or get people to sign up to your email list, depending on the type of business and your goals. All you need are a few tips and tricks to optimize your content — and Tara is here to help you pin with confidence!

    In‌ ‌this‌ ‌episode of the Quiet Powerhouse podcast,‌ ‌you’ll discover:‌

    • Common mistakes most people make when beginning to market on Pinterest
    • The perfect original content v. re-pin ratio (and how not to get flagged as a spammer)!
    • One tool that will simplify your entire Pinterest process — and the social bonuses of signing up!

    “If it takes off, a pin can be at the top of search results and getting you traffic or leads for months or years down the line.”

    —  Tara Reid

    About Tara Reid

    Tara has been an online entrepreneur and business owner since 2007, when she launched a handmade jewelry business. She transitioned to helping other business owners on their Pinterest marketing and strategy, and has been a full-time Pinterest Manager since 2015 through The Introvert Coach. She is the CEO of both Entrepreneur Templates and The Introvertpreneur Club, and loves helping fellow introverts discover less stressful marketing methods — and grow their businesses without the overwhelm!

    Highlights:‌ ‌

    • 00:54  Introducing Tara Reid
    • 01:38  Why is Pinterest so good for introverts?
    • 03:51  Pinterest analytics v. Google analytics
    • 05:00  A blend of visuals and SEO
    • 06:22  Common Pinterest mistakes
    • 08:10  What are Pinterest management services?
    • 09:30  Pinterest marketing success stories
    • 10:27  The perfect original content v. re-pin ratio
    • 11:29  Do all entrepreneurs use Pinterest for the same thing?
    • 12:26  All about Tailwind and why you need it
    • 15:41  Grab this freebie and watch out for the Introvertpreneur Podcast!

     ‌Links:‌ ‌

    The Introvert Coach

    https://introvert-coach.com 

    Entrepreneur Templates

    https://entrepreneurtemplates.com 

    The Introvertpreneur Club

    https://www.introvertpreneur.com

    Work with me

    https://www.juliegreenham.com 

    ‌Follow me:

    Instagram: @iamjuliegreenham 

    facebook.com/thequietpowerhouse

    19 min
  • Recovering From Perfectionism

    “Perfectionism can be a killer for entrepreneurs.”

    — Julie Greenham

    For a long time, perfectionism had been held up as a positive trait, something that drove people to achieve greatness.

    The reality? Isn’t so rosy.

    Perfectionism is driven by the internal pressures and unrealistic expectations we put on ourselves, and stems from a fear of being judged, rejected, or seen as a failure. 

    It can develop as a reaction to our childhood experiences. It can be restricted to certain activities, such as those relating to our work, or extend to all realms of our lives.

    Perfectionism doesn’t make you better. It just makes you stop trying.

    When I was a perfectionist, if I made a simple mistake or got tripped up on a word while doing a live video, I’d stop recording and pretend I’d been disconnected!

    In an ‘all or nothing’ mindset, everything is either perfect … or absolute garbage. This allows no room for errors. Which means that there is no room for growth.

    Perfectionism doesn’t drive productivity. It destroys it.

    If you spend six hours tweaking a promotional graphic to make it perfect, what other tasks aren’t getting done? Does it matter if the text is misaligned by one pixel? People will look at the image for a few seconds, at most. 

    All of the tiny details you get caught up on mean nothing in the bigger picture of your business.

    Perfectionism doesn’t make you more likeable.

    Do you know what makes people likeable? Relatability. 

    Do you know what’s not relatable? 

    Perfection.

    Being authentic and vulnerable helps other people connect with you. That is more important than having them believe you’re perfect.

    Let go of your perfectionism!

    In‌ ‌this‌ ‌episode of the Quiet Powerhouse podcast,‌ ‌you’ll discover:‌

    • How perfectionism can work against you in both your business and personal life
    • 8 easy-to-implement tips to help you cut down on your perfectionistic tendencies
    • 2 amazing book recommendations to help you shift from perfectionist to ‘recovering perfectionist’

    Highlights:‌ ‌

    • 01:09  The ‘recovering perfectionist’
    • 01:48  The roots of perfectionism
    • 03:07  The all-or-nothing mindset
    • 04:07  Adapting to growth
    • 05:45  Comparison is a losing game
    • 07:26  Block out your time
    • 08:40  What’s the real reason for your fear?
    • 10:04  Remember the bigger picture and don’t get lost in the details
    • 11:40  Perfectionism impedes connection — embrace authenticity
    • 13:09  The standard that doesn’t exist
    • 14:00  Make space for learning curves

    Links:‌ ‌

    The Artist’s Way by Julia Cameron

    https://www.amazon.com/Artists-Way-Spiritual-Higher-Creativity/dp/1585421472 

    Mindset: The New Psychology of Success by Carol Dweck

    https://www.penguinrandomhouse.com/books/44330/mindset-by-carol-s-dweck-phd 

    Work with me:

    https://www.juliegreenham.com 

    ‌Follow me:

    Instagram: @iamjuliegreenham 

    facebook.com/thequietpowerhouse

    17 min
  • Authentic Copywriting for Introverts

    “The goal of the words that you write for and about your business is obviously to inform ... but there is also an opportunity to connect, which is the big opportunity.”

    —  Janet Nielsen

    What’s in a word? In the hands of the right writer, a word can mean the difference between a sale and a missed opportunity.

    Janet Nielsen is a gifted copywriter who works almost exclusively with small businesses and entrepreneurs, helping them build strong connections with their customers, express their personality, and refine their messaging into its most potent and saleable form.

    An introvert herself, Janet knows how difficult it can be for introverted business owners to write about themselves and their offerings. 

    Introverts often feel that they don’t have anything interesting to say but, as Janet says, “There is always a story. Every entrepreneur has a personality and my job is just to dig around until I figure out what that is, and show them what it looks like in writing.”

    Sometimes you need to see your brand voice in writing to really understand what it is — and the impact it can have on your customers. Even the quietest of powerhouses can find powerful voices through their written words!

    So, how do you uncover your own interesting story and personality?

    And how do you write copy that makes potential customers excited to work with you? 

    In‌ ‌this‌ ‌episode of the Quiet Powerhouse podcast,‌ ‌you’ll discover:‌

    • 3 key ingredients to writing copy that build connections and inspires conversions
    • 2 reasons why entrepreneurs find it difficult to write about themselves and their brand — and how to overcome them
    • How to write authentic copy that aligns with your brand (and personal) values

    “We’re going for progress, not perfection. Copywriting isn’t math — there isn’t one right answer or one right way to do it. There’s lots of different versions of what could be good.”

    —  Janet Nielsen

    About Janet Nielsen

    A self-described introvert with some extrovert tendencies, Janet is the founder of The Copy Curator and a copywriter who helps entrepreneurs reach and connect with more dream customers with their copy. She’s worked almost exclusively with small businesses and entrepreneurs for nearly 8 years and loves every minute.

    Highlights:‌ ‌

    • 01:03  Introducing Janet Nielsen
    • 04:00  The real magic of good copywriting
    • 06:07  What is copywriting, exactly?
    • 07:36  The 3 key ingredients to good copy
    • 10:37  2 reasons why it is challenging to talk about yourself 
    • 12:30  Progress, not perfection
    • 13:04  Janet’s process 
    • 16:17  Tips on how to write authentically  
    • 20:05  Cleverness v. clarity — which is more important?
    • 22:49  Deprogram your corporate writing conditioning
    • 25:29  Get into a creative headspace for your first draft
    • 27:59  Is voice-to-text worth the investment?
    • 29:05  Editing for authenticity
    • 30:40  Copywriting resources and freebies
    • 33:10  Quickfire question round!

    Links:‌ ‌

    The Copy Curator

    https://janetnielsen.ca 

    Instagram: @the_copy_curator

    facebook.com/copycurator

    Work with me

    https://www.juliegreenham.com 

    ‌Follow me:

    Instagram: @iamjuliegreenham 

    facebook.com/thequietpowerhouse

    36 min
  • Cultivate a Growth Mindset

    “Someone is always going to be better at something. Someone is always going to be worse at something. The only thing you can control is you, and improving, and learning, so that you’re better tomorrow than you were yesterday.” — Jenn Wu

    The drive to be the best isn’t the productivity booster that you’d think. 

    Jenn Wu grew up as a perfectionist and often judged herself based on her school grades. This drive for greatness followed her into her career and throughout her time in the corporate world.

    Her focus on perfection didn’t allow her any room to experiment, learn from her mistakes, or develop the ability to cope with setbacks healthily.

    “Through my entrepreneurial journey, I was holding myself back … I was saying ‘well, if it’s not going to be perfect, if I’m not going to be the best at it, I’m just not going to do it’,” Jenn reveals. “And changing my mindset around that — learning that I can make mistakes, and I can learn and grow — it doesn’t make me a failure. Taking that ‘failure’ word out of my vocabulary opened me up to doing this.”

    Now, Jenn realizes that striving for perfection the way that she did wasn’t a fast track to success. But she’s cracked the code to help others escape the same trap!

    Jenn created Heart of A Hero, a journal that helps kids between the ages of 5 and 10 develop a growth mindset from an early age, setting them up for success. The term was coined by psychologist Carol Dweck, and refers to the belief that you can develop and improve skills and characteristics, as well as recognize mistakes or failures as opportunities for new wisdom.

    On the other hand, a fixed mindset is the belief that you’re stuck with the abilities and traits that you’re born with, and nothing you do can change them.

    If that isn’t a limiting belief, I don’t know what is!

    In‌ ‌this‌ ‌episode of the Quiet Powerhouse podcast,‌ ‌you’ll discover:‌

    • Small changes you can make every day to shift yourself into a growth mindset
    • The trick to transform a gratitude practice from lip service to lifelong benefit
    • Why we should take advantage of our “unprecedented times” to tune into ourselves and make vital and lasting changes

    “This is a challenging time for adults and children … but it’s also an opportunity for us to tune into ourselves, and help kids in a less hurried environment develop these skills.”

    —  Jenn Wu

    About Jenn Wu

    Jenn Wu is the founder of Spark Journals and the creator of Heart of A Hero, a journal that introduces a growth mindset to children ages 5-10 and helps them build lifelong tools to handle stress and anxiety.

     ‌Highlights:‌ ‌

    01:02  Introducing Jenn Wu
    02:00  Jenn’s journey to journals for children
    04:45  Growth mindset v fixed mindset
    05:38  Overcoming challenges: the growth mindset in action
    07:28  There is always room to improve
    08:14  Case study: Michael Jordan
    10:04  Become a ‘recovering perfectionist’ through small changes
    12:07  How kids use the Heart of A Hero journal to cultivate a growth mindset
    15:12  Develop a mindfulness and gratitude practice!
    17:24  Quickfire question round!
    20:03  Jenn’s final thoughts

    Links:‌ ‌

    Spark Journals

    https://sparkjournals.com 

    Mindset: The New Psychology of Success by Carol Dweck

    https://www.mcnallyrobinson.com/9780345472328/carol-dweck/mindset 


    Work with me

    https://www.juliegreenham.com 

    ‌Follow me:

    Instagram: https://www.instagram.com/iamjuliegreenham/

    Facebook: https://www.facebook.com/thequietpowerhouse

    24 min

About The Quiet Powerhouse Podcast

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