The Rectified Podcast

The Rectified Podcast

By Sandy DedeianBusinessMarketing
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The Rectified Podcast episodes

  • #32 Leveraging Email Marketing: Boosting Customer Retention and Supercharging Your Sales with Jimmy Kim

    In episode no.32 of The Rectified Podcast, Sandy is having a conversation with Jimmy Jim, CEO of Sendlane and they're talking about the power of email marketing in increasing a direct-to-consumer brand's sales and their customer's LTV. 

    Sendlane Website: https://www.sendlane.com/ 
    Jimmy's LinkedIn: https://www.linkedin.com/in/jkimsendlane/ 
    Jimmy's Twitter: https://twitter.com/yojimmykim 
    Jimmy's favorite book: https://amzn.to/3QeiVYI 

    Find me here: 
    Instagram: https://www.instagram.com/sandydedeian/ 
    TikTok: https://www.tiktok.com/@sandydedeian 
    LinkedIn: https://www.linkedin.com/in/sandydedeian/ 

    Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/ 



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
    31 min
  • #31 Mastering Surprise & Delight: Building Lifelong Customers with Arian Radmand

    In episode no.31 of The Rectified Podcast, Sandy is having a conversation with Arian Radmand, CEO of IgnitePost and they're talking about how to use surprise and delight in your customer journey to create customers for life. 

    IgnitePost Website: https://www.ignitepost.com/ 
    Arian's Instagram: https://www.instagram.com/aradmand/ 
    Arian's favorite book: 

    Find me here: 
    Instagram: https://www.instagram.com/sandydedeian/ 
    TikTok: https://www.tiktok.com/@sandydedeian 
    LinkedIn: https://www.linkedin.com/in/sandydedeian/

    Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
    31 min
  • #30 Unleash Your Instagram Potential: Mastering Strategies with Carole Bardasano

    This is episode no.30 of The Rectified Podcast and in this episode, Sandy is having a conversation with Carole Bardasano known as The Digital Buzz, creator of Run Your Instagram Like a CEO course. 

    Run Your Instagram Like a CEO: https://www.thedigitalbuzzus.com/run-your-instagram-like-a-ceo 
    Carole's Instagram: https://www.instagram.com/thedigitalbuzz/ 
    Carole's favorite book: https://amzn.to/3rBeY5V 

    Find me here: 
    Instagram: https://www.instagram.com/sandydedeian/ 
    TikTok: https://www.tiktok.com/@sandydedeian 
    LinkedIn: https://www.linkedin.com/in/sandydede... 

    Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders...



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
    36 min
  • #29 Founder Stories | Unlocking the Power of E-commerce: Broya's Scaling Journey

    This is episode no.29 of The Rectified Podcast but the very first episode after the re-launch! 

    In this episode, Sandy is having a conversation with Nima Sotoadeh, founder of Broya, a direct-to-consumer bone broth brand from Canada. 

    Broya's website: https://broyaliving.com/ 
    Broya's Instagram: https://www.instagram.com/broyaliving/ 
    Nima's favorite book: https://amzn.to/3pCtXft 

    Find me here: 
    Instagram: https://www.instagram.com/sandydedeian/ 
    TikTok: https://www.tiktok.com/@sandydedeian 
    LinkedIn: https://www.linkedin.com/in/sandydedeian/ 

    Join the D2C Founders Mastermind to scale your direct-to-consumer brand: https://www.rectified.co/dtc-founders-mastermind/



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
    33 min
  • #28 Brand Strategy: The Ultimate Guide to Creating Success With Your Business with Bonnie Wix

    Today's Guest is Bonnie Wix. She's a brand strategist who believes in selling a feeling and not a product. Listen to this episode and learn about the 4 Vs that define your brand. 

    You can find Bonnie here: 
    Website: https://www.bonniewix.com/
    Instagram: https://www.instagram.com/bonniewix.biz/
    Pinterest: https://www.pinterest.com.au/bonnie_wix/
    TikTok: https://www.tiktok.com/@bonnie.wix

    Free brain clarity workbook: https://www.bonniewix.com/Brand-Bible-Template

    Recommended Books: 
    When Breath Becomes Air

    For an additional dose of Rectified, you can find us here: Website: http://rectified.co/

    You can find Sandy here: 
    Instagram: https://www.instagram.com/sandydedeian
    TikTok: https://www.tiktok.com/@sandydedeian
    Twitter: https://twitter.com/sandydedeian
    LinkedIn: https://www.linkedin.com/in/sandydedeian/
    Pinterest: https://www.pinterest.ca/rectifiedinc/_created/



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
    26 min
  • #27 Perfecting Your Email Marketing Strategies with Meera Kothand

    Today's Guest is Meera Kothand. She's an email and content marketing strategist for small business owners who aims to help her customers pinpoint their ideal clients and produce customized content and websites that will draw them in. Meera has been doing this type of work for almost seven years now, and though she has built her reputation pristinely, she ended up in this industry by chance. She was originally in international relations and marketing, but after pregnancy and a health scare, she took a sabbatical from this work to recover and decided that she needed something else to occupy her time that she could do from the comfort of her home. 

    You can find Meera here: 
    Website: https://www.meerakothand.com/
    Instagram: https://www.instagram.com/meerakothand/?hl=en
    Facebook: https://www.facebook.com/meerakothand/
    Pinterest: https://www.pinterest.ca/meerakothand/_created/
    YouTube: https://www.youtube.com/c/meerakothand

    Meera's Books: Click here to access

    Meera's Free Course: https://www.meerakothand.com/email-lists-newbies/

    Recommended Books: 
    Linchpin: Are You Indispensable? 
    The War of Art 

    For an additional dose of Rectified, you can find us here: Website: http://rectified.co/

    You can find Sandy here: 
    Instagram: https://www.instagram.com/sandydedeian
    TikTok: https://www.tiktok.com/@sandydedeian
    Twitter: https://twitter.com/sandydedeian
    LinkedIn: https://www.linkedin.com/in/sandydedeian/
    Pinterest: https://www.pinterest.ca/rectifiedinc/_created/



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
    27 min
  • #26 How to Use Social Media Strategy to Grow Your Business with Cara Carosielli

    Our guest today is social media and marketing strategist Cara Carosielli. She is here to break down the strategy of creating content for social media and adjusting this content to the specific platform you are utilizing.

    You can find Cara here: 
    Website: https://simplybloomsocial.com/
    Instagram: https://www.instagram.com/simplybloomsocial/
    Facebook: https://www.facebook.com/simplybloomsocial
    TikTok: https://www.tiktok.com/@simplybloomsocial
    Pinterest: https://www.pinterest.com/simplybloomsocial/

    Recommended Book: The Subtle Art of Not Giving a F****

    For an additional dose of Rectified, you can find us here: Website: http://rectified.co/

    You can find Sandy here: 
    Instagram: https://www.instagram.com/sandydedeian
    TikTok: https://www.tiktok.com/@sandydedeian
    Twitter: https://twitter.com/sandydedeian
    LinkedIn: https://www.linkedin.com/in/sandydedeian/
    Pinterest: https://www.pinterest.ca/rectifiedinc/_created/



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
    25 min
  • #25 Bootstrapping Your Marketing While Scaling Your Business with Lucas James

    How do you grow your business if you don’t have the funds in your marketing budget to hire a large agency to scale your business? We sat down with Lucas James from Twiz.io and we talked about all the ways you can adopt to grow and scale your business. 

    You can find Lucas here: 
    Website: https://twiz.io/
    Twitter: https://twitter.com/getagencygo
    YouTube: https://www.youtube.com/channel/UCIUGunv3GTfBZn0_4jP3xxg
    LinkedIn: https://www.linkedin.com/in/lucascapestany/
    TIkTok: https://www.tiktok.com/@agencygo

    Recommended Book: Homo Deus by Yuval Noah Harari

    For an additional dose of Rectified, you can find us here: Website: http://rectified.co/

    You can find Sandy here: 
    Instagram: https://www.instagram.com/sandydedeian
    TikTok: https://www.tiktok.com/@sandydedeian
    Twitter: https://twitter.com/sandydedeian
    LinkedIn: https://www.linkedin.com/in/sandydedeian/
    Pinterest: https://www.pinterest.ca/rectifiedinc/_created/
     



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
    22 min
  • #24 Using Marketing Automation Services to Scale Your Business with Adrian Tobey

    Marketing automation services provide ease and simplicity to businesses trying to grow their platform by offering tools to create engaging campaigns. Still, these products can often be inaccessible to small-business owners because of the high associated costs. Enter Adrian Tobey, founder of marketing automation and CRM platform Groundhogg and expert in applying a zero-dollar marketing strategy to your marketing campaigns. Tobey believes that you can still see success in your marketing campaigns by implementing marketing strategies without draining your budget. He is here to explain how his approach to a zero-dollar marketing strategy can optimize marketing for your business.  

    You can find Adrian here: 
    Website: https://adriantobey.com/
    Instagram: https://www.instagram.com/adriantobey/
    Twitter: https://twitter.com/adriantobey
    Facebook: https://www.facebook.com/adrian.tobey.5/
    YouTube: https://www.youtube.com/groundhogg
    LinkedIn: https://www.linkedin.com/in/adriantobey/

    Recommended Book: The Inside Advantage by Robert H. Bloom

    For an additional dose of Rectified, you can find us here: Website: http://rectified.co/

    You can find Sandy here: 
    Instagram: https://www.instagram.com/sandydedeian
    TikTok: https://www.tiktok.com/@sandydedeian
    Twitter: https://twitter.com/sandydedeian
    LinkedIn: https://www.linkedin.com/in/sandydedeian/
    Pinterest: https://www.pinterest.ca/rectifiedinc/_created/
     



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
    30 min
  • #23 Amplifying your SEO Strategy in 2022 with Kim Fischer

    Search Engine Optimization is the newest and best way to design your website and content, so it’s accruing the most traffic, in turn getting your business more hits and more sales. Unfortunately, It’s also the least well-understood strategy for many new business owners, so we’ve brought SEO Strategist and Expert, Kim Fischer, to break down what SEO is, how and when to apply it, and what you can do to improve your content marketing today! 

    You can find Kim Here: 
    Website: https://13emeraldsmarketing.com/
    Instagram: https://www.instagram.com/13emeraldsmarketing/
    Pinterest: https://www.pinterest.ca/13EmeraldsMarketing/_created/
    Twitter: https://twitter.com/13_emeralds
    Facebook: https://www.facebook.com/13emeraldsmarketing

    For an additional dose of Rectified, you can find us here: Website: http://rectified.co/

    Sandy's Instagram: https://www.instagram.com/sandydedeian



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
    25 min

About The Rectified Podcast

From the publisher's feed

The Rectified Podcast is the go-to resource for founders navigating the complexities of Direct-to-Consumer (D2C), e-commerce, and retail brands. We dive into real conversations with fellow founders and experts who share authentic insights to help you scale your business with clarity.