The Rectified Podcast

In this episode of The Rectified Podcast, Sandy sits down with Christina Shaya, founder of Toon Olive Oil, a premium olive oil brand rooted in Lebanese heritage and purpose. Christina shares her inspiring journey from corporate risk management to entrepreneurship, building a brand that celebrates culture, supports local farmers, and delivers the highest quality olive oil to conscious consumers.

Discover how Christina:

✅ Turned her Lebanese & Palestinian roots into a powerful brand story

✅ Built a direct-to-consumer olive oil business in a competitive market

✅ Partners with Fair Trade Lebanon to empower small cooperatives

✅ Aims for B Corp certification while maintaining premium quality

✅ Uses storytelling to create a purpose-driven brand

If you love stories about entrepreneurship, heritage, and social impact, this episode is for you!

Use promo code RECTIFIED for a special discount on Toon Olive Oil.

Toon’s Website: https://toonfoods.com/

Toon on Instagram: https://www.instagram.com/toonoliveoil/

Toon on TikTok: https://www.tiktok.com/@toonoliveoil

Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/

📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

PROMO CODE: RECTIFIED for 15% off 

In this episode of the Rectified Podcast, we are joined by Tamar Panossian, co-founder of 57 Végan. Tamar shares the fascinating story of how her mother's Mediterranean restaurant transitioned to a thriving vegan establishment. 

Discover the innovative recipes, business challenges, and the journey of getting their vegan products onto the shelves of major grocery stores. 

Tamar also gives insights into working with limited funds, managing a family business, and the upcoming rebranding and expansion of their product line. Tune in to learn about the perseverance and passion behind 57 Végan's success.

00:00 Introduction and Guest Welcome

00:28 The Origin Story of 57 Végane

01:15 Transition to Vegan and Business Growth

03:44 Challenges and Lessons Learned

06:27 Marketing Strategies and Distribution

15:41 Working with Family

18:11 Target Audience and Market Perception

24:10 Team Dynamics and Future Plans

27:19 Conclusion and Final Thoughts

57 Végane Website: https://57vegane.com/

57 Végane on Instagram: https://www.instagram.com/57vegane

Find me here: Instagram: https://www.instagram.com/sandydedeian/

TikTok: https://www.tiktok.com/@sandydedeian

LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/

📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

PROMO CODE: RECTIFIED15 for 15% off 

In this episode of the Rectified Podcast, I’m having a conversation with Julia Kirouac, the founder of Nud Fud. Julia shares the inspiration behind her brand, which focuses on producing clean, wholesome, and 'nude' food products. 

As a holistic nutritionist, she explains the importance of looking at the body as a whole and how diet plays a crucial role in overall health. Julia also discusses her journey from individual nutritional consulting to creating her own food brand, the challenges of scaling a food business, and her views on leveraging social media for marketing. 

Tune in to learn about her holistic approach to nutrition, the creation of Nud Fud, and valuable insights into the food industry.

Nud Fud Website: https://www.nudfud.com/

Nud Fud on Instagram: https://www.instagram.com/nudfud/

Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/

📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

PROMO CODE: RECTIFIED for 15% off 

Join me as I sit down with Jackie Prince, the founder of Guests on Earth, and discover the journey behind creating the best-smelling, best-looking, and hardest-working non-toxic cleaning products on the market. 

Are you ready to build a massive, non-toxic, sustainable brand from scratch? In this video, we'll take you on a journey to creating a successful brand that benefits the environment and resonates with your target audience. From defining your brand's mission and values to creating a marketing strategy that drives results, we'll cover it all. 

Whether you're an entrepreneur, startup founder, or small business owner, this video is for you. Get ready to learn the secrets of building a sustainable brand that makes a positive impact on the planet. Tune in now and let's get started!

Guests on Earth Website: https://www.guestsonearth.com/

Guests on Earth on Instagram: https://www.instagram.com/guestsonearth/

Guests on Earth on TikTok: https://www.tiktok.com/@guestsonearth

Find me here: Instagram: https://www.instagram.com/sandydedeian/

TikTok: https://www.tiktok.com/@sandydedeian

LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/

📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

PROMO CODE: THERECTIFIEDPODCAST for 10% off 

In this episode of the Rectified podcast, my guest is Clara Yalmanian, co-founder of Nayiri Jewelry. Clara discusses the inspiration behind the Armenian-made brand Nayiri, highlighting its meaning 'land of many rivers' and its rebranding journey. 

The discussion touches on how the brand began from Clara’s personal wish to create artisan jewelry in Armenia, emphasizing the craftsmanship and affordable pricing due to local material costs. 

Clara shares her personal and entrepreneurial backstory, including her impact-driven mission to support displaced Armenian goldsmiths from Lebanon and Syria by providing sustainable livelihoods. She explains the design and production process, marketing strategies, target audience, and how Nayiri maintains competitive pricing. 

Clara also discusses the cultural differences in gold jewelry preferences between Middle Eastern and European markets, and how Nayiri adapts to these. 

The episode concludes with insights into Clara's supportive community, business challenges, and how the brand differentiates itself by focusing on value and sustainability through recycled materials.

Nayiri Website: https://nayirijewelry.com/

Nayiri on Instagram: https://www.instagram.com/nayiri.jewelry/

Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/

📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

PROMO CODE: PROMO1642 for 15% off 

Join us for an exciting episode of the Rectified podcast as we sit down with Bastien Poulain, the founder of 1642, Montreal's first original soda brand. 

Poulain shares his entrepreneurial journey from naming challenges and rebranding, to penetrating the saturated soda market against industry giants. Discover the inspiration behind 1642, the importance of local identity in brand-building, and the meticulous efforts that went into developing a distinctive product that stands out for its quality and Canadian roots. 

Poulain also opens up about his valuable experience on Dragons' Den, leveraging social media, and successfully navigating the complex landscape of distribution and financing. Tune in for a comprehensive discussion on innovation, perseverance, and the strategic moves that propelled 1642 to success. Don’t miss out on this inspiring entrepreneurial story!

1642 Website: https://en.1642.ca/

Bastien on Instagram: https://www.instagram.com/bastienpoulain/

1642 on Instagram: https://www.instagram.com/1642.ca/

1642 Facebook Group: https://www.facebook.com/groups/3113798508655433

Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/

📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

Welcome to a new episode of the Rectified Podcast! Join us as we delve into the world of copywriting with expert Evelina Kaganovich. 

In this episode, Evelina shares her journey into copywriting, the importance of understanding your audience, and how strategic copy can impact your marketing efforts. 

Learn practical tips on tailoring your content for different platforms, leveraging AI tools, and ensuring consistency in your brand voice. Discover real-life examples of how small tweaks in copy can lead to significant conversions. 

00:00 Welcome and Introduction

00:48 What is Copywriting?

01:35 The Importance of Understanding Your Audience

02:38 Evelina's Journey into Copywriting

05:12 Effective Copywriting Strategies

21:48 Using AI in Copywriting

30:39 Working with Evelina

32:41 Conclusion and Farewell

Evelina’s Website: http://www.evelinakreative.com/

Evelina on LinkedIn: https://www.linkedin.com/in/evelinakreative/

Email subject line swipe file: https://evelinakreative.ac-page.com/subject-line-swipe-file-for-fashionpreneurs

How to hire a copywriter guide: https://evelinakreative.ac-page.com/guide-to-hire-a-copywriter

Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/

📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

PROMO CODE: rectifiedpodcast 

In this episode of the Rectified Podcast, I sit down with Leeza Zurwick, the founder of Happy Gut, a company specializing in fermented probiotic drinks, particularly water kefir. 

Leeza shares her inspiring journey from being a special education teacher to starting her own business in 2017. She delves into the unique aspects of water kefir, its health benefits, and how it differs from other fermented products like milk kefir and kombucha. 

Through resilience and determination, Lisa has navigated various challenges, including appearing on Dragons' Den and coping with economic uncertainties. She emphasizes the importance of creativity, effective use of social media, and community support in growing her business. 

Leeza also introduces her new venture, Parched, a canned water product with added electrolytes from BC's fresh mountain water. Tune in to learn more about the growing popularity of fermented foods and the importance of good gut health.

00:00 Introduction and Guest Welcome

00:22 What is Happy Gut?

01:09 The Difference Between Water Kefir and Other Fermented Products

02:59 Lisa's Journey to Founding Happy Gut

05:01 Starting and Growing the Business

07:05 Challenges and Perseverance

08:59 Marketing and Social Media Strategies

14:43 Customer Engagement and Success Stories

24:08 Navigating Economic Challenges

27:20 New Ventures and Future Plans

29:09 Conclusion and Farewell

Happy Gut’s Website: https://happygutpro.com/

Happy Gut on Instagram: https://www.instagram.com/happygutpro

Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/

📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

In this episode of the Rectified Podcast, my guest is Kevin Joseph, a seasoned retail expert with extensive experience with brands like PepsiCo, Kind Bar, and various startups. Kevin shares insights on why direct-to-consumer (DTC) e-commerce brands should consider expanding into retail. He discusses the long-term profitability of retail, the benefits of reaching new audiences, and common pitfalls to avoid. Kevin also explains when and how a DTC brand should strategically plan their move into retail, touching on topics like product pricing, packaging, and supply chain logistics. The episode serves as a comprehensive guide for DTC brands aiming to thrive in the retail landscape.00:00 Introduction to the Rectified Podcast00:20 Meet Kevin Joseph: Retail Expert00:36 Why DTC Brands Should Consider Retail04:42 Challenges and Strategies for Retail Success06:55 The Importance of Retail Strategy and Execution11:12 Navigating Retail Partnerships and Operations14:04 Getting Your Product into Major Retailers22:32 The Role of Relationships in Retail Success38:52 Final Advice for Brands Entering Retail42:07 Conclusion and Contact InformationPerpetual CPG’s Website: https://www.perpetualcpg.com/Kevin on LinkedIn: https://www.linkedin.com/in/kmjoseph/Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

Join us in this episode of the Rectified podcast where host Sandy interviews Daniel Mazour, founder of Coldture. Daniel delves into the origins of Coldture, a company dedicated to empowering individuals to naturally improve their health and wellbeing. 

Discover the intriguing journey from childhood experiences in cold plunging to creating an innovative cold plunge business. Daniel shares insights on the health benefits of cold plunging, the process of developing their unique products, early business challenges, securing funding on Dragon's Den, and the company’s future direction. 

Learn about marketing strategies, customer experiences, and the exciting potential of plunge parties. This episode is packed with valuable advice for entrepreneurs and those interested in holistic wellness. Tune in to learn more about Coldture's journey and what's next for the company.

00:00 Introduction and Guest Welcome

00:25 The Coldture Origin Story

01:21 Cold Plunge Trend and Personal Journey

05:29 Health Benefits of Cold Plunging

07:51 Starting the Coldture Business

11:13 First Customer and Early Challenges

14:57 Funding and Dragon's Den Experience

17:52 Continuing the Journey with the Dragon

18:23 Marketing Strategies and Channels

20:17 Understanding the Customer Base

21:15 Addressing Market Trends and Diversification

24:09 Future Vision for Coldture

27:42 Advice for Aspiring Entrepreneurs

33:08 Recommended Books and Podcasts

34:57 Conclusion and Farewell

Coldture’s Website:https://coldture.com/

Coldture on Instagram:https://www.instagram.com/coldture

Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn:https://www.linkedin.com/in/sandydedeian/

⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️https://sandydedeian.substack.com/

📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY