The Recruitment Marketing and Sales Podcast

  Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.)   Well, it’s hard to believe that we are now in the second third of the year. Wow how time has flown! However that’s not really the […]

Now referral marketing then - It's an old-fashioned technique that many people have forgotten about. And if you are creating your marketing plan, this is something we do with our clients, we always look at some of the different pillars of marketing in essence of where they generate new clients and candidates from. And we always suggest different ways of doing referral marketing as well but what we always suggest to people - it should be a pillar that you have.

We are in a very dynamic market and some of the things that were working in SEO, even up to 12 months ago, aren’t working today. So years ago, it was a well-known fact that if you distributed lots and lots and lots of content, didn’t really matter about the quality of it but lots of content and you built lots of links, the chances were, you will be at the top of search engines. That no longer is valid. And why is that? Well, you can speculate and we have speculated on a number of occasions. However the Google algorithm as it is well-known now, changes and changes quite rapidly.

I know that it works and it particularly works because it gives you another channel to get you and your company name out. And to be quite honest, I'm not sure how many recruitment companies actually have their own podcast. And so therefore that means that it potentially could work very well for you. So let’s just go through some of the advantages should you decide that this is a route that you want to go down.

Now today's topic is all about landing pages and it’s becoming quite topical at the moment with regards to online marketing because it is quite new for many people about maybe using paid advertising, getting people to opt-in to an offer that they may have or to download a free report or something like that. So I’ve had quite a few questions recently about what exactly is a landing page so that’s the topic of today’s podcast.

Now most people have heard of Google Analytics even if they don't use it and we definitely recommend to any of our clients that they have Google Analytics on their website. Now when you go and have a look at it, yes it gives you lots of really helpful information and generally people tend to look at how many visitors have I got coming to my website; how long do they stay on it; how many pages do they look at - real general information.

A blog is a fantastic opportunity for you to begin to make yourself more unique in your market. So imagine, you have this blog, it’s incorporated into your tomorrow do you website and you begin to create content. Now, the thing about creating this content is you want to be sharing content be it articles, videos, podcasts that are valuable to your particular sector within recruitment. So if it’s in construction, you can be sharing things about the construction market, about what is happening, how it's growing, what are the opportunities. If someone is looking for the next job, you know some career advice. You can become known as the go-to expert for advice about the construction market or it might be law or finance or whatever it is. But the key thing here is, you begin to differentiate yourself as a recruitment consultant, a recruitment business owner and your company differentiates itself as the real go-to company for that particular sector.

So that’s the subject of today's podcast. It’s a quick one but I thought it might be useful for you to have a little thought about, as we are moving into the year. We’re almost up to the end of the first quarter. We may be reflecting on what we have achieved so far. What barriers maybe have we put in place ourselves? So you know, just have a mental check through. You know, google yourself online. Can you be found? Can your consultants be found? Can their LinkedIn profiles appear? What about your website? Is it looking crisp and clean and demonstrating the brand image and the type of company that you are, that you want to portray? Is that happening? What’s the navigation like? Does it work? Have you gotten any broken links or bits on your website that isn’t working? You know, do you need to get a new website? Is it responsive? Can people on a mobile device find you? Is that something that you maybe need to consider? And you know, what process do you have in place? What's your candidate journey? What's your client journey? Once they actually do pick up the phone.

So this is Part 2 of our little series on content marketing and this is Denise from Super Fast Recruitment and you can as always get a transcription for this. If you’ve found us on iTunes or you connected with us on LinkedIn and you’ve seen one of the links that we’ve shared, you can actually get a transcription of this on our website. Just had over there and look for the podcast section and now I think there’s a little image on the right hand side bar and just click that and it will take you through to the podcast page and you’ll be able to go and download this onto your iPhone… whatever you want to do and consume the content and the information. So hopefully you’ll think well of us others and in the future you might decide to work with us. That's how it works and that's what I want to talk to you about in how you can make that work for your recruitment company. And some people say ‘Oh that’s all right for you Denise, you’re a marketing company and it’s very different the way you do it. How can I do it as a recruitment company?” Well, you can do it and you can do it incredibly well.

So content marketing then is basically any marketing format that involves the creation and sharing of content, knowledge, information, media to acquire new customers. That is basically it. People go online looking for information about various things. They are looking for solutions, they are asking questions and if you can have your content in front of them you’re going to catch their attention and probably pull them over to your website as opposed to another website.