In this three-part mini-series of The Recognized Authority, we're focusing on the importance of video. We'll look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn.
In this three-part mini-series of The Recognized Authority, we're focusing on the importance of video. We'll look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn.
In part one of the series, host Alastair McDermott is joined by Jake Thomas, the YouTube "title nerd" from Creator Hooks.
Jake gives us a masterclass on the art and science of crafting captivating titles that make your content irresistible. He talks about the importance of understanding your audience, assembling a swipe file of successful titles, and how to use psychological triggers like curiosity, fear, and desire to “earn the click”. Jake tells us the secret of avoiding clickbait titles (this one won't shock you!)
This episode is jammed-packed with practical tips that will transform your thinking about content creation. Discover why negativity may thrive on social media platforms but not in search engine optimization, and learn how to adapt your title strategies for different channels.
Jake talks about the value of authority, timeliness, and title techniques that can elevate your content. Don't miss this chance to use video to up your game, captivate your audience.
“There are three emotions to get the click: curiosity, fear & desire. Before you create your next piece of content, start with an open loop, a curiosity gap. We talked about fears or negativity: “stop doing this in your content” or “do this before you make your next piece of content”. Or desire: “how to make better content”, that's a pretty much straight up desire that people want.” -- Jake Thomas on The Recognized Authority podcast
“A big mistake people make is writing titles that are too long or too wordy. If it takes a lot of mental energy to read a title you don't want to sit there and try to understand it.
It's the same thing with your content: make sure it's clear, using simple language so people can easily understand it.” -- Jake Thomas on The Recognized Authority podcast
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/make-better-content-in-2023/ 👈👈
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