Is your nonprofit focusing on the wrong thing? The key to successful fundraising events is proper planning, long before the bidding begins. There’s a foundational shift nonprofits must make if they want to fill the room with the right people, inspire generosity, and create an event that actually raises money.

In this episode of the Hey Nonprofits! podcast, host Trevor Nelson sits down with fundraising strategist Dan Lyles to unpack the core elements that make auction events work. Dan shares why “getting the right people in the room” is far more important than décor, themes, or long programs. He explains how donor psychology, relationship-building, and intentional program structure can dramatically increase giving. You’ll also learn why auctioneers shouldn’t be afraid to ask boldly, how to train board members to engage donors effectively, and how technology can streamline the event experience.

If you’re planning a fundraising auction—or want to improve the results of your current event—this conversation offers practical guidance every nonprofit leader can apply.

Work with Dan Lyles Auctions https://danlylesauctions.com/

🔗 *CONNECT WITH US* 🔗

Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/

Connect with Dan on LinkedIn: https://www.linkedin.com/in/daniel-lyles/

Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/

💙 *ABOUT HGA FUNDRAISING* 💙

This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.

To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/

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Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers:

https://hgafundraising.com/nonprofit-coaching/