The Rectified Podcast

In this episode of The Rectified Podcast, host Sandy interviews William Gassner, co-founder of StackInfluence, discussing the current state of influencer marketing. William emphasizes that influencer marketing is not on its way to extinction but acknowledges challenges, particularly the diminishing trust in larger influencers due to perceived insincerity in product promotions. 

He highlights the shift towards smaller creators, nano, and micro-influencers, who are seen as more authentic and trustworthy, creating a trend toward "word of mouth marketing at scale." The conversation covers various aspects of influencer marketing, including the different levels of influencers, the evolving social media landscape, and the benefits of working with smaller influencers for both brands and creators. William also provides insights into StackInfluence's platform, which specializes in automated collaborations with nano and micro-influencers, offering brands a scalable and efficient approach to influencer marketing.

Stack influence Website: https://stackinfluence.com/
Stack influence Instagram: https://www.instagram.com/stackinfluence/
William’s favorite book: https://amzn.to/3Qy5cdT

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Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

In this episode of The Rectified Podcast, Sandy is having a conversation with Jay Davis, founder of Pillow Cube, a specialized pillow for side sleepers. They discuss the importance of sleep, product development, marketing strategies, the role of angel investors, and the efficiency of lean teams in the consumer product industry. 

Pillow Cube’s Website: https://www.pillowcube.com/
Pillow Cube’s Instagram: https://www.instagram.com/pillowcube/
Jay’s favorite book: https://amzn.to/3FJqO1M

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

In this episode of The Rectified Podcast, Sandy is having a conversation with Ryan Li, the co-founder of Revert Technology, a company that has developed a product focused on sustainability. The product is an AI-driven device that helps users conserve energy by automatically turning off appliances when they're not in use and turning them back on when needed. 

Ryan discusses the challenges and support they received during the product's development, including funding from investors, state grants, and a successful Kickstarter campaign. He also highlights the importance of guidance and mentorship in navigating the entrepreneurial journey, despite his background with an MBA from Yale.

Revert Technology’s Company’s Website: https://revert-tech.com/
Revert Technology’s Instagram: https://www.instagram.com/reverter0/
Ryan’s favorite book: https://amzn.to/3QupwOv

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

In this podcast episode, Sandy welcomes Scott Schwab, co-founder of Mett Naturals, an agri-tech startup in the industrial hemp industry. They discuss the misconceptions surrounding CBD, challenges in marketing CBD products due to regulations, the difficulties in finding banking solutions, and navigating the complex landscape of shipping hemp products across different states. Scott also shares his personal journey and how CBD products have had a positive impact on his life.

Mett Naturals Website: https://mettnaturals.com/en-ca
Mett Naturals Instagram: https://www.instagram.com/mett.naturals/
Mett Naturals TikTok: https://www.tiktok.com/@mett.naturals?lang=en
Scott’s favorite book: https://amzn.to/3ZIeHv1

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

In this episode of The Rectified Podcast, Sandy is having a conversation with Brian Schultz Founder of The Freshwater Pearl Company. Brian, a former corporate professional with 20 years of experience in the hospitality industry, shares how the loss of his mother to breast cancer in 2020 inspired him to leave the corporate world and start the Freshwater Pearl Company. He now creates unique freshwater pearl jewelry and donates 2 percent of gross sales to cancer research and non-profit organizations supporting women and families in need, all while collaborating with influencers and celebrities who share his passion for making a positive impact. Brian's journey from corporate success to entrepreneurship is driven by a deeply personal mission and a commitment to giving back, making his jewelry brand not only unique but also a heartfelt tribute to his mother's legacy. 

The Freshwater Pearl Company’s Website: https://thefreshwaterpearlcompany.com/ 
The Freshwater Pearl Company’s Instagram: https://www.instagram.com/thefreshwaterpearlcompany/ 
Brian’s favorite book: https://amzn.to/3rhoU4P 

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/ 

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/ 
 

In this episode of The Rectified Podcast, Sandy is having a conversation with Erica Rankin, Founder and Chief Everything Office of Bro Dough. In this interview, Erica shares her entrepreneurial journey and how she dealt with rejection and challenges. She discusses the importance of authenticity and transparency in building a brand, as well as the impact of sharing her journey on social media. Erica also emphasizes the value of mentorship and the importance of not being afraid to ask for help when needed. 

Bro Dough Website: https://eatbrodough.com/
Erica’s LinkedIn: https://www.linkedin.com/in/ericabrodough/ 
Erica’s Instagram: https://www.instagram.com/eatbrodough/ 
Erica’s TikTok: https://www.tiktok.com/@eatbrodough 
Erica’s favorite book: https://amzn.to/45NxUNQ 

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/ 

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/ 
 

In this episode of The Rectified Podcast, Sandy is having a conversation with Wave Wyld, known as the "Queen of Trend Alerts" on TikTok. They talk about the importance of original content while acknowledging that trends can still be strategically used. She also mentions the #tiktokmademebuyit movement and advises product-based businesses to showcase their products, go live, and use TikTok stories to connect with their audience and build a community. 

Wave’s Website: https://www.wavewyld.com/
Wave’s TikTok: https://www.tiktok.com/@wavewyld
Wave’s Instagram: https://www.instagram.com/wavewyld/
Wave’s favorite book: https://amzn.to/3QXSVBb

FREE 9 short video formats you can make in under 10 minutes:  https://www.wavewyld.com/short-form-videos

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

In this episode of The Rectified Podcast, Sandy is having a conversation with Andrew Neelon about the advantages of transitioning from online to brick-and-mortar retail. Andrew highlights the importance of data analytics and tracking customer behavior in both online and offline channels to optimize the omnichannel experience.  

1REC Website: https://www.1rec.co/
Andrew’s LinkedIn: https://www.linkedin.com/in/andrewneelon/
Andrew’s favorite book: https://amzn.to/3QN2Cm3

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/
Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

In this episode of The Rectified Podcast, Sandy is having a conversation with Fabio Zeppilli, co-founder of Bad Monkey and they're talking about how Fabio went from being a lawyer to building a popcorn empire. 

Bad Monkey Website: https://badmonkeypopcorn.com/ 
Bad Monkey's Instagram: https://www.instagram.com/badmonkeypopcorn/ 
Fabio's favorite book: https://amzn.to/47rxezi 

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/ 

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/

In this episode of The Rectified Podcast, Sandy is having a conversation with Jake Karls, one of the co-founders of Mid Day Squares and they're talking about how Jake, Nick, and Lezlie are building a chocolate empire by sharing everything about their journey with their audiences. 

Mid Day Squares Website: https://www.middaysquares.com/ 
Jake's Instagram: https://www.instagram.com/jakekarls_/ 
Jake's favorite book: https://amzn.to/3Qtivxy

Find me here: 
Instagram: https://www.instagram.com/sandydedeian/ 
TikTok: https://www.tiktok.com/@sandydedeian 
LinkedIn: https://www.linkedin.com/in/sandydedeian/ 

Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/