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The Recognized Authority episodes
- Bringing Joy Into Your Marketing with M. Shannon Hernandez
Marketing isn't often thought of as a joyful activity - in fact, it's usually quite the opposite, being thought of as stressful, ineffective, or even worse in the minds of some consultants. In this episode, M. Shannon Hernandez and Alastair McDermott discuss how to approach marketing in a joyful way that makes it less of a chore. They also discuss why consultants don't love their business, and what you can do about that.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
- On LinkedIn
- On Twitter
- On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
52 min - How to Grow an Advisory Business to Six Figures in 2 Years with Paddy Delaney
The world of financial advice is dominated by large financial institutions in Ireland. Yet one independent financial advisor stands out as a trusted source of information. In this episode of Marketing for Consultants you’ll hear Paddy Delaney tell me how he used his podcast to grow his financial advisory business to six figures in 2 years..
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
- On LinkedIn
- On Twitter
- On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
35 min - How to Stand the F*ck Out with Louis Grenier
[Explicit Language Warning]
How can you stand out from the crowd when you are offering the same services as a thousand other consultants? Radical differentiation is the answer.
In this episode of Marketing for Consultants you’ll hear Louis Grenier describe the steps you need to follow to Stand The F*ck Out.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
- On LinkedIn
- On Twitter
- On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
1 hr 3 min - Three Keys to Building Your Authority with Rochelle Moulton
Building your authority as an independent consultant is key to your success, getting inbound clients, and being able to charge higher fees.
In this episode of Marketing for Consultants you’ll hear Rochelle Moulton share a framework to build your authority.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
- On LinkedIn
- On Twitter
- On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
45 min - How to Be a Seven Figure Consultant with Douglas Squirrel
People use the word "remarkable" quite often in conversation, but I think we don’t give much thought to the literal meaning. Douglas Squirrel has done just that, and made it a deliberate part of growing his solo consulting business to over $1MM in revenue. In this episode we talk about how he built a reputation in a small community by delivering big results.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
- On LinkedIn
- On Twitter
- On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
43 min - How to Find Your Strategic Beachhead with Philip Morgan
Deciding how to specialize your business, and then actually implementing that decision are the two phases of specialization. In this episode, Philip Morgan and Alastair McDermott discuss the transition from generalist to specialized, and when specialization is less important. They also discuss when to use brand marketing rather than direct response marketing techniques.
Explicit Language Warning: note there are two very brief instances of explicit language - actually the title of a book - at 6m25s and 8m43s.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
- On LinkedIn
- On Twitter
- On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
55 min - How Vertical Specialization Allows You to Punch Above Your Weight with Wolfram Moritz
You sometimes hear David vs Goliath stories in business, so when Wolfram Moritz told me how his 6-person firm beat a competitor with over 200,000 employees I wasn’t shocked but I had to know more about how they differentiated their firm.
In this episode, Wolfram and Alastair discuss vertical specialization and how to become the authority in a billion dollar industry.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
- On LinkedIn
- On Twitter
- On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
44 min - How to Specialize: from Web Generalist to Industry Specialist with Sara Dunn
Sometimes it takes a kick in the teeth to realize you need to change something about your business. In this episode, Sara Dunn tells us about experiencing that frustration and how it motivated her to find her niche. She speaks with Alastair about the importance of specialization.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
- On LinkedIn
- On Twitter
- On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
33 min - How to Build a Successful Consulting Business with Richard Newton
It can be difficult to figure out how to find your first clients and sell to them at the right price. In this episode of Marketing for Consultants you’ll hear Richard Newton share his insights on how to run a successful consulting business, how to find clients, and why he has published 13 books and counting.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
- On LinkedIn
- On Twitter
- On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
48 min - Time Management for Superheroes with Heather Steele
As a business owner, simply getting things done can be difficult, but getting things done successfully while also care-giving is remarkable. In this episode, you'll hear from Heather and Alastair as they discuss how “superheroes” manage their time.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
- On LinkedIn
- On Twitter
- On YouTube
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
59 min
About The Recognized Authority
From the publisher's feed
The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: