In the increasingly crowded and competitive addiction treatment space, differentiation is key for success. In this episode we talk with Recovery Unplugged's VP of Business Development, Dr. Barry Reiman to share insights into how their unique focus on music drives both outreach and internal clinical programs.

One of the cheapest and easiest strategies to build referrals and drive admissions is that of hosting CEU events. Surprisingly, it's also one of the most underutilized. In this episode David Houke of Austin Recovery gives us a step by step walk-through of exactly how to set these up at your center. You'll be amazed at how easy it is and wonder why you aren't already hosting them.

Business Development has hit a wall with reps bringing in a third the number of referrals that they used to. One reason for this is that they move around too much and enough time isn't invested to drive results. In this episode, we talk with Elisa Saunders who has experience at both Acadia and Foundations. She gives insights into why reps stay or go and we also discuss strategies to ensure success.

What does it take to run a nation-wide treatment center operation? What are key factors for growth and success? What metrics do you need to keep your finger on as a CEO? Drew Rothermel has worked at the C-suite level for both Caron and Origin Treatment Centers, and is now CEO of Liberation Way. He has a vast knowledge of running large scale operations and answers many of these questions for us in this can't miss episode of The Recovery Executive Podcast.

Telemedicine is the next big disruption in the field of addiction treatment and behavioral health. Either centers will learn how to incorporate it into their own program, or it will likely put them out of business. Richard Capezzali has been in the field of lead generation and addiction treatment for years, having build and sold numerous companies. He now turns his attention to telemedicine in the addiction treatment space. This is an episode anyone focused on the business-end of the addiction treatment world needs to listen to.

Industry veteran and Founder of both Lifeway International and Cates Academy, John Cates, talks with us about the power of alternative peer groups. Treatment outcomes are as much as 3 times better when APGs are used. In this episode, we talk about how APGs can be used not only to improve treatment outcomes, but also successfully grow and expand your program.

The differences in responsibilities and focus for clinicians versus senior executives can be large, intimidating, and challenging to navigate. Robin Piper, CEO of Turning Point of Tampa, shares with us her journey from clinician to CEO, and gives advice for those looking to make the same move. She also shares ideas and strategies to ensure strong collaboration between clinical and businesses focuses. Lots to learn in this episode!

Models Against Addictions is an NYC-based non-profit started by Asia Janina Dyrkacz, a Polish immigrant. In this episode, we talk about her passion for using the celebrity or role model status of models to combat addiction as well as the addiction problems sometimes common in the profession.

A lot of owners, execs, and directors find it very hard to leave their center and attend an industry conference, but the rewards for doing so are tremendous. In this episode, we connect with Dee McGraw, Director of Education and Event Services for C4 Recovery, which runs the famous West Coast Symposium. We look at why conference attendance is so important and how to make the best out of any you go to.

Call center operations and staffing is probably the biggest gap most centers have in their admissions process. Without an efficiently run and staffed call center, the majority of inquiries, and therefore potential patients, is lost. In this episode, Char Musillo talks about his experience building call centers for programs big and small. If your census has taken a hit lately, you do not want to miss this episode.