Explore what really happens when high-achieving women appear to have it all but are quietly struggling behind the scenes in their personal life. Becky Aste, Trauma-informed Marriage Coach, joins Gwen on the podcast to share her deeply personal story of rebuilding trust and connection after her marriage reached a breaking point, and how discovering somatic healing—working with the body rather than just the mind—completely transformed her relationship, her business, and her sense of self.

Gwen and Becky dive into the growing tension many women feel as they rise in leadership while craving deeper intimacy at home. They discuss how nervous system regulation, feminine and masculine energy, and the constant hustle of entrepreneurship can either erode or empower the relationships that matter most. Through honest storytelling and grounded wisdom, Becky shows how healing from the bottom up allows women to reconnect with their intuition, reclaim balance, and experience success that doesn’t come at the cost of peace.

During this week’s Dear Gwen segment, Becky asks a powerful question about empowering women to make confident investment decisions without pressure. Gwen shares her heart-centered approach to sales conversations that honor intuition, integrity, and impact. This episode is a must-listen for every high achieving woman ready to reconnect with their deepest relationships and themselves.

Connect with Becky: 

Follow Becky on Instagram

Work With Becky

Listen to Your Breakthrough Blueprint Podcast

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

Ever walked away from a sales call feeling like you were the one being interrogated? Always feeling like you have to be defending your prices, proving your worth, and holding your breath for the objection? You’re not alone. In this powerful episode Gwen breaks down why so many women feel interrogated instead of in control during sales conversations and how to change that for good.

Gwen shares the surprising lessons she learned from a law enforcement training revealing how empathy, curiosity, and confident leadership can completely transform the energy of your sales calls. She explains how to shift from defense mode into calm, guided conversations that feel natural and empowering. You’ll discover how to set the tone early, lead with authority without feeling pushy, ask deeper questions that uncover your client’s true motivations, and let go of the urge to overexplain or prove your worth.

This episode isn’t about pitching harder, it’s about learning to lead with empathy, authority, and clarity. Because you weren’t meant to survive sales calls, girlfriend—you were meant to reign over them. Tune in to learn how to create confident, grounded, and high-converting conversations that attract clients who say “yes” with ease.

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

In this powerful episode Gwen sits down with best-selling author, alignment coach, and facilitator Kassandra Hamilton, whose new book The Magic of Realigning from the Inside Out hit Amazon’s bestseller list within 24 hours of launch. Kassandra shares her inspiring journey from a stable government career in healthcare to becoming a sought-after life coach and change management expert helping women move from burnout to breakthrough.

Together, Gwen and Kassandra unpack what it truly means to defy societal expectations, build a life in alignment with your purpose, and find the courage to be seen—especially when fear tries to keep you small. She shares her four-phase framework for emotional healing, how consistency and self-trust led to her success, and a powerful mindset tool called RAIN that helps you process fear, anxiety, and self-doubt with compassion instead of criticism.

This conversation is packed with wisdom on self-awareness, emotional intelligence, setting boundaries, and personal growth, and it’s a must-listen for any woman ready to step into her power, command her worth, and create lasting impact from the inside out. If you’re ready to step into the power that you deserve, press play Girlfriend, and enjoy this episode!

Connect with Kassandra: 

Follow Kassandra on Instagram

Buy Kassandra’s Book

Work with Kassandra 1:1

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

Welcome to the first episode of The Reigning Queen Podcast! This show is all about helping you lead with power, presence, and financial sovereignty, so what better way to kick off the show than by diving into the ripple effect of selling and why embracing it can make you the most powerful person in the room.

Gwen’s mission is to flip the script on what it means to sell as a woman entrepreneur, because when you truly understand the power behind sales, you stop seeing it as a transaction and start recognizing it as transformation. This transformation doesn’t show up just for your clients, but for yourself and everyone your work impacts. When Women reign, families rise, industries shift, and legacies are built.

Inside this episode, Gwen shares her personal story of walking away from the masculine, manipulative side of sales and finding a more authentic, feminine, and empowering approach. Learn how to shift your mindset around selling, reframe the fear of being “too much,” and anchor into your worth with confidence. Gwen breaks down five practical ways to own your offer, command your value, and create a ripple effect that elevates not just your income but your influence, freedom, and legacy.

If you’ve ever felt uncomfortable selling, this episode will help you see it in a whole new light. Because sales isn’t sleazy; it’s sacred. When you lead with conviction, connection, and clarity, you give every woman watching you permission to rise too.

It’s time to step into your reign, Girlfriend, go ahead and press play.

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

Welcome to the Reigning Queen Podcast! This show is for the women who are sick of chasing clients, tired of inconsistent revenue and ready to finally step into the kind of power that makes money, opportunities and respect flow to them. It is for the women who want to figure things out so they don’t ever have to go to work for someone else again, it's for the Women who crave influence not for ego but to change industries, families and leave legacies.

If you're ready to stop chasing, stop convincing, and start reigning hit that follow button so you never miss an episode. Share this with your business bestie, and join in on the Reign Revolution! Your throne is waiting, and trust me, you were made for this.

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

“Empathy. It's not just like something you do at work by having that conversation with someone. It applies to every aspect of life.” –Brian Williams

SURPRISE!!! We’re back for one last hoorah for The Built From The Ground Up Show! This bonus episode will bring you behind the scenes to what’s currently happening in the Grit and Tenacity world and why you may have seen Gwen in Texas this last week! Today, Gwen is joined on the podcast with a longtime friend, Brian Williams, co-founder of Pinnacle TCI, to discuss the surprising connection between sales, empathy, and law enforcement.

What started as a middle-school friendship turned into a powerful professional partnership rooted in one shared belief, that authentic communication changes everything. Brian shares how he and his business partner, John, are transforming outdated interrogation practices through their empathy-based interviewing approach, teaching officers to treat people like people and lead with humanity.

Gwen and Brian dive into the same principles that make sales conversations effective, empathy, trust, and authenticity. These characteristics and values when leading a conversation can literally save lives. They discuss what it means to truly listen, how to connect with people even in the hardest moments, and why vulnerability and imperfection are the real superpowers of leadership.

Whether you’re a female entrepreneur, a leader navigating change, or someone who believes in the power of purpose-driven communication, this conversation will shift how you think about connection and influence in business and in life.

Connect with Brian:

Visit the Pinnacle TCI Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

"We know that more sales means greater impact. And we were put on this earth to leave a mark, to pave the way and to make this world a better place.” –Gwen Tinsley



Fifty episodes later, The Built From The Ground Up Show has reached a defining moment. In this milestone episode, Gwen takes you behind the scenes of the last two years of being a podcaster. From launching Confidently Selling with Grit & Tenacity, to The Built From The Ground Up Show, there have been pivotal moments that helped her shape what she really wants her podcast to be. What started as a way to help women grow confident in their sales and pricing has evolved into something far deeper: a movement to help women own their worth, lead boldly, and create impact from a place of faith and purpose.

In this heart-to-heart, Gwen reflects on the divine moments that shaped her story, the friendship that inspired her to start her business, the faith that carried her through uncertainty, and the lessons that came from showing up week after week to share her voice. She opens up about the behind-the-scenes struggles of entrepreneurship, the sacred growth that comes from trusting God’s timing, and the vision that’s been stirring in her heart for something bigger, bolder, and more unapologetic. Every detail, from those first hesitant recordings to now, has been a part of the journey toward what’s next.

Gwen invites you to join her in that next chapter: The Reigning Queen Podcast. More than a new name, it’s a declaration, a call to women who are ready to stop playing small and start building the freedom, wealth, and legacy they were made for. Gwen is inviting you to rise with her, to step into your power, command your sales with confidence, and reign in your business and life without apology. Whether you’ve been here from the beginning or you’re just joining the journey, this episode will remind you that every ending is a new beginning and this is just the start of something extraordinary.

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

“The actual habits that you want to put in for recovery: Number one is getting sunlight. Number two is giving yourself pauses throughout the day.” –Sheri Traxler

Burnout is something many can relate to and for female entrepreneurs, it can feel like an unavoidable part of building a business. In this episode, Gwen is chatting with wellness coach and speaker Sheri Traxler, founder of ViREO Life, to explore how to protect your energy, recover from exhaustion, and build a business that supports both your health and your success.

Sheri shares her powerful journey from thriving in corporate life to facing adrenal fatigue not once, but twice, and the lessons she learned while rebuilding her career from the ground up. With honesty and encouragement, she explains the difference between burnout and adrenal fatigue, why so many entrepreneurs overlook recovery, and the simple wellness practices that can help you reset.

From grounding exercises to sunlight rituals and giving yourself permission to rest, Sheri’s strategies offer both inspiration and practical takeaways for any entrepreneur feeling stretched too thin. This conversation will remind you that rest is not weakness and that taking care of yourself is one of the most important steps you can take to keep building what matters.

Connect with Sheri:

Visit Sheri's Website

Send a question to Sheri at [email protected]

Listen to the Real Wellness Podcast 

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

“Sales to me is almost a synonym to confidence.” –Tricia Keightley

What if the key to generational healing and personal transformation could be found through the power of AI tools and immersive experiences? In this episode, Gwen is sitting down with the trailblazing Tricia Keightley, founder of Portrayals XR, to spill the details on how she’s merging technology, faith, and healing to create tools that change lives in real time.

Tricia shares her incredible 20+ year journey of entrepreneurship from hairstylist to web design agency owner to visionary startup founder, and proving that building from the ground up is never a straight path. Together, Gwen and Tricia explore the themes of accountability, resilience, and stepping boldly into your calling even when the road feels uncertain. You’ll hear how Tricia’s work is breaking cycles of generational trauma, empowering therapists and coaches to better serve their clients, and reshaping what it means to lead with faith, grit, and conviction.

If you’ve ever questioned your next step, feared rejection, or wondered if your vision is too big, this conversation will light a fire in your soul. Tricia reminds us that the world doesn’t just need your ideas, it needs your courage to see them through.

Connect with Tricia:

Connect with Tricia on Instagram

Visit Tricia's Website

Check Out Portrayals XR

Follow Portrayals XR on Instagram

Check Out Tricia’s Web Design and Branding Agency

Watch The Blox – Tricia’s Season to Come in Spring 2026

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

“Discover the Magic in your mess.” –Michelle Burke

What if the messiest seasons of your life were actually where the magic begins? In this episode Gwen sits down with international bestselling author, podcast host, and intuitive strategist Michelle Burke to talk about discovering the beauty in the chaos of entrepreneurship and life.

Michelle shares her journey from teaching to stepping boldly into entrepreneurship, the stress and pivots along the way, and how she helps women transform their “hot mess” moments into clarity, confidence, and courage. Together, Gwen and Michelle dive deep into the realities of sales versus marketing, building authentic connections, overcoming messy middle moments, and finding power in the awkward phases of business growth.

If you’ve ever felt like you’re figuring it out as you go, questioning your next step, or even tempted to run back to corporate, this conversation will remind you that you’re not alone. You’ll leave this conversation with encouragement, mindset shifts, and practical wisdom to keep going, even when things feel hard. You’re not going to want to miss this episode! 

Connect with Michelle:

Connect with Michelle on Instagram

Check Out Michelle’s Book: Hot Mess Magic

Listen to the Hot Mess Magic Podcast

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales