Dental events are getting more expensive. More crowded. And for many vendors, less effective than ever.
What happens when the traditional conference model stops delivering real results?
In this episode of The Real Talk of Dental, Brandi sits down with Michael Scott of Smile Together to unpack what’s really happening behind the scenes at dental events, and why a new model is starting to take over.
After years in tech, sales, and events, Michael entered the dental space with a fresh perspective and quickly noticed a disconnect. Vendors are spending tens of thousands of dollars to attend conferences, only to walk away with a handful of leads and months of follow-up that rarely converts.
Meanwhile, decision-makers are overwhelmed with noise, repeat speakers, and surface-level conversations.
So what’s the solution?
Michael shares how Smile Together is flipping the model, creating curated, high-intent environments where vendors and buyers sit down for real conversations that actually move business forward.
But this conversation goes deeper than events. It explores authenticity in dentistry, the power of personal brand, and why the future of this industry belongs to those who build real relationships, not just polished pitches.
If you’re a vendor, DSO, dental leader, or entrepreneur trying to understand where the industry is headed, this episode will challenge how you think about connection, sales, and growth.
You’ll learn:
- Why traditional dental conferences are losing ROI for vendors
- The hidden problem behind large-scale industry events
- How the “hosted buyer” model is changing dental networking
- Why more vendors are becoming selective about which events they attend
- The real reason most event leads don’t convert into sales
- How to position your offer in front of different decision-makers
- Why authenticity is becoming the biggest competitive advantage in dentistry
- The role of personal brand in building trust and closing deals
- What vendors must do to stay relevant in a relationship-driven industry
- How curated, intentional environments create better business outcomes
🔗 Join the community and submit your anonymous questions:
https://www.therealtalkofdental.com
🔗 Learn more about The Empowered LeadHERship Program for Women in Dental:
https://leadhershipexperience.com/
🔗 Boundary Boss GPT:
https://leadhershipexperience.com/boundaryboss
We talk about:
00:00 Welcome to Real Talk of Dental, what’s broken behind the scenes
01:05 Why dental events feel busy but don’t drive real results
03:30 How Michael entered the dental industry and what stood out
06:30 The Smile Together model, curated meetings vs crowded booths
08:00 Why vendors are questioning ROI on traditional conferences
10:00 The real issue, too many attendees, not enough decision-makers
12:00 Why most events try to be everything and fail because of it
14:30 Inside the 15-minute meeting model and how it actually works
16:00 Rising costs of dental events and who’s getting priced out
18:30 Where real business happens, hallway conversations vs the stage
21:00 The power of transparency and authenticity in today’s industry
24:30 Losing sight of the patient in a business-driven environment
28:00 Coaching, leadership, and lessons from sports
33:00 Why even top performers still need coaching
36:00 The biggest mistake vendors make in sales conversations
39:30 The shift to personal brand and relationship-driven business
42:00 Why real relationships outperform polished presentations
Connect with Michael
LinkedIn: https://www.linkedin.com/in/michaelscottthecoach/
Website: https://www.smiletogetherlive.com/
Connect with me
LinkedIn: https://www.linkedin.com/in/brandimarzolino/
Instagram: https://www.instagram.com/brandi.marzolino/
https://courageandjoyatwork.com/
https://leadhershipexperience.com/
Phone: 616-682-6222