The Recognized Authority

The rise of AI-generated content means that personal branding is more important than ever. But how do you create a brand that truly resonates with your audience?

On this episode of The Recognized Authority, Mark Schaefer and Alastair McDermott share their insights on the power of personal branding and community building in marketing. Discover how to create an emotional connection with your audience and build a brand that drives long-term success.

Learn how AI is revolutionizing the way marketers create content that resonates with customers, and learn practical steps you can take to build a thriving community of loyal followers.

They also share insights into the importance of creating a sense of belonging and purpose in your marketing efforts, and how this gives your business a competitive edge. Whether you're a seasoned campaigner or just starting out, don't miss this episode!

“My takeaway from this, and this is something I've been screaming from the rooftops for the last six or seven years, is that the only thing that's really going to save you in this environment is your personal brand. You know, everybody can use chat GPT but not everybody has an emotional connection to their audience.” -- Mark Schaefer on The Recognized Authority podcast

“Most communities fail, because the intention behind the community is to sell stuff. We all need to sell stuff. But selling things is not a reason for people to gather. So if you're creating a community, simply because you're trying to make your quarterly sales goals, that probably isn't going to work.” -- Mark Schaefer on The Recognized Authority podcast

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here: 

👉👉 https://therecognizedauthority.com/the-one-marketing-strategy/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🎙️ The Recognized Authority: the podcast that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

In this episode of "The Recognized Authority," host Alastair McDermott sits down with guest Alistair McBride to talk about the psychological edge of negotiation.

They discuss what it means to make a deal that's palatable to both sides, and what separates the best negotiators from the rest.

Alistair McBride shares his thoughts on the concept of "win-win" negotiations and how usually one side will come out ahead. The conversation also covers the three foundational principles of conflict resolution and why compromise is a key factor in successful negotiation.

Alistair stresses that negotiation is not just about following a checklist and provides his number one tip in negotiation.

🎙️ The Recognized Authority: the show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairm...

👑 - TWITTER: https://twitter.com/WhatStrategy

👑 - FACEBOOK: https://www.facebook.com/forconsultants/

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy/

📲 - WEBSITE: https://therecognizedauthority.com

So you've written a book and now you're looking for ways to get it out into the world. Promoting a book can seem overwhelming, but don't worry, we'll help simplify the process.

In this week's episode of The Recognized Authority, we dive into book promotion with six-time author and book marketing expert, Anne Janzer.

Anne shares her tips to help you get your book in the hands of more readers. So grab a cup of coffee, sit back and listen in!

Timestamps:

0:00 Intro

2:06 Alastair's new book, 33 Ways Not To Screw Up Your Business Podcast

4:27 Start from a place of strength

9:27 Optimize your relationship with Amazon

13:55 Why you need to be everywhere with your book

18:31 How to promote your book on Amazon

22:07 Amazon Timelag

25:29 Points of Leverage

31:24 Book Promotion

35:28 Podcast Guesting

36:49 Close

"In your book promotion, it's better to do a few things very well, than to scatter yourself really thin and, and be lost in the sea. I think too many people go for that second option "I'm going to be on every social media platform, and I'm going to do this and I'm going to do that". Start simple. Start with your strengths" -- Anne Janzer on The Recognized Authority

"The best marketing for a good book is the book itself. If you've written a good book, mailing a copy of it to someone who is in a position to recommend it to others makes a heck of a lot of sense. You could spend thousands on a book publicist, or 100 bucks on a carton of books and four bucks a pop to mail it to people with a personal note" -- Anne Janzer on The Recognized Authority

"Here's my philosophy: find ways to be generous and strategic. Find that balance. Always be generous, but be generous with a dose of strategy. If you're generous without strategy, you're just going to burn yourself out. If you're strategic and never generous, nobody's gonna want to talk to you" -- Anne Janzer on The Recognized Authority

👑 The Recognized Authority: the podcast that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 - TWITTER: https://twitter.com/WhatStrategy

👑 - FACEBOOK: https://www.facebook.com/forconsultants/

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 - WEBSITE: https://therecognizedauthority.com

In this episode of The Recognized Authority, join host Alastair McDermott, and his guest Richard van der Blom, as they discuss how to "rock LinkedIn"! 

Starting with a deep-dive on Richard's LinkedIn strategy, which allows him to be omnipresent on the platform, they discuss how to grow your network, and connect effectively with your target audience. They also discuss the importance of niching down, how much time you should be spending on content creation, and what being authentic on social platforms really means.

This conversation will provide you with the insights and strategies to make the most of LinkedIn and maximize your online presence. So grab a coffee or put on your walking shoes, and tune in now to learn how to market yourself like a pro on LinkedIn!

"The pitfall of having hundreds of people telling you how you can build your brand, how you can make a carousel, how you can make good posts is that we all do the same thing. Which is not our own tone of voice, which is not our own style. The things you put out there need to come from you." - Richard van der Blom on The Recognized Authority

"We said no, because it would take us so much energy to create something that is not our core business. No, because we're not the best in that. No, because it's not a focus. It creates trust and credibility with your client, because you're not there to make a buck, you're there to provide the best possible service for your client." - Richard van der Blom on The Recognized Authority

The Recognized Authority: the podcast that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 - TWITTER: https://twitter.com/WhatStrategy

👑 - FACEBOOK: https://www.facebook.com/forconsultants/

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy/

- WEBSITE: https://therecognizedauthority.com

In Episode 101, host Alastair McDermott tells what listeners can expect in season 2 of The Recognized Authority podcast, including how he is working to stop perfectionism from hampering his content creation.

He gives a sneak peak at his new book, 33 Ways Not to Screw Up Your Business Podcast, which is now available on Amazon in print and Kindle forms.

He also introduces a new short form podcast called Accelerating Your Authority and gives you a taste of that podcast by including his interview with Mark Edwards of BossEquity.

Find links to the book and all the podcasts at rec.nz/101

This is a special episode to mark the end of Season 1 of the show. In this episode, your host Alastair McDermott shares behind-the-scenes details from the podcast. He also shares his Top Ten Tips on Building Authority, based on the conversations he has had with guests and other authorities. Finally, he shares details of his upcoming book, 33 Ways Not to Screw up Your Business Podcast which is coming out in early December 2022.

This episode includes:

• The finances of the podcast
• Diversity on the podcast
• Downloads numbers
• What’s in the book
• Top 10 tips for building authority
• What’s in store for season 2 of the podcast

👑 Sign up for the free 7 day email course on becoming a recognized authority at: TheRecognizedAuthority.com 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here: 

👉👉 https://therecognizedauthority.com/ten-tips-for-building-authority/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️  Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube 

Sharing your knowledge, and building relationships with industry leaders. Podcasting is one of the most effective, and efficient, ways to build authority. But like any channel, the devil is in the detail - you have a lot of strategic decisions to make around format, content, audience and promotion.

In this episode, Adam Schaeuble and Alastair McDermott discuss podcasting strategies to build authority, the pros and cons of different podcast formats, and how to turn listeners into clients. 

They also discuss the why and how of audience engagement, how to create more shareable episode assets, and how to grow your podcast audience through advertising.

“The number one mistake that almost every single podcaster makes around audience engagement is that we put content out there and then we sit back and wait for the engagement to happen. That's a huge mistake. I am a big believer in initiating engagement.” -- Adam Schaeuble on The Recognized Authority podcast

“When we talk about growing more, we have to look at two buckets. One bucket is new listener acquisition. The second bucket is keeping our current listeners listening. It's just like having customers: you don't want to just put all your attention on getting new customers and then ignore the people that are already paying you.” -- Adam Schaeuble on The Recognized Authority podcast

👑 Sign up for the free 7 day email course on becoming a recognized authority at: TheRecognizedAuthority.com 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here: 

👉👉 https://therecognizedauthority.com/winning-clients-with-podcasting/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube 

We know that video content is engaging, builds trust, and is a fantastic way to demonstrate subject matter expertise. Video even has substantial advantages in the social media algorithms. And despite all that, most of us are still procrastinating over creating video. Why is that, and how can we change it?

In this episode, Alicia Henderson and Alastair McDermott discuss why we should be creating video for LinkedIn, what types of video are working great right now, and how to flip the script to create better video.

They also discuss the four stages of video production, whether portrait or landscape is better, and how TikTok can help us produce video for other platforms like LinkedIn & Instagram.

“Everybody should have 3-5 content pillars that they're talking about all the time. It may seem that you're beating a dead horse talking about the same thing, but people want to hear it. The more you talk about the same topics, the more they will see you as an authority.” -- Alicia Henderson on The Recognized Authority podcast

“We're showing behind the scenes, or how we work with our clients, or that business can be fun. I'm not saying you have to get up on there and start dancing. What I am saying is if you're building a personal brand you should incorporate your personality.” -- Alicia Henderson on The Recognized Authority podcast

👑 Sign up for the free 7 day email course on becoming a recognized authority at: TheRecognizedAuthority.com 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here: 

👉👉 https://therecognizedauthority.com/leveraging-linkedin-video/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️  Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube 

Building your authority means publishing — that horribly clichéd phrase "putting yourself out there". For many people, that feels like you are exposing yourself to criticism, possibly even ridicule. But part of building authority and trust is just that, the willingness to take that risk and share even in the face of potential criticism. So how do we deal with this? How can we build our own confidence so that, in turn, we can build our authority?

In this episode, Anthea Armar and Alastair McDermott discuss mindset in business, how to separate yourself conceptually from a business that is based around your personal expertise, and why confidence & clarity is essential to your business. 

They also discuss how to deal with perfectionism, what it means to have competition, and why it's okay if things don't work out the way you expected.

“Being perfect goes against what leadership is: you're role modeling behaviour. By you trying to show up perfect, it sets the bar so high for anybody trying to follow you that it becomes unreachable, and instead of inspiring people, you demotivate them.” -- Anthea Armar on The Recognized Authority podcast

“Just take action. Whatever happens, you will still be okay. [If it fails] you're in a position to actually learn from it and realise what could have gone better, and that shapes your character, and that's what builds your confidence.” -- Anthea Armar on The Recognized Authority podcast

👑 Sign up for the free 7 day email course on becoming a recognized authority at: TheRecognizedAuthority.com 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here: 

👉👉 https://therecognizedauthority.com/mindset-confidence-marketing-yourself/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️  Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube 

Guesting on other people's podcasts is one of the quickest & most effective ways to build your authority and connect with a new audience. If you're interested in learning how to get booked on podcasts, then we have a masterclass in podcast guesting for you here!

In this episode, Dustin Riechmann and Alastair McDermott discuss a five step framework to podcast guesting, how to find the right shows to pitch, and what you need to say to get the "yes"!

They also discuss the importance of knowing your purpose before guesting on a podcast show, why you don't want to go too big too soon, and why it's important to know your target market first. 

“A guest list is one of my favorite strategies also because it's evergreen, because every week they're having a new expert on there. Once a month check the last four episodes see if there's someone that you pull over in your prospecting bucket. You get credibility and a lot more higher response rate if you've been on the podcast.” -- Dustin Riechmann on The Recognized Authority podcast

“The beautiful thing about podcast guesting is I can see my target market and where they're hanging out, and which shows they're listening to. Then I can show up there, share what I know, share my stories, and it becomes a great marketing channel.” -- Dustin Riechmann on The Recognized Authority podcast

👑 Sign up for the free 7 day email course on becoming a recognized authority at: TheRecognizedAuthority.com 👑

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here: 

👉👉 https://therecognizedauthority.com/get-booked-on-podcasts/ 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️  Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🤗 Connect with Alastair and The Recognized Authority:

➡️ LinkedIn ➡️ Twitter ➡️ YouTube