What is the real reason 90% of businesses fail?

What are some bookkeeping or CFO mistakes most business owners make that can tank your business?

On this week's episode of The Crushing Debt Podcast, George and Shawn talk to Emily Handren, owner and founder of Besty Bookkeepers (www.BestyBookkeepers.com).

For over two decades, Emily has helped individuals and businesses improve their financial situations through banking, investing, lending, and insurance guidance. She has owned both life/health and P&C agencies, and has plenty of real-world stories about helping people reduce costs and increase their net worth.

Emily recently wrote a book "The Real Reason 90% of Businesses Fail: 101 Bookkeeping and CFO Mistakes You Can't Afford to Make" that hit #1 in three categories: Small Business Bookkeeping, Entrepreneurship Management, and Business Planning & Forecasting. It focuses on practical money management strategies for businesses that could tie perfectly into debt reduction discussions. Here's the link if you'd like to check it out: https://a.co/d/2JDV3So

In this episode, we talk about:

• Fractional CFO
• Bookkeepers v. Accountants
• Tech stacking
• Financial Forecasting
• Some of the 101 Mistakes, like:
  • Exponential growth without a plan or foundation
  • Improperty business structure
  • knowing your expenses and your numbers
  • using an outdated accounting system
  • not paying yourself.

You can reach Emily at her website www.BestyBookkeepers.com or [email protected]. Make sure you take the "Need a Better Bookkeeper" quiz on her website!

Let us know if you enjoy this episode and, if so, please share it with your friends!

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To contact George Curbelo, you can email him at [email protected] or follow his Tiktok channel - https://www.tiktok.com/@curbelofinancialcoach

To contact Shawn Yesner, you can email him at [email protected] or visit www.YesnerLaw.com. And please consider a donation to Pancreatic Cancer research and education by joining Shawn's team at MY Legacy Striders: http://support.pancan.org/goto/MyLegacy2026