The Recruitment Marketing and Sales Podcast

  Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.)   So I got this email from Jamie the other day who basically said “Denise and Sharon, love your blog, love everything… all the things that you […]

Now a question that is often asked of us when we talk to potential clients is “So, how much money should I spend?” and “How many sort of marketing strategies should I implement at one time?”, “What's going to actually get me the results?” And in true consultant style, we would always say “It depends.” But anyway, that’s the subject of today’s podcast. So let’s see. On the other side, we’re going to talk about different marketing strategies and you know, what might be an optimum number for you and your recruitment company.

We were invited to speak recently at an event for recruitment business owners on the topic of email marketing and the conversation developed into some of the dos and dont’s when you're communicating with the database of clients and candidates through an email. And there are two things that we always share with our clients that are ‘must dos’ and that is what I would like to share with you in this video.

Hi! I'm Sharon from Super Fast Recruitment and today’s conversation then is about direct mail. Yes it does work provided that you adhere to some simple principles. Five of them I want to share with you today. The first one and the most important one because it really will influence the results that you’ll get is you need to use direct mail to a warm target list. What I mean by that is you need to be sending direct mail to people who have already done business with you. Now that can be clients, that can be candidates. Also it could include people who you are currently in conversation with so they are familiar, they are in contact with you, they are engaged with you and that's the most important thing. Now what often happens is people will invest a lot of money in glossy direct mails, send them out and it's to a cold list. Now when you do that the consequences, the response rate can be as little as .05% if not even less. Now by focusing on direct mailing people who are familiar with you, who have already done business with you and bought from you, you can increase that response rate tenfold. So direct mail - send it to a warm target list.

Now is there’s one thing that recruitment business owners would love to have that would be a constant supply of high-quality clients and candidates and talent coming to their business and then a sort of system and process in which they can convert them. Now today's podcast - I won’t be able to give you exactly the criteria how to do that but what I will do is share a really really relevant example from a giant when it comes to marketing and that is Asda-Walmart so I thought I’d share a little story and break it down for you and exactly how they can leverage their own database and create income at will if you like. So that’s subject of today's podcast.

Hi! It's Sharon from Super Fast Recruitment with a recruitment marketing update and Happy New Year to everyone! This is our first video of 2014. Now I had a great conversation with a client yesterday who was just so inspired. You know, she was thinking about coming back to work and there's that little bit of "Oh you know, got to get back into things" and yet she said she found it so easy and I was curious as to why was that. She said "You know what Sharon? What's made the big difference is in December we spent that time together getting my marketing plan together. So actually I got back to my desk on Tuesday, I knew exactly what my goals are for this year... I know exactly what I need to do." And she just got stuck in and got on with it. And so, you know 3 to 4 days in she was just really so productive and on such a high it was brilliant to hear her.

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Did you know that one of the best things that you can do as a business owner is to actually say goodbye to some people?... Or finally draw a line under whether a client or a candidate is worth pursuing, or whether they’ll ever eventually work with you. It’s a very cathartic process actually and that's what the subject of today's podcast is all about.

Now a question that we often get asked by people is “Where should I spend my hard money and marketing budget to give me the best bang for my buck really when it comes to promoting my business online and you know, in other areas as well?” Well, as one year ends and another year is about to start, the priorities are changing and that’s the subject of today's podcast. So if you want to stay tuned and listen to where will be the best places to spend your hard earned marketing cash in 2014 then stay with us.

Imagine yourself 15 years ago, would you have thought that you could actually get a marketing company that just concentrated on marketing recruitment businesses like yours? Probably not, no. Today you can. Now likewise, your customers are specifically looking for recruitment companies that specialise. This is where the inch wide mile deep principle becomes relevant for you and your recruitment business because some companies, you know, may want to operate in 12, 15 or more sectors. So as you're thinking about your planning for next year think about your focus on the number of sectors that you’ve got and how much you want to specialise and how much impact that can make on your marketing being so much easier.