The Recruitment Marketing and Sales Podcast

Today’s subject is all about the ‘O’ word which is ‘offers’ and making offers that help to engage our potential clients and candidates. For us it would be recruiters that want to work with us. It's how we engage people and bring them on board and hopefully make some sales and some revenue from it as well.

Now one of the ups and downs of sales and marketing is that unfortunately our customers and when you're a recruiter your candidates and your clients - they may decide to purchase your services as they come along to you, they want to apply for one of the vacancies that you are promoting and join one of your lovely clients - they will do that on their own time scale.

Well, social selling is the big thing now online and it's a great way to create awareness for your brand, bring potential candidates and clients into your marketing funnels, and generally profile you as the expert in your niche. One of the ways it actually works is if you can get your content created and shared.

Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.)   My suspicion is if you are listening to this podcast you might have found the original one which was “Principles of Lead Generation Part 1” and you […]

Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.)   Now listener in the words of Bob Dylan “The times, they are changing”… and especially when it comes to lead generation for your recruitment company. A couple of […]

Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.)   Imagine having a blog post on your website that literally gets thousands of visitors each year but more importantly, you can track the fact that people read […]

So what is now available for minions like you and I is the ability to post content onto LinkedIn within our profile. Now this has been available for a number of years for the hallowed few. So the likes of James Cann, Greg Savage, people like that… obviously Richard Branson have been able to post content within LinkedIn and then obviously that gets distributed amongst all the different networks, groups and various other things. How great is that to be able to distribute your expertise and to develop yourself as a thought leader and get noticed? So that's the opportunity that LinkedIn authorship brings.

Well that's the subject of today's podcast because I think what can often happen is, particularly when it comes to lead generation, client acquisition, candidate acquisition that often many people forget. Okay so what have I got here? How can I develop the relationships I have now and maybe add some more to them or branch out in that context rather than go off and start chasing new clients or new candidates when maybe what I need is right under my nose?

  Transcription:   Here’s a marketing strategy that not many recruitment companies utilise and it is excellent when it comes to really connecting with your audience and bringing in warm leads – and that is webinars! So that’s the subject of today’s […]

I just wanted to talk about that need vs want marketing. Important that you are tapping into people's emotional buying criteria but also think about where people are on the buying cycle and that if people are closer to that need then that is something that you need to factor in to how you communicate with people as well.