The Read Magnet® Podcast

A quick note from Cate:

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

You want to write a book to raise your profile, to funnel new leads into your business, grow your credibility and to reach more people with your soulwork.  And also because being an author is a huge dream of yours.

But the whole getting a publishing deal thing is SUCH a competitive process, with so many gatekeepers and delays, that you keep on putting it off. Why on earth invest time in writing a book now that might take years to get a deal.

You've thought about self publishing but,  isn't that vanity publishing? Will any take you seriously. And can a self-published book really compete on the same playing field as the bestselling authors in your niche?

Erm... yes. You absolutely can publish your own successful and bestselling book that does all the things you want it to do. In fact, if you're a business owner with an audience and an existing market, self publishing is a savvy strategy.

So what does professionally self publishing your book actually look like, and how can you make sure you don't fall down the common pitfalls many self published authors make?

That's what we're talking about in this episode.

Press play to find out:
- The difference between a bestselling and successful book (they are not necessarily always the same thing)

-Why many successful authors choose self publishing first (and many trad authors are going indie)

- The true measure of success of a book (and it's not always just numbers of copies sold)

- The difference between DIY and professional self-publishing - what are your options?

- What the self-publishing process actually looks like

- What DIY and what to outsource

- Some of the best self-publishing resources to support you


Here are links to some of the tools I talk about on the show:

https://reedsy.com/
https://prowritingaid.com/
https://vellum.pub/
https://draft2digital.com/

A quick note from Cate:

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

Monika Anna is an astrologer, coach and author of The Astro-Luna Journal.

In today's episode she talks about how astrology opened up a world of understanding to her,  and how she now uses the ancient wisdom of the stars alongside her contemporary knowledge of psychology, to help her clients enhance the opportunities found in their every day lives.

You can buy Monika's book direct in the UK HERE

The book is also available through Amazon, Waterstones, WHSmith and Forbidden Planet
In the US you can buy through Barnes and Noble HERE

To find out more about Cate's work and The Luminous go to https://theluminous.media/ 

To sign up for updates on Cate's group book writing program go to https://theluminous.media/soulworks/

To buy Cate's Book, Soul Story: How to Tell Stories that Call in Your Soul Tribe go to https://theluminous.media/ssbook

Monika Anna is an astrologer, coach and author of The Astro-Luna Journal.

In today's episode she talks about how astrology opened up a world of understanding to her,  and how she now uses the ancient wisdom of the stars alongside her contemporary knowledge of psychology, to help her clients enhance the opportunities found in their every day lives.

You can buy Monika's book direct in the UK HERE

The book is also available through Amazon, Waterstones, WHSmith and Forbidden Planet
In the US you can buy through Barnes and Noble HERE

To find out more about Cate's work and The Luminous go to https://theluminous.media/ 

To sign up for updates on Cate's group book writing program go to https://theluminous.media/soulworks/

To buy Cate's Book, Soul Story: How to Tell Stories that Call in Your Soul Tribe go to https://theluminous.media/ssbook

A quick note from Cate:

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

Sophie Callahan was a successful corporate photographer, but really wanted to be an equine photographer. When friends and family told her that wasn't a real business, Sophie worked hard to prove them wrong, leveraging the power of social media and content marketing to turn her passion into a serious business.

Today, with two small children, and no longer able to do the travelling her photography career had entailed, she now teaches a host of small businesses how they too can use content and social media to market their business's.

I absolutely loved this conversation. Sophie shares the framework she teaches her content marketing clients, the most common mistakes she sees when content isn't working and her tips on getting started with content.

Stay in touch with Sophie:
Website: https://www.sophiecallahan.com/

Instagram: https://www.instagram.com/sophiecallahan/

Facebook: https://www.facebook.com/SophieCallahanPhotos


Check out Cate's latest freebies and offers HERE>>

A quick note from Cate:

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

Kelly Chandler is one of those mindset and business coaches who not only has the theory but also the experience.  With more 20 years of entrepreneurship under her belt, Kelly started out in her 20s as a wedding planner, before moving into consulting and now coaching, and has seemingly mastered the art of evolving a business to not only reflect the changing markets, and business climate, but the changing seasons of her life.

In this conversation we talked about:

- Repositioning yourself when you've become known for a particular thing
- How to trust and believe in yourself as you move into new niches and markets
- The constant work of owning your authority
- How to design and create services that your clients and customers really need

To find out more about working with Kelly go to www.kellychandlerconsulting.co.uk

Go to The Luminous Website
Find out more about Cate's Group Booking Coaching Program Soul Works
Buy Cate's book Soul Story.

A quick note from Cate:

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

If you've ever felt called to share stories of about your life, in print, online or on stage, but have held yourself back thinking things like:

- But who cares about my stories?
- My stories aren't glamorous enough; aren't dramatic enough
- Who do I think I am, that I have something worthwhile to share

Please listen to this episode. Because I take a stand for your stories being valuable. And it's time you did too.

This is exactly why I wrote my book Soul Story: How to Tell Stories that Call in Your Soul Tribe; because I believe you have a story worth sharing, that someone is waiting to hear.

Have a listen to find out why your story matters.

You can buy your copy of Soul Story on Amazon in print or Kindle or find your local amazon page HERE.

To find out more about Cate's latest offers and freebies at The Luminous go to https://theluminous.media/quick-links

A quick note from Cate:

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

Jen Stanbrook is a long-time digital entrepreneur, who has run and made money from multiple blogs and now also coaches online businesses how to use Pinterest more effectively.

I loved this conversation with Jen, because having been in the digital marketing and blogging world for around 15 years, she has her finger on the pulse of the creator industry, where it's going, what's working and what's not.

Jen started out online when she was running a baby signing business, and began a blog teaching other mums how to make money around their kids. Since then she has mastered the art of digital marketing and making money as a content creator.

In this episode we discuss:

- Blogging - if it's not dead, how has it changed (and how can you make money from in 2023?)
- Marmite marketing: the power of niching, allowing your audience to take you as you are, and how to create meaningful connection that turns your fans and followers into clients and customers
- How to diversify your revenue streams as a content creator

and of course, Jen's speciality, Pinterest, and how she runs a successful strategy that can take just minutes a day.

Jen is running a mini Pinterest workshop inside my Create Dot Membership - to join live (30th March 2023) or catch the replay you can sign up to Create Dot Ink HERE. You can cancel your membership anytime!

To find out more about Jen and her work go to https://jenstanbrook.com/

A quick note from Cate:

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

Story captivates; story impacts; and story sells. And you've got stories to tell, in fact, you've got stories.

In this week's episode I'm bursting with excitement because my book, Soul Story: How to Tell Stories that Call in Your Soul Tribe, is no available for pre-order on Amazon Kindle across all territories (see links below), and so I'm sharing an exclusive extract from the book about Awakening the Storyteller, and how if you want to find a new way to connect with your audience - story is always the answer.

Soul Story: How to Tell Stories that Call in Your Soul Tribe, published by The Luminous Press, is released on 20th March 2023 in both print and eBook formats.

To pre-order the eBook now go to:
US https://www.amazon.com/dp/B0BX6Z1G2Z
UK https://www.amazon.co.uk/dp/B0BX6Z1G2Z
DE https://www.amazon.de/dp/B0BX6Z1G2Z
FR https://www.amazon.fr/dp/B0BX6Z1G2Z
ES https://www.amazon.es/dp/B0BX6Z1G2Z
IT https://www.amazon.it/dp/B0BX6Z1G2Z
NL https://www.amazon.nl/dp/B0BX6Z1G2Z
CA https://www.amazon.ca/dp/B0BX6Z1G2Z
AU https://www.amazon.com.au/dp/B0BX6Z1G2Z
IN https://www.amazon.in/dp/B0BX6Z1G2Z
MX https://www.amazon.com.mx/dp/B0BX6Z1G2Z
BR https://www.amazon.com.br/dp/B0BX6Z1G2Z

Sign up to my newsletter HERE

A quick note from Cate:

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

One thing I've learnt for sure in the last 5 years of being in online business, is that just because a certain approach to marketing works for one person, it doesn't mean it's going to work for you, even if you have a similar business with a similar audience.

And that's quite simply because we are all so different, with different skillsets, and timeframes and all the other complicated things that make up the jigsaw of our lives and business.  But what about our energetic blueprints? What difference does that make?

Well, I think understanding this part of the jigsaw can be an important part of the puzzle to creating  a marketing strategy that aligns with your way of creating, communicating and leading.

And that's exactly what I'm talking to today's guest Shari Thompson about. Shari is a Business Design Alchemist who takes a Human Design-led approach to help her clients design a life and business that's energetically aligned for them from their content creation and sales process, to how they organise and scale their business. And because Shari has a background in corporate marketing and also ran her own successful marketing agency, she's perfectly placed to help you understand what kinds of marketing activities will work and which ones won't for your unique blueprint.

To find out more about Shari go to
www.thehdbiz.com
Grab your Human Design Chart HERE

Find out more about Cate and The Luminous...

Join Cate's Newsletter
Find out more about Cate's Membership Community Create Dot Ink
Pre-order your copy of Cate's Book Soul Story 

A quick note from Cate:

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Yes, you know how important it is to grow an email list - but now you've got one, how do you write the kind of newsletters your audience love - and you get excited about sending each week, because you know people are reading them and enjoying them because they tell you they are?

In this episode we're talking about the complete opposite to what most traditional email marketers will tell you to do (because, guess what, it doesn't work for small, heart-led, service-based creative businesses).

But what we're going to talk about in today's episode does work - if you have the courage and commitment to work at it.

Press play to find out my 8 best tips for writing email newsletters your soulmate clients fall in love with.

SHOW NOTES
 Listen to Episode 17 How to rekindle your cold email list today HERE
Join The Luminous Creates FREE subscriber only facebook group HERE
Sign up to my newsletter The Luminous Letters HERE