The REAL Truth About Business: Business Strategy for Service Based Entrepreneurs

The REAL Truth About Business: Business Strategy for Service Based Entrepreneurs

By Michelle DeNio | Business StrategistBusinessEntrepreneurshipMarketing
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The REAL Truth About Business: Business Strategy for Service Based Entrepreneurs episodes

  • 3 reasons North Star goals are more effective than BHAG goals [Ep 285]

    Join the Focused Visionary Accelerator today (FVA)!

    FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community without the overwhelm and burnout. Just focus and direction to scale your business.

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    Tired of setting those big, hairy, audacious goals that never seem to stick? I'm breaking down why traditional BHAG goal-setting often fails and introducing you to a more focused, data-driven approach using what I call the North Star method. Learn how to set goals that actually guide your decisions, keep you aligned with what matters, and help you achieve real results in your business – without the overwhelm or guilt that typically comes with traditional goal-setting.

    This episode ties directly into what we teach in the Focus Visionary Accelerator program. If you love what you hear and want to dive deeper, the doors are always open!

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    Related Episodes:

    219: Striking the balance between stretch and attainable goals

    208: Accountability - Why it works or doesn't work to help you achieve your goals

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    Here's your Next Steps:

    1. Take the "Where's the Gap in Your Business Strategy" Quiz
    2. Connect with Michelle on LinkedIn, Instagram, Threads or Facebook
    3. Visit my website to learn more and apply for the Focused Visionary Accelerator
    4. Sign up for my newsletter - Sunday Morning Brew - delivered every Sunday at 6 am

    27 min
  • Buyer Trends in 2025: Top 3 Strategies to Boost Your Sales [Ep. 284]

    Are you concerned about the future of your business and how to retain clients in an increasingly discerning market?

    In today's episode, we'll explore three buyer trends predicted to be crucial in 2025. Michelle DeNio will discuss how building deeper connections, creating memorable client experiences, and making clients feel valued can be key strategies to ensure sustained growth and loyalty in your business.

    In this episode, you'll learn:

    • Why building a deeper connection with clients is more vital than ever.
    • How to create and deliver an exceptional client experience.
    • Simple ways to make clients feel valued and appreciated.

    Links:

    • If you want to network and build deeper connections, consider attending the monthly Collaboration Connection Hour.
    • If you are ready to get laser focused, create a clear action plan and convert with confidence the Focused Visionary Accelerator may be the perfect fit for you

    Episode Mentions:

    279: 3 Simple steps to Convert Leads into Clients

    225: Create a Personalized Sales Funnel to Grow Your Business

    19 min
  • The Business of Networking: Turning Conversations into Leads - Friday Freestyle [Ep. 283]

    Are you frustrated with networking groups that don't seem to yield any tangible results or ROI?

    In today's episode, we dive deep into the importance of networking and how to measure its return on investment. Michelle DeNio gets candid about why networking is crucial for business owners, how to recognize valuable networking opportunities, and why expecting conversions in various forms is not only acceptable but essential. Get ready for some feisty insights and practical advice on making your networking efforts truly count.

    In this episode, you'll learn:

    • Why expecting ROI from networking is crucial for your business growth.
    • How different forms of conversions, such as introductions and collaborations, contribute to your success.
    • Tips on identifying if a networking group is worth your time and effort.

    Join the Focused Visionary Accelerator today (FVA)!

    FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community without the overwhelm and burnout. Just focus and direction to scale your business.

    7 min
  • Pause and Reflect: How to End Your Business Year on a High Note [Ep. 282]

    Are you feeling overwhelmed as the year comes to an end, wondering if you achieved all you set out to?

    In today's episode, Michelle DeNio encourages listeners to pause, reflect, and celebrate their accomplishments. Michelle provides valuable insights on how you can review your achievements objectively, set the right intentions for the upcoming year, and ensure you enter 2025 with a balanced mindset and clear vision.

    In this episode, you'll learn:

    • The importance of reflecting on the year's achievements and being proud of your progress.
    • How to objectively analyze your business year by focusing on facts rather than emotions.
    • Strategies for planning how you want the upcoming year to feel before diving into goal setting.

    Related Episodes:

    217: 2023 Wrap up – 5 random thoughts and strategies to end the year well

    209: Setting the Stage for Success in 2024: Start with Self

    Join the Focused Visionary Accelerator today (FVA)!

    FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community without the overwhelm and burnout. Just focus and direction to scale your business.

    10 min
  • Why Consistency Beats Going All-In for Business Success - Friday Freestyle [Ep. 281]

    Are you finding yourself paralyzed by the need to go big or go home, struggling to maintain consistency in your business efforts?

    In today's Friday Freestyle episode, Michelle DeNio shares some tough love on avoiding the trap of trying to leap from zero to 365 in seconds. Through a client story, she emphasizes the importance of starting small and building up consistent habits, one step at a time, to effectively grow your business.

    In this episode, you'll learn:

    • Why taking all or nothing approaches can set you up for failure.
    • The power of small, consistent actions and their impact on business growth.
    • Practical tips to simplify your efforts and build sustainable habits.

    Connect with Michelle on Linkedin or Facebook

    If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.

    Related Episodes:

    Ep 197: Prioritize the Boring Money Making Activities in Your Business

    5 min
  • 5 Non-Social Media Visibility Strategies for 2025 (or any year) [Ep 280]

    Are you feeling burnt out by social media and looking for new ways to get your business noticed?

    In today's episode, we dive into visibility strategies that move away from social media and focus on networking, relationship marketing, and other non-social media methods. Michelle shares practical steps on how to build brand awareness, get top of mind, and attract clients through genuine connections and various outreach methods.

    In this episode, you'll learn:

    • Why in-person networking and relationship marketing are crucial for business success in 2025 and beyond.
    • Effective ways to utilize podcast guesting and speaking opportunities to expand your reach.
    • How hosting your own events and improving your email marketing strategy can lead to higher conversions.

    If you are ready to get laser-focused, create a clear action plan, and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.

    Connect with Michelle on LinkedIn, or Facebook.

    Related Episodes:

    Ep. 243: How to Make Email Marketing Work for Your Business

    Ep. 214: Relationship and Attraction Marketing for Lead Generation and Conversion

    25 min
  • 3 Simple Steps to Convert Leads Into Clients [Ep. 279]

    Are you finding yourself lost in the shuffle of lead generation, wondering why your amazing leads aren't converting into paying clients?

    In today's episode, we dive into strategies for ensuring that your leads don't fall through the cracks. Michelle discusses the crucial steps for tracking, following up, and converting leads efficiently, so nothing gets left behind and every potential client is maximized.

    In this episode, you'll learn:

    • How to effectively track your leads in the moment to avoid missing out on opportunities.
    • The importance of having a clear next step for leads to move through the sales funnel.
    • Why a well-defined conversion strategy can drastically improve your lead-to-client ratio.

    Next Steps:

    Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.

    If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.

    Connect with Michelle on LinkedIn, Threads, or Facebook

    Related Episodes:

    Ep 238: Effective Use of Lead Magnets to Attract Clients

    Ep 250: Attracting the Right Clients: Marketing and Sales Tips for Coaches

    16 min
  • 3 steps to avoid turning your business into a JOB {Friday Freestyle} - [Ep 278]

    Are you finding yourself overwhelmed by endless client requests and questioning whether you've just created another job for yourself, rather than a true business?

    In today's episode, we delve into the challenges of managing time, client expectations, and setting boundaries while maintaining the freedom and flexibility you sought when starting your business. Through a real-life scenario from a mastermind session, we'll shed light on the importance of defining your non-negotiables and staying true to your core values to avoid turning your entrepreneurial journey into another 9-to-5 job.

    In this episode, you'll learn:

    • The importance of setting clear boundaries with clients to maintain your freedom.
    • How to identify whether you've created a business or just another job.
    • Practical steps to ensure clients understand the nature and limits of fractional roles.

    Join the Focused Visionary Accelerator today (FVA)!

    FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community without the overwhelm and burnout. Just focus and direction to scale your business.

    Related Episodes:

    Ep. 224: Passion vs. Paycheck: Saying Yes, Chasing Money, and Finding Passion

    Ep. 230: Embracing Your Skills as a Small Business Owner

    6 min
  • How to Combat “Friend Zoning” In Business with Guest Meg Joyce [Ep. 277]

    Are you feeling "friend zoned" in your business relationships?

    In this episode, we explore the frustrations many business owners face when their offerings don't convert interest into clients.

    Host Michelle DeNio talks with Meg Joyce from In Kind Brand Therapy about the misconceptions around "brand therapy" and the importance of aligning your personal identity with your business brand.

    In this episode, you'll learn:

    • Why aligning your internal identity with your external brand is crucial.
    • How to address and overcome fear-based branding.
    • Effective strategies for simplifying your service descriptions to enhance clarity and referrals.

    Connect with Meg: Instagram, Website

    Join the Focused Visionary Accelerator today (FVA)!

    FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community without the overwhelm and burnout. Just focus and direction to scale your business.

    Related Episodes:

    Ep. 214: Relationship and Attraction Marketing for Lead Generation and Conversion

    Ep. 222: Have you niched yourself too far?

    42 min
  • 3 Strategies to Turn Your Business Ideas into Actionable Steps [Ep 276]

    Are you overwhelmed with too many ideas and struggling to take action on them? Wondering how to sift through your thoughts and focus on what's truly important for your business?

    In this episode, we break down practical strategies to transform your overflowing ideas into actionable steps. We'll explore how to get organized, set clear priorities, and create a focused plan to drive your business forward effectively.

    In this episode, you'll learn:

    • Why getting your ideas out of your head is the first step to reducing overwhelm.
    • How to determine which ideas align with your business direction and goals.
    • Practical steps to break down big ideas into manageable actions and prioritize your tasks.

    Join the Focused Visionary Accelerator today (FVA)!

    FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community without the overwhelm and burnout. Just focus and direction to scale your business.

    Related Episodes:

    Ep 234: Weekly Revenue Generating Actions

    Ep. 199: 5 Questions to ask yourself BEFORE implementing a new idea

    28 min

About The REAL Truth About Business: Business Strategy for Service Based Entrepreneurs

From the publisher's feed

The Real Truth About Business is a business strategy podcast for service-based entrepreneurs, coaches, and consultants who are done with generic advice and ready for data-driven strategic planning that actually works.