The Recruitment Marketing and Sales Podcast

In a recent recruitment industry trend survey they forecasted an accelerated growth rate for the recruitment sector over the next three years. Now here’s the thing - how can you make sure that your company makes the most of that opportunity? Hi! This is Sharon Newey from Super Fast Recruitment with a recruitment marketing update. So three key things - think about making sure your website is found; making sure it has the right kind of content; maybe make it mobile if it's not; and also make sure that you are very active on social media and you're not using it as a job board. So good luck with making the most of this opportunity and I'll speak to you soon! I'm Sharon Newey from Super Fast Recruitment with a recruitment marketing update.

You're gonna be sharing content with clients and candidates, you do want to add value and so their gonna open it and are going to read it and hence can be engaged. So how do you do that? Well there is a number of very very simple ways that you can discover the kind of content that is gonna add value to your clients and candidates?

As we come to that time of the year, of course with a business point of view, it means that we’re coming towards the end, for many others, of our financial year or just kinda like the year in general. And so it’s thinking about 2014 and we’ve been having lots of conversations recently with prospective clients as well as our current clients thinking about people’s plans for 2014 and what lies ahead.

Today's topic is all about using emotion in our marketing and tapping into people’s emotional drive is really really important because something that may surprise you is people buy on emotion and then they justify with logic. So if all people make their buying decisions, and this is your clients and your candidates and they make these buying decisions based on emotion, that means that your marketing must use emotion to sell what people want. Not what you think they need or want them to need. Now I’m gonna come on and list the top 25 key emotional drivers that are important. Now some of them are more important than others in recruitment but just reflect on it for a minute and just think about how emotion might play out for you at the moment.

So let's get into this and start demystifying some of those terms that might have been thrown at you over the last few months and probably few years when it comes to marketing your company online. So let's just go over each particular element in turn and let's look first of all at search engine marketing, the thing called SEM. And as the name implies, it's about marketing yourself on the search engines and it includes many different aspects. So let's just look at these top line and then we are going to drill down to each one of these.

So tell me, have you ever heard of Igor Ansoff? And if you have, what the heck is it got to do with marketing your recruitment business? Well, that's what today’s podcast is all about.

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Today I want to spend a couple of minutes talking about your marketing and the three key ways to grow any business. So as a recruitment business owner when you think about growing a business, there are just three simple ways that you can grow.