The Recognized Authority

Behind The Scenes: The Rebrand

This one is a little bit different - it's a behind the scenes look at the rebrand that we did recently for the podcast where we rebranded from Marketing for Consultants to The Recognized Authority. 

This episode is a conversation with my friend - and former business partner - Alistair McBride. We wanted to dig into the logic behind the rebrand, the choices, decisions and processes that we used. 

This might be of interest to you if you're thinking about rebranding, or you are looking for ideas for your personal brand and your business brand. 

WARNING: This is not quite as actionable as our typical episodes, so if you're looking for something super actionable, skip this one. There'll be another one coming out on Monday, and we'll be back into the normal routine. 

But if you're interested in seeing a bit behind the curtains, discovering the logic behind this change of name and logos then stick around, and you might find this interesting!

Show Notes

Access all the links mentioned in this episode in the show notes here: https://therecognizedauthority.com/22

Connect with Alastair and The Recognized Authority

• On LinkedIn 
• On Twitter 
• On YouTube 

Subscribe to the email list at TheRecognizedAuthority.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

Growing a consulting business is not easy, turning it into a business empire is a formidable challenge.

In this episode, Peep Laja and Alastair McDermott discuss how Peep grew his SEO consulting firm by niching down and creating high value content.

They also discuss how every company is becoming a media company for their niche.

Show Notes

Access all the links mentioned in this episode in the show notes here: https://therecognizedauthority.com/21

Connect with Alastair and The Recognized Authority

• On LinkedIn 
• On Twitter 
• On YouTube 

Subscribe to the email list at TheRecognizedAuthority.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

The Final Episode with Alastair McDermott

Marketing for Consultants will soon be no more.

In this short episode you'll learn why it's going away, and what's going to happen next!

We hope you'll stick around for the next stage of the journey!

Alastair & Aiko.

The Recognized Authority: Episode No. 20

therecognizedauthority.com/20

As a consultant, bespoke projects can sometimes get overwhelming as you have to customize the project specification and the delivery for every new project and client.

In this episode Alzay Calhoun and Alastair McDermott discuss how to productize your consulting services to leverage your time and maximise profits.

They also discuss how Alzay has used YouTube as a major channel in growing his business, and his tips for consultants who want to do the same.

Show Notes

Access all the links mentioned in this episode in the show notes here: https://marketingforconsultants.com/mfcs1e18-create-the-best-buyer-personas/

Connect with Alastair and Marketing for Consultants

• On LinkedIn 
• On Twitter 
• On YouTube 

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

There's a thousand different articles and voices telling us how to create buyer personas, or ideal customer avatars, or ICAs, or one of a dozen other names. Often the recommendations of how to use these personas are contradictory.

In this episode, Adrienne Barnes and Alastair McDermott discuss how to create a buyer persona that's actually useful, and what to look out for along the way.

They also discussed the "jobs to be done" framework, the importance of having a business coach, and how to grow a consulting firm to $1MM in revenue.

Show Notes

Access all the links mentioned in this episode in the show notes here: https://marketingforconsultants.com/mfcs1e18-create-the-best-buyer-personas/

Connect with Alastair and Marketing for Consultants

• On LinkedIn 
• On Twitter 
• On YouTube 

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

When you're trying to grow your consulting firm, there are a couple of inflection points you can hit that are difficult to push past. In this episode, Brad Farris and Alastair McDermott discuss how Brad now uses his extensive experience of buying agencies and creative firms to help owners to scale up without wanting to quit the business!

They also discussed specialization, raising prices and saying or writing things that other people couldn't say.

Show Notes

Access all the links mentioned in this episode in the show notes here: https://marketingforconsultants.com/mfcs1e17-scale-your-consulting-business/

Connect with Alastair and Marketing for Consultants

• On LinkedIn 
• On Twitter 
• On YouTube 

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

It's not always obvious what intellectual property assets you have, or their value to you as a business. It could be a signature methodology, an audit process, or something as simple as document templates.

In this episode, Erin Austin and Alastair McDermott discuss how intellectual property can play a vital role in your business. 

They also discussed what it takes to go from being General Counsel in a mega corporation to running a solo practice.

Show Notes

Access all the links mentioned in this episode in the show notes here: https://marketingforconsultants.com/mfcs1e16-leverage-your-expertise-with-intellectual-property/

Connect with Alastair and Marketing for Consultants

• On LinkedIn 
• On Twitter 
• On YouTube 

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

Bonus Episode! Transparency Report: Behind the Scenes Numbers

Normally I do interviews, but today I'm doing a solo recording sharing what I call a transparency update. 

If you're open to it, think that it's good idea to share some numbers from your business. It can be good for accountability, it can be good to be authentic, and it can help with trust. I think there's a lot of positives to doing it.

I got this concept from Rand Fishkin & SEOmoz.

You can see the video of this episode on YouTube at youtu.be/YZ7jF4SFvjI

It can be difficult to reach out and connect wth new people on LinkedIn without coming across like a spammer. In this episode, Dana Lindahl and Alastair McDermott discuss how to use LinkedIn to win more clients through outbound and inbound lead generation.

They also discuss how working with your competitors can be a positive, and how podcasts can play a useful role in increasing trust with your prospective clients.

Show Notes

Access all the links mentioned in this episode in the show notes here.

Connect with Alastair and Marketing for Consultants

• On LinkedIn 
• On Twitter 
• On YouTube 

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts

Winning large projects as a solo consultant can be difficult. Partnering up with trusted peers allows you to pitch for bigger projects, smooth out the “feast or famine” rollercoaster, and allows you to brainstorm ideas with a knowledgeable colleague.

In this episode, Frank Hannigan and Alastair McDermott discuss how to get clients, do successful inbound marketing and have fun in business.

Show Notes

Access all the links mentioned in this episode in the show notes here.

Connect with Alastair and Marketing for Consultants

• On LinkedIn 
• On Twitter 
• On YouTube 

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts