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What does it take to truly master negotiation in real estate? In this episode, Krystal sits down with Suze Cumming of The Nature of Real Estate and creator of the AREN and PREN negotiation courses for a candid conversation about the skills, mindset, and strategies that separate good REALTORS® from great ones.
With 41 years in the industry, Suze brings a wealth of hard-won wisdom. She shares her remarkable journey from a 22-year career in Toronto real estate, to skiing in Whistler, to founding a wilderness coaching company for REALTORS®, and ultimately landing where she was always meant to be: teaching negotiation. Her path is proof that experience compounds and that pivots can lead to purpose.
At the heart of this conversation is the idea that real estate is fundamentally a people business. Suze and Krystal dig into what it means to create a safe space for clients who are navigating some of the most significant decisions of their lives and why deep listening, emotional awareness, and honest communication are non-negotiable skills in today's uncertain market.
You'll hear why wishy-washy strategies cost REALTORS® their credibility and their clients' trust, how to separate market reality from client emotion when it comes to pricing, and the powerful distinction between observing a client's stress versus absorbing it. There's also a great discussion on learning from failed transactions and how to seek feedback in a way that actually gets you honest answers.
Whether you're brand new to the business or a seasoned agent ready to sharpen your edge, this one is packed with takeaways.
Connect with Suze and learn more about The Nature of Real Estate and her AREN course. The next session runs April 8th and 9th. Don't miss it!
Sign up here
https://thenatureofrealestate.com/
Spring market stress got you running on empty? In this solo episode, Krystal gets real about what it actually takes to stay energized and grounded as a real estate entrepreneur (and it has nothing to do with grinding harder).
She's sharing three things that have been lighting her up lately: the power of finding your people in unexpected places (improv class, anyone?), a Google AI app called Notebook LM that is about to change the way you learn, and the concept of "momentum makers" from Kathleen Black International: those little sparks that remind you why you love what you do.
Whether you're a book-a-day reader, a laughter loyalist, or someone who just needs permission to step away from the hustle and into a room where you feel celebrated instead of just tolerated — this episode is your sign.
Grab your coffee. This one's for you. ☕✨
Join Krystal Lee Moore Lucier & Evan Carmichael as they talk about Evan's journey, and how what he learned along the way might be exactly the ingredient YOU need to level up today!
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Preview to Monday's episode: Join Krystal Lee Moore Lucier & Evan Carmichael as they talk about an AWESOME idea to stay energized throughout the day!
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Carpe Diem, Self-Care and Making HEALTH a priority. I would love to hear how YOU seize the day in the comments below! Give us a follow, like and share to show you care :)
xo KLML
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