The REAL Truth About Business: Business Strategy for Service Based Entrepreneurs

The REAL Truth About Business: Business Strategy for Service Based Entrepreneurs

By Michelle DeNio | Business StrategistBusinessEntrepreneurshipMarketing
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The REAL Truth About Business: Business Strategy for Service Based Entrepreneurs episodes

  • The secret to better client engagement {Friday Freestyle} - [Ep 275]

    Are you finding it hard to get the best out of your team or clients?

    In today's episode, we dive into an innovative approach to training people to work effectively with you. Michelle DeNio shares a genius onboarding strategy from her mastermind colleague, Annalee, that can significantly boost engagement and productivity. Listen to learn how educating your team or clients on utilizing your strengths can transform your working relationships.

    In this episode, you'll learn:

    • How to educate your team or clients to get the most out of working with you.
    • The impact of tailored onboarding processes on engagement and productivity.
    • The simple yet powerful advantages of understanding and leveraging human design in professional settings.

    Join the Focused Visionary Accelerator today (FVA)!

    FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community without the overwhelm and burnout. Just focus and direction to scale your business.

    Related Episodes:

    Ep. 250: Attracting the Right Fit Clients: Marketing and Sales Tips for Coaches

    5 min
  • 3 Tips to Optimize Your Time and Increase Business Profits [Ep 274]
    Are you overwhelmed with tasks and feeling like there's never enough time to get everything done in your business?

    In today's episode, we diving into the essential strategies for time management and optimization that can boost your business' profitability.

    In this episode, you'll learn:

    • Why having too much on your plate makes time optimization nearly impossible.
    • The importance of clear focus, structured plans, and a solid sales strategy.
    • How to effectively streamline tasks and set realistic expectations to maximize productivity.

    Next Steps:

    Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.

    If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.

    Connect with Michelle on LinkedIn, Threads, or Facebook.

    Related Episodes:

    Ep 238: Effective Use of Lead Magnets to Attract Clients

    Ep 250: Attracting the Right Clients: Marketing and Sales Tips for Coaches

    25 min
  • Your Online Business Really Isn’t That Different! The Two Things You Need To Succeed [Ep 273]

    Are you caught up in thinking your business is so special that common business strategies just won't work for you?

    In today's episode, we'll challenge the belief that your business is fundamentally different from others and reveal how simplifying your approach to sales and marketing can create transformative results. Michelle DeNio uncovers why foundational business principles apply to everyone and shares practical strategies to optimize and streamline your operations for growth.

    In this episode, you'll learn:

    • The universal importance of having a solid sales and marketing plan.
    • How to simplify your strategy to attract and convert clients effectively.
    • Why focusing on what's truly special in your business after conversion can help overcome growth obstacles.

    Next Steps:

    Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.

    If you are ready to get laser-focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.

    Connect with Michelle on LinkedIn, Threads, or Facebook

    Related Episodes:

    Ep 216: Sales AND Marketing – Your business needs both!

    Ep 225: Create a Personalized Sales Funnel to Grow Your Business

    15 min
  • 3 Strategies to stay motivated when you want to quit your online business [Ep. 272]

    Are you feeling overwhelmed by the ups and downs of entrepreneurship, questioning whether you're truly cut out for this journey?

    In today's episode, we dive deep into those moments of doubt and uncertainty that every entrepreneur faces. Michelle shares personal stories and practical advice on how to realign with your core values, recognize when something is out of alignment, and reignite your passion for your business.

    In this episode, you'll learn:

    • How to identify and realign tasks that are out of alignment with your core values.
    • The importance of reconnecting with your core values and vision to maintain motivation.
    • Practical steps to take when feeling like giving up, including seeking support and reflecting on your entrepreneurial journey.

    Next Steps:

    Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.

    If you are ready to get laser focused, create a clear action plan and convert with confidence I Focused Visionary Accelerator may be the perfect fit for you.

    Connect with Michelle on LinkedIn, Threads, or Facebook

    Related Episodes:

    Episode 190: Maybe this year isn't a growth year

    Episode 249: Reconnecting to your vision

    18 min
  • 3 Questions to Ask Your Clients to Boost Sales and Referrals [Ep 271]

    Are you struggling to fill your client roster, wondering where to find the right clients who truly need your services?

    In today's episode, we explore how understanding why your clients choose you can unlock new opportunities for growth. Through an insightful strategy session story, we'll highlight practical steps to identify and attract your ideal clients, setting a solid foundation for your business expansion.

    In this episode, you'll learn:

    • Why understanding why clients choose you is crucial for business growth.
    • How to leverage common traits among your current clients to find more prospects.
    • Simple, practical steps to gather and utilize client feedback in your messaging.

    Next Steps:

    Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.

    If you are ready to get laser focused, create a clear action plan and convert with confidence the Focused Visionary Accelerator may be the perfect fit for you.

    Connect with Michelle on LinkedIn, Threads or Facebook

    Related Episodes:

    Ep 238: Effective Use of Lead Magnets to Attract Clients

    Ep 250: Attracting the Right Clients: Marketing and Sales Tips for Coaches

    15 min
  • Why Perfectionism is Costing You Sales [Ep 270]

    Are you constantly paralyzed by the need for perfection?

    Today's episode dives into the perfectionism trap that many entrepreneurs face discussing how the endless pursuit of perfection can stifle your business growth.

    You will hear actionable strategies to overcome this mindset and embrace "done is better than perfect", helping you take action, even with imperfect projects.

    In this episode, you'll learn:
    • Why perfectionism prevents action and business momentum.
    • How to utilize beta runs and market research to improve your offerings.
    • The power of the 80/20 rule to focus on what truly moves the needle in your business.

    Related Episodes:

    267 - 3 Things Stopping You from Scaling

    Work with Michelle:

    If you're already doing $3-4K in monthly revenue, and you want help getting to the next level, DM me on IG with the word "private" and I'll share the details of my month-to-month, cancel anytime "back pocket" coaching offer

    21 min
  • How to Effectively Bundle and Market Your Offers for Solopreneur Success [Ep.269]

    Are you an overwhelmed solopreneur trying to market your vast range of resources? Discover actionable strategies to streamline your offerings and attract more members.

    In this episode of The Real Truth about Business, Michelle DeNio hosts live coaching for Sue Pats from New Beginning Success Collaboration. Sue reveals her struggle with marketing her extensive membership resources tailored for solopreneurs. Michelle offers guidance on simplifying messaging, identifying target audiences, and ensuring pricing strategies that keep customers engaged.

    Key Takeaways:

    • Simplify your offering by converting your comprehensive 120-day roadmap into a more digestible 90-day format for new solopreneurs.
    • Identify and target specific audiences separately like starter solopreneurs and those seeking visibility tours in advanced marketing.
    • Use marketing terms like "visibility tour" to appeal to advanced users looking to increase their audience reach efficiently.
    • Maintain a consistent price point ($40) across all memberships to make it affordable and retainable for users while ensuring you’re providing immense value.
    • Promoting the affiliate program with reasonable commissions can also attract more members and diversify income streams.

    Connect with Sue: New Beginning Success Collaboration Memberships

    21 min
  • How Strategic Discounts Can Boost Conversions and Client Loyalty [Ep. 268]

    Are you struggling with whether discounts are attracting the wrong clients or increasing your conversion rates?

    In this episode we are taking a look into the strategy and psychology behind offering discounts exploring the common beliefs surrounding discounts, their potential benefits and drawbacks, and how the intention and energy behind your discount strategy can make all the difference. This discussion stems from a question posed by a member of the Focus Visionary Accelerator program, sparking an insightful conversation about how to offer discounts without leading clients to expect them consistently.

    Related Episodes:

    • Ep. 254 How to Increase Sales with No Commitment Offers
    • Ep. 250 Attracting the Right Clients

    Resources Mentioned in this Episode:

    • Focus Visionary Accelerator Program
    • 1 to 1 Strategy session with Michelle


    24 min
  • How to avoid Burnout by Focusing on One Business Strategy [Ep. 267}

    Are you constantly jumping from one strategy to another, fearing you’re missing out on the next big thing? It’s time to break the cycle! In this episode, we dive into the detrimental effects of FOMO on your business growth and how to reclaim your focus. Discover why sticking to one strategy is crucial for your success and how to shift your mindset to see real results.

    Key Takeaways from This Episode:
    • Understanding how FOMO can lead to burnout and hinder your business growth.
    • The importance of commitment to a single strategy for long-term success.
    • How to evaluate your past strategies and find what truly works for you.

    Mentioned in This Episode:
    • Focus Visionary Accelerator

    Relevant Episodes:

    Ep. 259: How to Keep Emotions in Check for Better Business Decisions

    Ep. 255: Customizing Your Business Strategy to Show Up as Your Best Self

    Ep. 252: Overcoming Distraction: Strategies for Entrepreneurs to Stay Focused

    Next Steps:

    If you’re ready to stop letting FOMO control your business decisions and want personalized guidance on choosing the right strategy for you, I invite you to join the Focused Visionary Accelerator.

    If you loved this episode, please consider leaving a review on Apple Podcasts or Spotify

    20 min
  • Redefining Success After Letting Go of Your Team (Focused Action Coaching - Nicole Bernardo)[Ep. 266]

    Michelle DeNio helps Nicole navigate her transition from managing a team back to being a solo entrepreneur, and explores the strategies to effectively position herself as an expert in her field. Join us as we uncover the challenges and opportunities Nicole faces during this transition and the actionable steps she can take to continue growing and scaling her business. Tune in to learn more about strategic business management, reconnecting with your core values, and reinventing your business with passion and purpose.

    📜 Action Steps from this episode:

    1. Create a Monthly Offer: Develop a month-to-month service package that includes business management, project management, and virtual administration. Ensure it’s clearly laid out with defined hours and pricing.
    2. Focus on Strategy First: Lead with business strategy and project management before offering virtual administration services. Ensure clients understand that implementation follows an initial strategy session.
    3. Embrace the Transition: View the shift back to being a solo entrepreneur as an opportunity to reconnect with your business, rediscover your passions, and let the process be fun and enjoyable.

    Connect with Nicole Bernardo:


    Keywords:

    Live coaching, positioning as an expert, ideal client, virtual administration, business strategy, project management, month-to-month package, reconnecting with business, virtual partners, business growth strategy


    23 min

About The REAL Truth About Business: Business Strategy for Service Based Entrepreneurs

From the publisher's feed

The Real Truth About Business is a business strategy podcast for service-based entrepreneurs, coaches, and consultants who are done with generic advice and ready for data-driven strategic planning that actually works.