The Recruitment Marketing and Sales Podcast

   Transcription: (This is a direct transcription; please excuse any typing mistakes.) This blog post and podcast were stimulated by a conversation I had with Vanessa who is a recruitment business owner that is in the delightful position of updating […]

Today’s podcast is all about - Are you a spray and pray marketer in your recruitment business or are you a campaign ninja? I can probably tell which probably is going to give you better results.

    Transcription: (This is a direct transcription please excuse any typing mistakes.)     So tell me, what do you do if your target market, that might be your client or your candidate, isn’t hanging out on LinkedIn?   […]

Like any industry if you get a group of recruitment directors together, they will all have their own opinion on what the key marketing strategies might be that will attract candidates, clients and also talent. That is all well and good depending on the results that people are getting, it’s really useful to listen to those sorts of conversations.

When people tell you ‘no’ don’t assume it is forever and that is what the subject of today’s podcast is all about. I am going to cover 4 particular areas that you can focus on to make sure that you leverage as much as you can from that candidates and clients that initially say no to your ‘offer’.

A couple of months ago I went to Sydney to attend a marketing conference. Luckily I got to spend time with a number of amazing entrepreneurs and business owners. Whilst I was there I was able to have a number of conversations about what makes a business successful in today’s economic and internet driven world.

      Transcription: (This is a direct transcription please excuse any typing mistakes.)   An email dropped into my inbox this morning from e-consultancy. It is a blog that I follow which targeted at online marketers.   I was […]

First of all that content can work for you from the search engine optimization point of view. With all the different times we are typing questions on how to do things, so it might be ‘How do I handle a counteroffer?’ Now somebody is searching for that. They could potentially find your article so it is working for you from an SEO point of view.

      Transcription:   (This is a direct transcription please excuse any typing mistakes.)   I was reading a book over the weekend by a chap that I follow on Facebook who works in the real estate market in […]

The key thing is that content from your perspective in your business area will be more effective if it’s evergreen. By evergreen we mean that it is content that is always there. So whatever point in the buyer’s cycle a candidate, a client or talent is, when they are ready, they see that content, the click on it and they come to your website.