The Real Estate Sessions

 THE REAL ESTATE SESSIONS PODCAST

Episode 303: 

Host: BILL RISSER

Guest: JAY THOMPSON

In this episode, Jay Thompson, my guest, was the first guest to be interviewed at the beginning of the podcast in 2015. Jay is a "retired" Real Estate agent and broker currently based in Texas.

In this episode, I sit with Jay as we reminisce on some points from the first episode of the podcast, discuss highlights from Jay's selective retirement, and note significant developments in recent times in the Real Estate industry.

Top Takeaways:

"I really think it's super important for future retirees ...you've still got to stay busy."

- [Jay Thompson]

"Real Estate agents will be around in some form, I think, forever."

- [Jay Thompson]

"It's not customer service that matters; it's customer experience; you need to provide a great customer experience."

- [Jay Thompson]

Episode Highlights:

[00:18] Intro

[00:56] Meet today's guest, Jay Thompson.

[04:00] Jay's journey into Real Estate till retirement.

[17:56] Have you been surprised by any feature of retirement?

[21:02] The Beverly Carter Foundation.

[26:51] Discussing Zillow's decision to stop the iBuyer program.

[32:30] About eXp Realty.

[42:01] What should we anticipate in Real Estate?

[47:35] Jay's advice to new agents.

[50:58] Connect with Jay.

[52:19] Outro

Episode Notes:

Jay was the first guest I interviewed on the podcast, in episode one on August 31st, 2015. He was an agent and a broker who worked for Zillow for 6.5 years and then retired in July 2018.

Selective retirement is a more practical term for Jay than retirement because although he has no regular job, he gets to pick and choose the work he wants to do. However, the experience of working with people and being a part of something is significantly less with retirement, so a conscious effort has to be made towards it. Jay retired to the gulf coast somewhere in Texas during the pandemic. After retirement, Jay was surprised at how long it took him to wind down from working all his life.

The Beverly Carter Foundation: The foundation is a 501c nonprofit organization created in 2014 after Beverly Carter was kidnapped. She had gone to show a home in Arkansas when she was kidnapped for ransom which went wrong after the police got involved, and the kidnappers took her life. The foundation gives safety training and awareness to realtors and other lone workers like inspectors and appraisers. To help support the foundation, visit the website and donate. 

Zillow had announced that they were stopping their iBuying program and effectively would not buy any more homes for the rest of 2021. This was a shock to the Real Estate world, including Jay, who believes the company plans to take such a huge step. He also believes it is too soon for critics to cheer the demise of Zillow.

About eXp Realty: Jay started Thompson Real Estate but had to merge with eXp Realty so his wife, managing it, could move full-time to Seattle. Jay learned more about the revenue share model and was intrigued by it; the equity from the merger played a significant factor in Jay's retirement. It is important to note that eXp's revenue-sharing model is different from KW's profit-sharing model.

Concerning expectations in the near future, Zillow will continue in other areas of the business and will be around for a very long time. Also, the current debacle with the DOJ will result in a significant shift in the Real Estate industry; nonetheless, Real Estate agents will always be relevant.

Jay's advice to new agents: Provide a superior customer experience, rather than simply customer service; customer service means you will do anything and everything to make customers happy, but that will kill you if you're not careful.

Resources Mentioned:

Connect: 

Episode 1 - The Real Estate Sessions

Find | THE REAL ESTATE SESSIONS

At TheRealEstateSessions.com

Find | Bill Risser

At [email protected]

On Twitter

On Facebook

On YouTube

Find | Jay Thompson

At [email protected]  

RATE & SUBSCRIBE

At  Ratethispodcast.com/REsessions

On Apple Podcasts

On Google Podcasts

On Stitcher 

Episode Summary:

Meet today's guest, Nate Joens, Co-Founder of "Structurely," a technology company that builds AI based out of Ames, Iowa. Nate also grew up in Des Moines, Iowa.

In this episode, I sit with Nate, discussing how to use AI in Real Estate, benefits and particular areas of functionality, and future expectations for AI in Real Estate.

Top Takeaways:

"As much as I might say email is dying, I think that the combination of text and email work really well together."

- [Nate Joens]

"Messaging is really eating the world, and you just need to be present where your customers are; you don't know where that might be, though."

- [Nate Joens]

"All salespeople kind of give up on leads too early, and they are on to the next new lead."

- [Nate Joens]

"That's the real precipice of what Structurely is here to do; it's not to replace agents, It's not to replace ISAs, it's to augment the role."

- [Nate Joens]

"For every 100 leads a typical agent gets, one or two will turn into a transaction...you only need to close one or two more to have a massive increase in revenue."

- [Bill Risser]

Episode Highlights:

[00:36] Intro

[01:15] Introducing today's guest, Nate Joens.

[04:15] How did "Structurely" come about?

[16:03] Do customers often give you feedback?

[18:00] Text vs. Email

[20:10] The considerable opportunity in old leads.

[21:44] Success stories from users.

[24:05] What do you anticipate in the future with AI in Real Estate?

[28:28] About "impactfulai.org".

[33:40] What one piece of advice would you give a new agent?

[36:09] Outro

Episode Notes:

About "Structurely": Des Moines, Iowa, is where Nate grew up, and it is gradually becoming a mini tech hotspot. While finishing school, Nate started the company, Structurely with his friend since both of them had an interest in Real Estate and technology. After talking with many agents, they realized that most agents disliked the aspect of following up with leads, which is typically the most challenging aspect with any form of sales. Nate and his friend decided to solve the problem with technology.

This was around when chatbots were getting a lot of hype, and they decided to take advantage of this method. Although the amount of lousy publicity chatbots got due to people's bad experiences while conversing with them, the first goal was to ensure their chatbot conversations were human-like. Competitors often try to depict human conversations as better than their AI conversations. Still, the in-depth analysis showed that 99% of users do not think they are conversing with a chatbot.

Three main concepts to be defined for the chatbot to work included Slots, Context, and Intent. Building Structurely based on the framework using these concepts has been pivotal in creating human-like conversations. Additionally, the feedback from users or agents through a robust script customization product also helps the conversations grow in a more human-like fashion. It allows agents to customize conversations based on their individual preferred responses to different questions asked.

Although Nate believes email is a dying medium of communication, it still works well in combination with texts, and it will be in use for a long time. This, however, won't alter the flaws of email like low open rates, low response rates, and high rates of abuse. Hence, they do not intend to replace such methods of communication; whether it's email or text, messaging is a crucial means to communicate, and it is essential to meet customers where they are. 

There is a massive opportunity in old leads. Unfortunately, most agents give up too early on old leads believing that a new lead has a higher chance of closing when it actually doesn't. Structurely has been able to look into this and take advantage of old leads forming the source of most deals being closed recently. Not following up on old leads in any industry is simply a disservice to that business.

There have been several success stories from users of Structurely who benefited from the experience. It has also helped agents customize their chatbot as an assistant rather than as an agent. This creates a good relationship because leads lower their guard and relate freely. Some leads even go as far as requesting to meet the assistant they were chatting with, which depicts the success of creating very human-like conversations.

A significant expectation with AI in Real Estate is AI writing content on its own. This is made possible by the software GPT3, the world's largest natural language processing model. It is trained on the entire corpus of text from the internet. This machine can execute tasks with a simple command; examples include writing sales copies, property description copies, follow-up texts, follow-up emails, and other forms of writing that consume a lot of time and energy from agents.

About "impactfulai.org": There is a large amount of incorrect information about AI out there. One of these is that AI is "Self-learning"; this is not true because all the data AI learns has been labeled somehow at a point. This website aims to educate people on the myths about AI and the negative publicity of chatbots. Another benefit of having human-like follow up on leads is that while agents often complain about the poor quality of leads, machines do consistent follow-up, and these same leads are now seen to be of high quality.

Nate's advice to new agents: Make yourself known on social media. It's like being the digital mayor of your sphere of influence, and someone who Nate recommends people follow to see this practically done well is Emma Jordison.

Resources Mentioned:

Connect: 

Find | THE REAL ESTATE SESSIONS

At www.TheRealEstaterSessions.com

Find | Bill Risser

At [email protected]

On Twitter

On Facebook

On YouTube

Find | Nate Joens

At www.structurely.com 

On LinkedIn – Nate Joens

RATE & SUBSCRIBE

At  Ratethispodcast.com/REsessions

On Apple Podcasts

On Google Podcasts

On Stitcher 

Episode Summary:

Meet our guest on this episode, Shelley Zavitz, previously interviewed on the podcast in 2019. Shelly is Canadian by birth but currently based in Portland, Oregon, U.S.A.

In the episode, I sit with Shelly as we reflect on the changes and growth since our last interview and discuss the different projects she has created to meet significant needs common to Real Estate agents, especially in the early phase of their careers.

Top Takeaways:

"People learn through storytelling."

- [Shelley Zavitz]

"For a reader to grab on to what you're doing, they need to know who you are, so put yourself into your writing; you'll do well."

- [Shelley Zavitz]

"Who you surround yourself with within your business is the most important thing."

- [Shelley Zavitz]

"You have two brands; you have the one that you hang your license with, and then when you show up to the listing appointment, you're selling yourself."

- [Shelley Zavitz]

"Music is a business, you could have the best voice in the world, but you won't get picked up with a label right now unless you already have a following...Real estate is no different."

- [Shelley Zavitz]

"You have to build the stories that they want to tell, and that's what marketing and branding are."

- [Shelley Zavitz]

Episode Highlights:

[00:32] Intro

[01:18] Meet today's guest, Shelley Zavitz.

[03:51] Do you have any advice for a first-time author?

[07:22] Shelley's experience in the pandemic.

[11:05] The genesis of the "New Agent 365" website.

[16:31] About Shelley's second book, "Marketing That Moves People."

[25:35] Shelley's current project, "On-Track Agent."

[31:12] Shelley's advice to new agents.

[32:10] Connect with Shelley.

[33:33] Outro

Episode Notes:

Shelley was interviewed in episode 196. She shared in detail her background, starting in advertising, working in the radio industry for over 15years, and then moving into Real Estate while trying to find a new line of work. Shelley's first book, "Your First 365 Days in Real Estate," is still highly recommended for new agents.

Advice to new authors: Usually, the idea in writing a book is to help someone achieve something, and if you're trying to get someone to a spot where they aren't standing yet, you have to know how they feel. Employing empathy was one of the critical factors in Shelley's book. Another essential point to note is that apart from facts and data, people also learn through storytelling, especially personal experiences. This is why it is necessary to put yourself into your writing.

With the onset of the pandemic and then the lockdown in 2020, Shelley was unsure of how it would affect her life and work but was encouraged by her mentor to keep focused on her goal to support people through any available means at the time. This strengthened her community through the period and after.

The genesis of "New Agent 365": With her knowledge, Shelley launched the website "New Agent 365," which was linked to her book. This came about after many agents contacted her with very similar problems, and she was trying to understand these issues. She realized that the cost of training was overwhelming for agents, and many of them made very costly mistakes, not knowing where to get information to make better decisions. The goal is to give agents knowledge of the basic business at a low price while the brokerages can grow them in marketing and culture.

In her last interview with Bill, Shelley was not confident about releasing a second book as she had no idea how the first would be received. The book was a huge success, and she went on to write her second book.

Shelley's second book, "Marketing That Moves People," lays out the path she used in her career, identifying key principles for marketing in Real Estate. She aims to help agents gain market share by teaching them to become their brand alongside their company representing their value and marketing proposition. Your brand and your message are how you're going to make someone else feel so that they want to be a part of the thing you're selling; "You've got to go from where they're standing, not what you wish to push out."

Shelley's current project, "On-Track Agent," is a platform that connects coaches that are powerful in different niches of Real Estate. with agents who need help in such areas. While building New Agent 365, Shelley started contacting trainers who wanted to share what they were passionate about. This was part of the inspiration for the project. Also, while starting her career, Shelley had significant difficulty getting help to grow in the areas of interest to her; this problem is common to Real Estate agents and is one the platform aims to solve. It is free to join the platform.

Shelley's advice to new agents: Understand that every day you have a choice on where you want to take your business, many folks will make you a promise they can't commit to, but you must do the work and surround yourself with people who want to see you build your business, not people who want you to build their business.

Resources Mentioned:

Connect: 

Find | THE REAL ESTATE SESSIONS

At therealestatesessions.com

Find | Bill Risser

At [email protected]

On Twitter

On Facebook

On YouTube

Find | Shelley Zavitz

At www.newagent365.com / www.ontrackagent.com 

On Instagram - @szavy

On LinkedIn – Shelley Zavitz

RATE & SUBSCRIBE

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On Apple Podcasts

On Google Podcasts

On Stitcher 

Episode Summary:

I am introducing today's guest, Gary Ashton, the Founder of the Ashton Real Estate Group of RE/MAX Advantage, the number one RE/MAX team in the world, based out of Nashville, Tennessee.

In this episode, I sit with Gary, born and raised in Yorkshire, the North-Eastern part of England. He delves deep into his journey before and through Real Estate, alongside memorable lessons learned during the experience.

Top Takeaways:

"You don't need to know everything. You need to know enough to and knowledgeable, know what you're talking about, and then make the introduction."

- [Gary Ashton]

"You don't need to be an expert in that field, but you need an expert in that field...you need to know enough to bridge that gap to the expert."

- [Gary Ashton]

"Join a team."

- [Gary Ashton]

Episode Highlights:

[00:44] Intro

[01:36] Introducing today's guest, Gary Ashton.

[18:04] Moving into Real Estate with the power of the internet.

[31:32] Gary's move to RE/MAX.

[48:42] Gary's advice to new agents.

[51:54] Outro

Episode Notes:

As a kid, Gary took an interest in music, particularly the drum set, and joined a band when he was older. He put his music career on hold to get an HND. Gary and his dad also ran a motel at some point. On moving to America at the age of 26, Gary and his dad set up a hotel business in Florida, which was sold through a 1031 exchange as his dad was retiring.

This move triggered Gary's entry into Real Estate. After the 1031 exchange, he got his Real Estate license and invested in rental properties putting music aside as he realized he was barely average as a professional. While running the motel in the US, they were one of the first to have a website, and later Gary wanted to work on lead generation in Real Estate through websites.

Gary spent time growing in his understanding and working on marketing and advertising to get leads online for Real Estate. He also learned to use pay-per-click and became number one on that platform, which contributed positively to his business. When following up leads, Gary encourages his team members not to hide their music side or other aspects of themselves from clients, as this adds another level of connection with clients, especially in the long term.

After moving to Nashville.com with the number of leads available to him, it became apparent that Gary would need to create a team.

Gary's move to RE/MAX was mainly because the previous site he worked was not a nationally known brand. Having the RE/MAX logo on Nashville.com gave a new level of recognition to his work. He also learned the importance of maximizing each lead by building relationships through friendly conversations to take down the walls people usually have around them, especially as they see the value in his information. This is a more efficient approach rather than discarding leads who may not seem ready to buy at that exact moment.

One of the key strategies that helped Gary through his career was taking advantage of his connections to engage with interested people. Another essential method was working with people as much as possible to ensure everything was in order regarding the deal and documents. He, however, had to learn that there was no need to know everything but just enough to understand enough and bridge the gap to the expert. After Gary's team had gotten quite large and successful, he was seen as a threat at the time and got broker-released while the members of his team had the option to stay with the broker.

Gary's advice to new agents: Join a team. It may not be the best of news when a team member wants to leave, but Gary ensures he offers no hindrance to the process when it comes around. Gary's team is the number one RE/MAX team in the world.

Resources Mentioned:

Connect:

Find | THE REAL ESTATE SESSIONS

At Tresonline.com

Find | Bill Risser

At [email protected]

On Twitter

On Facebook

On YouTube

Find | Gary Ashton

On LinkedIn – Gary Ashton

RATE & SUBSCRIBE

At Ratethispodcast.com/REsessions

On Apple Podcasts

On Google Podcasts

On Stitcher 

Episode Summary:

Guest: NATALIA KARAYANEVA

Episode Summary:

Meet our guest in this episode, Natalia Karayaneva, CEO of Propy and serial entrepreneur born and raised in Russia.

In this episode, I sit with Natalia as she explains key concepts about Blockchain, Cryptocurrency, NFTs, and smart contracts, paving future trends and developments in the real estate processes.

Top Takeaways: 

"I strongly believe in the experience of a real estate transaction to be as easy as buying a book online."

- [Natalia Karayaneva]

"Do not be afraid of novelty; embrace innovation."

- [Natalia Karayaneva]

Episode Highlights:

[00:23] Intro

[00:54] Meet today's guest, Natalia Karayaneva. 

[03:12] About Natalia's background. 

[08:30] Natalia's first exposure to Blockchain

[14:30] Discussing Cryptocurrency and Blockchain in Real Estate. 

[27:12] NFTs in Real Estate. 

[36:13] About the "Learn and Earn" App.

[38:15] Natalie's advice to new agents. 

[39:04] Connect with Natalia.

[40:18] Outro

Episode Notes: 

Growing up in Russia, Natalia struggled through the devastating communist collapse, with a shortage of resources and other hardships that pushed her into entrepreneurship. Even with this, she never expected to leave Russia. However, as a child, she knew she wanted to do something impactful and was fascinated by other cultures and technology. 

At 19, Natalia moved to Bulgaria, got married, and started her first company creating applications for small businesses. She also worked on a significant social media project to improve real interaction between people and reduce the anonymity in social media platforms in the past. With a Computer Software degree in Russia, and a Master's degree in Sustainable Urban Development at Oxford, Natalia's passion lies in Blockchain, Real Estate, and Sustainability. 

Describing how she picked interest in Blockchain, Natalia recommends "The Sovereign Individual" by James Dale Davidson. Following the crash in the value of the Russian Ruble after the collapse of communism, her family finances were severely affected, and she learned the need to have prodigals that are fair to a large number of people, independent of government activities. This initiated her motivation to start Propy even though, at the time, she knew nothing about Blockchain. 

The name "Propy" came about as Natalia stumbled on the domain "Propy.com" while trying to find a suitable one for her business-related property. Natalia agrees that all the different aspects of Real Estate can be integrated into a compact digitized form as a smart contract in the future. So far, the Blockchain mechanism has never been hacked, so they are considered highly secure. 

About Blockchain/ Cryptocurrency: Cryptocurrency is virtual money, independent of any government or corporation. Many people are getting more involved with it, especially in developing countries where they don't trust their government. Bitcoin is the first significant cryptocurrency launched 13 years ago; Listeners are encouraged to review the Bitcoin white paper. Ethereum is also a cryptocurrency, but it also has the capability of smart contracts, which will be adopted in Real Estate. It is important to note that becoming a bitcoin miner as a single user on a computer is now virtually impossible. The tasks are more complicated by far due to the high level of competition among existing miners. However, other Blockchain networks give coin rewards to people who already own a stake of coin and verify transactions; called Proof of Stake Prodigal. 

While Natalia would not advise anyone to put all their savings in any cryptocurrency, she encourages people to start with a small amount of money and transact on Blockchain for learning purposes. Additionally, even with the volatility in bitcoin, Natalia believes that overall, the value of Bitcoin will go as high as $100,000, and Ethereum will also have an exceptionally significant increase in value; this is owed to a general increase in utility of these cryptocurrencies. It is important to note that Bitcoin, like most cryptocurrencies, has a limited amount of supply. 

NFTs in Real Estate: Natalia explains that realtors can now take a crypto-certified agent course that defines the critical aspects of smart contracts, NFTs, cryptocurrency, and blockchain applications in Real Estate. NFT avatars and Cryptopunks have become a thing of status on social media, and just the skyrocketing demand for these limited pictures has pushed up the cost to millions of dollars. 

A smart contract would include payments and proof of it, signatures on the purchase agreement, and, lastly, an automatic transfer of ownership after the first two conditions have been successfully confirmed. 

NFT is a Non-Fungible Token that exists in a digital wallet that can instantly be transferred to another person's wallet. This is the same concept with Real Estate NFTs, where the ownership of a property in a wallet can be transferred to another wallet in minutes. The aim is to simplify buying and owning Real Estate properties by making the process less traditional and more digital. 

About the "Learn and Earn App": This program allows agents to do traditional deals, deals with crypto payment, and NFT deals, even if they have not used these methods before. Every step would be recorded on the Propy Blockchain, and while doing these everyday transactions, agents get rewarded with tokens. There are also reward tokens for taking surveys, which helps incentivize people to make more use of the platform. For more information, listeners are encouraged to check the Propy website.

Natalie's advice to new agents: Do not be afraid of novelty; embrace innovation. Older agents can get a younger mentor in technology while they teach them how to do Real Estate. Cryptocurrencies and Blockchain NFTs are here to stay, so learn and embrace them.

Episode Summary:

I am thrilled to introduce today's guest, Alex Montalenti, the Co-Founder and CRO of Real Grader, a tool that helps agents with their social presence online.

In this episode, I sit with Alex, a native of Long Island, and he emphasizes the importance and roles of having a substantial online social presence in Real Estate today. He also shares different modalities to achieve this and the work his company does for agents and brokers to achieve the same result.

Top Takeaways:

"If you go deep on the content, you can win."

- [Alex Montalenti]

"Most Realtors don't realize that just optimizing your team name isn't going to do the trick because I don't know your team until I meet you; I know you, so I'll google you."

- [Alex Montalenti]

"70% of realtors are not on Google business."

- [Alex Montalenti]

Episode Highlights:

[00:21] Intro

[00:51] Meet today's guest, Alex Montalenti.

[02:04] About Alex's backstory.

[04:18] How Alex got into Real Estate

[10:50] Alex talks about his time working with SEO.

[12:35] About Real Grader

[18:34] What are the basic things that a realtor with technology should get done?

[20:56] Why Tik-Tok is an excellent tool for realtors.

[23:18] What should we anticipate on the horizon?

[27:05] Alex's advice to new agents

[28:18] Outro

Episode Notes:

Long Island is quite a long island but still a lovely place to live with a name that fits the description. Although Alex's mum came from Romania while his Dad came from Italy, they settled in the US, with Alex going into a career that combines his parents' jobs, who were into technology/website design and Real Estate.

Alex had started as a model in childhood but also had an immense sense of entrepreneurship, with no plans to work a typical "9-5" job. After a few classes at the University of Vermont with hopes to become a doctor, Alex changed his mind and moved to business school instead. He later got innovative, building websites and an online food delivery system for students. However, Alex notes that this innovation might have been too early for the world at the time. He had started helping his mom, who was into real estate, with closing big commercial deals and realized he could help others and brokers. He then moved on to using websites to automate the process through Website and Marketing.

A key strategy for being on page one in SEO is going very deep into the website's content. 

About Real Grader: The initial idea was to create a scoring platform to give an online score to agents and brokers on how well they are doing with their online social presence, with recommendations on improving techniques. However, with the poor performance of most brokers who preferred to have the work on improvement done for them, the idea evolved into a digital optimization service to optimize these websites on all platforms. Particular platforms real estate agents need to be well represented on, including Google, Instagram, Facebook, LinkedIn, YouTube, Zillow, Homes.com, and Realtor.com. Notably, the importance of Google as it has evolved over the years cannot be overemphasized.

Realtors need to do basic things with technology: Realtors need to have their Google business page created, with names of all team leaders and the sole properties. Also, the bio and reviews on that page are essential. YouTube is another grossly underused website for real estate agents.

Alex explains that Tik-Tok is a unique platform because of the wide range of video editing tools. It is also the fastest-growing platform and can quickly get more views or grow accounts on other media. Realtors can leverage the trends on Tik-Tok by using trending songs as a background to showcase a listing that will get more views. Other tools that can be used include Canva and Go Pro Quik.

Something we need to think about is where Google is going. An example is Google Local, where listed businesses get favored by the main Google algorithm. There is also a new Google phone service to track leads and responses of realtors or companies in general, which helps rank higher on Google local. If Google is trying to provide reliable results, they would instead bring up agents that have shown reliability and good response time.

Get yourself set up online for new agents because that's the first place people will check you out. You can even get ahead of experienced agents who haven't taken care of their online presence. Contact Alex via email. Instagram.

Resources Mentioned:

Connect: 

Find | THE REAL ESTATE SESSIONS

At TheRealEstateSessions.com

Find | Bill Risser

At [email protected]

On Twitter

On Facebook

On YouTube

Find | Alex Montalenti

At [email protected] 

On Instagram - @alex.montalenti

On LinkedIn

Website – www.realgrader.com 

RATE & SUBSCRIBE

At  Ratethispodcast.com/REsessions

On Apple Podcasts

On Google Podcasts

On Stitcher 

Connect:

Find | THE REAL ESTATE SESSIONS

At The Real Estate Sessions

Find | Bill Risser

At [email protected]

On Twitter

On Facebook

On YouTube

Find | Kosha Brown

On LinkedIn

Website – BoxBrownie.com

On Facebook

RATE & SUBSCRIBE

At  Ratethispodcast.com/REsessions

On Apple Podcasts

On Google Podcasts

On Stitcher 

Top Takeaways:

Find your Niche!

“There are riches in the niches. If you try to be somebody who wants to serve everybody all the time you are not going to be serving anybody all the time.”

“Whatever it is you are good at; it’s not always going to be ‘oh you’re going to work with investors’ that’s my niche. Maybe you are working with first-time homebuyers only, or maybe you are working with retirees. You will find the thing you are good at and stick with that. Don’t try to be everything to everyone all the time.”

-Avery Carl [25:21]

Episode Highlights:

Episode Notes:

Resources Mentioned: