I love a good 'How to' podcast, I love finding out new SEO tips and tricks and sharing them with my listeners. But sometimes it's interesting to hear about how someone put those tips into ACTION and today that someone is me. 

Please note; This is a new type of pod episode (with improved sound!) and the end of the video podcasts.

Why these old blackhat SEO tactics are not a good idea

Kate chats with Andrew Raso about some of the dodgy SEO tactics that rubbishy SEO companies use to try and get your website ranking. Some are old school, some are blackhat, all of them are a big fat waste of time.

Tune in to learn:

• Why buying backlinks isn’t a great idea
• Whether commenting on blog posts adds value
• Why buying lots of domain extensions is kind of pointless
• The pros and cons of article submissions
• What text you should use when linking back to your website.

Useful resources

• 5 Best Keyword Research Tools article
• Google clamping down on pop ups
• What the heck is going on with Google Keyword Planner

Head to episode notes: https://therecipeforseosuccess.com/dodgy-seo/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Why these old black hat tactics are not a good idea

Kate chats with Andrew Raso about some of the dodgy SEO tactics that rubbishy SEO companies use to try and get your website ranking. Some are old school, some are blackhat, all of them are a big fat waste of time.

Why Google AMP should be at the top of your SEO to do list

Kate chats with Dawn Anderson about Google AMP and how Google AMP will change mobile search and why it should be a top priority for all small business websites.

Tune in to learn:

• What Google AMP is
• How Google AMP works
• What Google AMPed pages will look like
• How Google AMP impacts your ability to rank?
• Is Google AMP something we should tackle now or can it wait until later?
• How to implement Google AMP on WordPress sites
• The best Google AMP plugins
• How Google AMP will impact eCommerce platforms

Head to episode notes: https://therecipeforseosuccess.com/google-amp-for-small-business/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Kate chats with Dawn Anderson about Google AMP and how Google AMP will change mobile search and why it should be a top priority for all small business websites.

What Google AMP is

How Google AMP works

What Google AMPed pages will look like

How Google AMP impacts your ability to rank?

Is Google AMP something we should tackle now or can it wait until later?

How to implement Google AMP on WordPress sites

The best Google AMP plugins

How Google AMP will impact eCommerce platforms

How structured data can help your website rank

In this episode, Kate chats with Tony McCreath about Schema or Structured data and how it can make your website easier for Google to understand and index.

Tune in to learn:

• What Schema is
• How Schema works
• Examples of Schema in action
• What impact Schema has on your ability to rank?
• Different types of schema
• The impact Schema has on shopping and ecommerce sites
• How Schema links into Google shopping
• How Schema helps with Google local
• How to test your Schema

Video: https://www.youtube.com/watch?v=1yVa59kngQo

Useful resources

• Moz guide to schema and structure data : A great guide from the guys at Moz.
• Google Intro to structured data : The official word from Google.
• Search Console Structure Data Report : Check your Structured date in Search Console.
• Googles Structured Data Markup Helper : This tool will help you create basic Schema markup for several use cases.
• MozBar : Double-check your structured data markup and redirects with this toolbar from Moz.
• Google Webmaster forum for Structured data: Where the structured data geeks hangout, including Tony!

Head to episode notes: https://therecipeforseosuccess.com/schema-explained-tony-mccreath/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Tony McCreath is an SEO expert based in Adelaide running Web Site Advantage. He began fiddling with computers at age 16 and began optimizing websites in 2004. He’s been running his business for 6 years and now focuses on more specialised subjects like technical consultations and structured data implementations.

Kate chats with Peter Mead about WordPress SEO, why WordPress is a great platform, useful plugins, common pitfalls and essential fixes.

Tune to learn:

• What WordPress is and why it’s awesome
• The pros and cons of Yoast
• What Yoast does and how to use it
• Other great WP plugins
• How often should you update WordPress
• The best way to handle Google AMP
• The importance of resetting your permalinks
• Common WordPress mistakes

Take the next step

Ready to get started with SEO? Here are a few things you can try…

• Sign up to my newsletter for a free SEO checklist.
• Join my SEO support group on Facebook
• Start the 10-Day SEO Challenge

More training

In the podcast we mentioned changing your Permalinks. You’ll find a tutorial on how to do this right here.

Tools, websites and articles mentioned:

• 10-day SEO Challenge
• Google Adwords
• SEMrush
• Moz
• WordPress
• Yoast
• All in One SEO
• Yoast to All in One transferrer
• iThemes Security
• Wordfence
• BackupBuddy
• WP Super Cache
• WP Smush
• WP Super Minify
• Google AMP plugin
• Google AMP tester
• 301 Redirect plugin

Video: https://www.youtube.com/watch?v=EqK0rZcGGcw

Head to episode notes: https://therecipeforseosuccess.com/wordpress-seo-peter-mead/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

 

Peter Mead is a WordPress SEO Specialist based in Melbourne with a passion for Digital Marketing and Growth Strategies. He is also a speaker and presenter for several industry groups and events. Peter is active in the SEO community including the Melbourne SEO Meetup and Search Marketing Professionals.

Recently I was lucky enough to score an interview with one of my all-time SEO heroes, Mr Rand Fishkin from Moz.com.

I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heart throb!

• Is it possible for small businesses to DIY their SEO?
• Other than Moz and of course the Recipe for SEO Success, what are your other favourite SEO education websites? Resources?
• What are you top five tools that every search marketing or digital marketing business type must use?
• If you only had a few hours a week to spare in which to focus on SEO and marketing, what would you spend it doing? Building links or creating content?
• There are only so many phrases and only 10 spots on the first page. Does there come a point where SEO just won’t work in a crowded market?
• What role do spelling mistakes play in SEO, would having lots of typos in your copy impact your potential to rank?
• Why is it so hard to rank for a keyword with a new page when you’re already ranking for it with an existing one?
• Does social media impact my ranking? And which social media channel should I invest my time in?
• What tips for an AU business wanting to appear in the US rankings?
• How will live streaming affect SEO?
• Do weak pages on your site damage the strong pages, should I kill off all my weak pages?
• What was the one business decisions (mistakes) that you wish you could go back and change?
• The truth is you’re a little bit of a heartthrob for many female (and possibly male) SEO types. How do you cope with that kind of attention?

Tools, websites, and articles mentioned:

• Search Engine Land
• SEO Round Table
• Inbound.org
• Viper Chill
• SEO by the Sea
• Seer Interactive
• Distill
• Google Analytics
• Piwik
• Google Search Console 
• Moz Crawling Tool 
• Screaming Frog
• Google Adwords
• Ubersuggest
• Keywordtool.io
• MOZ Open Site Explorer
• Majestic
• Ahrefs
• Buzzsumo
• Problogger
• Rand’s article about 2016 trends

Video: https://www.youtube.com/watch?v=jW5tOXslB5Q

Head to episode notes: https://therecipeforseosuccess.com/seo-small-business-interview-rand-fishkin/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course