The REAL Truth About Business: Business Strategy for Service Based Entrepreneurs

The REAL Truth About Business: Business Strategy for Service Based Entrepreneurs

By Michelle DeNio | Business StrategistBusinessEntrepreneurshipMarketing
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The REAL Truth About Business: Business Strategy for Service Based Entrepreneurs episodes

  • How to show up unapologetically and attract your ideal clients [Ep. 295]

    Join the Focused Visionary Accelerator today (FVA)!

    FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community without the overwhelm and burnout. Just focus and direction to scale your business.

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    If you’ve ever held back from sharing your thoughts or expertise because you were worried about what others might think, this episode is your wake-up call.

    We chat about how some folks with less skill are snagging clients simply because they’re out there making noise, while we might be overthinking our every move.

    It’s time to ditch that fear of judgment and start embracing our inner CEO because guess what? Your uniqueness is what will attract the right clients!

    So let’s get loud, get visible, and, most importantly, get ready to own our brilliance without holding back.

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    Related Episodes & Mentions

    Ep. 204: Embracing Your Unique Path and Defying the “Should” Mentality

    Julie Costa Activate Membership

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    Here's your Next Steps:

    1. Take the "Where's the Gap in Your Business Strategy" Quiz
    2. Connect with Michelle on LinkedIn, Instagram, Threads or Facebook
    3. Visit my website to learn more and apply for the Focused Visionary Accelerator
    4. Sign up for my newsletter - Sunday Morning Brew - delivered every Sunday at 6 am

    22 min
  • Are You Talking Over Your Audience? Let’s Fix That! [Ep. 294]

    Join the Focused Visionary Accelerator today (FVA)!

    FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community without the overwhelm and burnout. Just focus and direction to scale your business.

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    We're diving into a sneaky little problem that might just be sabotaging your sales: you might be talking over your audience! Yep, that’s right.

    If you’ve been pouring your heart into explaining your offer but still getting crickets, this episode is totally for you.

    We’re breaking down why people aren't buying and it’s not because your offer lacks value; it’s likely that your audience just doesn’t get it yet.

    Confused people don’t buy, right? So, let’s simplify your messaging and make sure your audience is left saying, "Whoa, I totally need this!"

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    Related Episodes:

    Ep 245: How to Avoid Confusing Your Audience

    Here's your Next Steps:

    1. Take the "Where's the Gap in Your Business Strategy" Quiz
    2. Connect with Michelle on LinkedIn, Instagram, Threads or Facebook
    3. Visit my website to learn more and apply for the Focused Visionary Accelerator
    4. Sign up for my newsletter - Sunday Morning Brew - delivered every Sunday at 6 am

    26 min
  • Selling Without Feeling Sleezy or Salesy [Ep. 293]

    Join the Focused Visionary Accelerator today (FVA)!

    FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community without the overwhelm and burnout. Just focus and direction to scale your business.

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    Let’s face it – sales can feel like a dirty word, right? But in this episode, we’re flipping the script! We chat about the common fears that hold us back from selling – you know, that cringe-worthy feeling of being pushy or annoying. But guess what? Selling isn’t about convincing people; it’s about helping them see the value in what you offer. Think of it as sharing a great secret with a friend! We dive deep into the mindset shifts you need to make to feel confident and authentic in your sales approach. Remember, it’s not about you – it’s about how you can help others. So, whether you’re feeling like a sales ninja or a total newbie, this episode is packed with insights that’ll change your perception of selling and help you connect better with your audience. Tune in and let’s turn that sales frown upside down!

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    Related Episodes:

    Ep 201: 3 Reasons Your SAles are Down

    Ep. 216: Sales AND Marketing - Your Business Needs Both

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    Here's your Next Steps:

    1. Take the "Where's the Gap in Your Business Strategy" Quiz
    2. Connect with Michelle on LinkedIn, Instagram, Threads or Facebook
    3. Visit my website to learn more and apply for the Focused Visionary Accelerator
    4. Sign up for my newsletter - Sunday Morning Brew - delivered every Sunday at 6 am

    25 min
  • The Three-Way Win: Leveling Up Your Collaborations [Ep. 292]

    Ready to level up your collaboration game? Today, we're diving into the nitty-gritty of what makes a collaboration truly work—spoiler alert: it’s all about the triple win! Yep, you heard me right—it's gotta be a win for you, a win for them, and a win for the client. We’re calling out the collab wannabes who just don’t get it, wasting time instead of creating magic together. So grab your favorite drink, kick back, and let’s chat about how to turn those collaboration dreams into a reality that benefits everyone involved. Trust me, you won’t want to miss these tips!

    22 min
  • Why Sales Feels Hard (And How to Fix It) [Ep. 291]

    Learn Why Most Sales Plans Fail... and How to Fix it!

    Most business owners struggle with sales because they’re doing too much—too many offers, too many strategies, too much second-guessing.

    • They don’t need a new offer.
    • They don’t need to work harder.
    • They just need a clear, focused plan.


    That’s exactly what you’ll walk away with in this free workshop.

    https://links.michelledenioconsulting.com/TsLB

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    Sales doesn't have to be the monster under your bed! If you've ever found yourself asking, "Why is sales so freaking hard?" you're definitely not alone. Most of us are grinding away, doing all the things, yet the sales just aren’t rolling in like we thought they would. But hey, it turns out that we're often overcomplicating things and spreading ourselves way too thin. In this episode, we’re diving into the art of simplification and sharing some solid tips on how to take control of your sales activities. So, buckle up, because we’re about to turn that sales frown upside down!

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    Related Episodes:

    279: 3 Simple Steps to Convert Leads Into Clients

    288: Why Your Audience Size Matters for Client Conversions

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    Here's your Next Steps:

    1. Take the "Where's the Gap in Your Business Strategy" Quiz
    2. Connect with Michelle on LinkedIn, Instagram, Threads or Facebook
    3. Visit my website to learn more and apply for the Focused Visionary Accelerator
    4. Sign up for my newsletter - Sunday Morning Brew - delivered every Sunday at 6 am

    20 min
  • What Baking Sourdough Taught Me About Business {Friday Freestyle} [Ep. 290]

    Join the Focused Visionary Accelerator today (FVA)!

    FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community without the overwhelm and burnout. Just focus and direction to scale your business.

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    Are you feeling overwhelmed by all the information out there when trying to start something new? This podcast dives into the common tendency to get stuck in the learning phase, where we consume endless content without taking action.

    Using a personal experience with sourdough baking as an analogy, I emphasize the importance of picking a trusted resource and just diving in. Instead of getting bogged down by the multitude of opinions and methods, the key takeaway is to learn by doing. It's time to stop absorbing and start taking action, because the real learning happens when you roll up your sleeves and get started.

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    Here's your Next Steps:

    1. Take the "Where's the Gap in Your Business Strategy" Quiz
    2. Connect with Michelle on LinkedIn, Instagram, Threads or Facebook
    3. Visit my website to learn more and apply for the Focused Visionary Accelerator
    4. Sign up for my newsletter - Sunday Morning Brew - delivered every Sunday at 6 am

    Links referenced in this episode:

    • littlespoonfarm.com

    8 min
  • How to strategically use social media without burnout in your business [Ep. 289]

    Join the Focused Visionary Accelerator today (FVA)!

    FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community without the overwhelm and burnout. Just focus and direction to scale your business.

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    We’re diving into the wild world of social media and how it's totally okay to feel burnt out by it! Seriously, if you’ve been scrolling and feeling like it’s just a never-ending cycle of content creation, you’re not alone. We’re chatting about how to flip the script and see social media as a tool to start, continue, and amplify conversations instead of a grind to churn out posts.

    Related Episodes:

    Ep 267: How to avoid Burnout by Focusing on One Business Strategy

    Ep. 280: 5 Non-Social Media Visibility Strategies for 2025 (or any year)

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    Here's your Next Steps:

    1. Take the "Where's the Gap in Your Business Strategy" Quiz
    2. Connect with Michelle on LinkedIn, Instagram, Threads or Facebook
    3. Visit my website to learn more and apply for the Focused Visionary Accelerator
    4. Sign up for my newsletter - Sunday Morning Brew - delivered every Sunday at 6 am

    20 min
  • Why Your Audience Size Matters for Client Conversion [Ep. 288]

    Join the Focused Visionary Accelerator today (FVA)!

    FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community without the overwhelm and burnout. Just focus and direction to scale your business.

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    Are you constantly feeling frustrated because you're not hitting your client goals? Wondering why other business owners seem to convert more clients than you? This episode is your answer. Today, we're breaking down why your audience size truly matters and how understanding the game of numbers can completely shift your perspective on success. Get ready to align your expectations with reality and set yourself up for genuine business growth

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    Ep 194: Accelerating Your Conversion Rate

    Ep 244: Effective Launch Strategies for Creative Entrepreneurs

    Here's your Next Steps:

    1. Take the "Where's the Gap in Your Business Strategy" Quiz
    2. Connect with Michelle on LinkedIn, Instagram, Threads or Facebook
    3. Visit my website to learn more and apply for the Focused Visionary Accelerator
    4. Sign up for my newsletter - Sunday Morning Brew - delivered every Sunday at 6 am

    13 min
  • Why Passing Credit Card Fees Looks Cheap {Friday Freestyle} [Ep. 287]

    Join the Focused Visionary Accelerator today (FVA)!

    FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community without the overwhelm and burnout. Just focus and direction to scale your business.

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    Does it drive you crazy when businesses pass their credit card fees onto you? Do you feel turned off and hesitant to engage with them again?

    If you've been grappling with how to handle credit card fees in your own business, today’s episode is the solution you've been searching for. We’re breaking down exactly why you should stop passing these fees to your clients, and how a simple price adjustment can keep your customers happy while benefiting your bottom line. It’s all about smart business practices that look professional and don't alienate your clients.

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    Here's your Next Steps:

    1. Take the "Where's the Gap in Your Business Strategy" Quiz
    2. Connect with Michelle on LinkedIn, Instagram, Threads or Facebook
    3. Visit my website to learn more and apply for the Focused Visionary Accelerator
    4. Sign up for my newsletter - Sunday Morning Brew - delivered every Sunday at 6 am

    6 min
  • The Days of Passive Lead Generation Are Over [Ep. 286]

    Join the Focused Visionary Accelerator today (FVA)!

    FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community without the overwhelm and burnout. Just focus and direction to scale your business.

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    Gone are the days of sitting back and waiting for clients to roll in; taking proactive steps in lead generation is now crucial for success. As we approach 2025, it's essential to recognize that a passive approach to business will only hinder your growth. This episode emphasizes the importance of taking action and being strategic in your marketing efforts. From leveraging referral partners to engaging in coffee chats, the key is to stay top of mind and actively connect with potential clients. Tune in for some tough love and practical tips that will ignite your motivation to seek out new opportunities and build meaningful relationships in your business.

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    Related Episodes:

    Ep. 214: Relationship and Attraction Marketing for Lead Generation and Conversion

    Ep. 229: Nurturing vs. Follow-Up: Key Differences for Effective Lead Generation

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    Here's your Next Steps:

    1. Take the "Where's the Gap in Your Business Strategy" Quiz
    2. Connect with Michelle on LinkedIn, Instagram, Threads or Facebook
    3. Visit my website to learn more and apply for the Focused Visionary Accelerator
    4. Sign up for my newsletter - Sunday Morning Brew - delivered every Sunday at 6 am

    20 min

About The REAL Truth About Business: Business Strategy for Service Based Entrepreneurs

From the publisher's feed

The Real Truth About Business is a business strategy podcast for service-based entrepreneurs, coaches, and consultants who are done with generic advice and ready for data-driven strategic planning that actually works.